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Viral Campaign Examples

by Avesel
6 replies
What are some successful examples of viral marketing online that you have seen?
#campaign #examples #viral
  • Profile picture of the author iaroca
    The old spice campaign with the man your man could smell like turned into something huge.
    petalstudio.com
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  • Profile picture of the author spennyc
    Nike made some good motivational training videos for YouTube a while back.
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  • Profile picture of the author mark01234
    The 10 best viral marketing campaign videos


    Viral marketing is very difficult to do well, but by studying the success these videos brought their owners you should be able to understand what it takes to make a good campaign. Viral marketing may be one of the most lucrative forms of advertising but it offers a ROI unlike any other.

    Some of the examples in this compilation show that you can reach millions upon millions of people by spending under $1000. Using websites such as Youtube as a free means of distributing your video means you're not shouldering hosting costs and using Will It Blend as an example, blending an iPhone on film is an inexpensive piece of advertising - but when you're reaching over 6,000,000 people because of it, you need only sell 10 products to reclaim the costs. Here are my 10 favourite viral video campaigns.
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  • Profile picture of the author WillR
    Hotmail and Facebook are probably two of the biggest.
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    • Profile picture of the author RobertBucci
      There was a Pest Control company that posted a few gimmicky videos on YouTube with guys dressed in bug costumes with the theme of "Bugs acting badly." Then they invited anyone to submit their own videos on the same theme.

      All submissions were posted to the company's website and voted on by the public. The top submitted videos were used in subsequent TV spots as advertisement for this pest control company.

      The buzz was so great (no pun intended) that their web traffic skyrocketed and they were receiving submissions from viewers far outside their service area.

      I hope this sparks some ideas for you. :rolleyes:
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  • Profile picture of the author WillR
    I just thought of another good one, the Blendtec Youtube videos.

    This company created a whole lot of Youtube videos where they would put weird items in their blender, things like mobile phones, laptops, etc, to prove just how strong their blender is.

    I just had a quick look and their Youtube Channel has now had over 152 Million views. Not a bad bit of free advertising right there:

    YouTube - Blendtec's Channel
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