I was completely clueless about how to properly and effectively implement an Adwords campaign, apart from the bits and pieces of information I got from reading about the program here and elsewhere on the internet.
But I had to try it, there's no other way to go. The ad carries an affiliate link behind a TLD and leads to a nice landing page.
One week after starting the Adword campaign, I have the following stats:
- Clicks: 13
- Impressions: 8,312
- CTR: 0.16%
- Avg. CPC: $0.61
- Avg. CPM: $0.96
- Total cost: $7.98
I have the Budget Optimizer enabled (I read it's recommended for new users), and have a total of 27 keywords (I have them in broad, phrase and exact matches) most of which I'm told by the system that they're OK (7/10).
And, after a week: not a single sale.
What am I possibly missing? How can I improve the ad's performance?
I could really use your advice on this. Thanks ahead for the generous tips!