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What would be a standard CTR for my niche

by seoman76 Banned
6 replies
My niche involves a service instead of a product, this service is free and is about calculating how much tax you have to pay for your car, quarterly, annual. I implented a nice javascript module that enables this calculation with several input fields. Also the websites looks very professional with a very ontopic Youtube video added from a high authority national customerprotection website (Question of the week). I used a banner implented in my header, and 2 Adsense blocks, 1 placed on top of the calculator and 1 to the right of it so that they cant miss it.

Since this is a service that you can get for free about anywhere I still manage to rank good on it so plenty of visitors, however they are not looking for a specific product.

I wrote a couple of articles to attract high CPC advertisements from Google, so the advertisements I get are about:

- car insurance
- car finance
- car related things

What kind of click through rate should I at least expect from this kind of websites? Yesterday my CTR was 1.5% with 83 visits. Today after 10 visits I am at 10% as 1 person clicked. But I'm kinda concerned about this 1.5% from yesterday. Yes I know its a very small sample but would love to hear experience from others in this less targetted audience.
#ctr #niche #standard
  • Profile picture of the author XcouponsX
    well you did not mention your URL, so any one could estimate more well....

    I think you should focus on your traffic ratio, by keywords ranking as well.
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    • Profile picture of the author seoman76
      Banned
      Originally Posted by XcouponsX View Post

      well you did not mention your URL, so any one could estimate more well....

      I think you should focus on your traffic ratio, by keywords ranking as well.
      My traffic is good but can always get better ofcourse, at day 3 after launch I am at 85 visitors a day. Now I want to make more out of these visitors.
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  • Profile picture of the author jonnyq888
    Originally Posted by seoman76 View Post

    My niche involves a service instead of a product, this service is free and is about calculating how much tax you have to pay for your car, quarterly, annual. I implented a nice javascript module that enables this calculation with several input fields. Also the websites looks very professional with a very ontopic Youtube video added from a high authority national customerprotection website (Question of the week). I used a banner implented in my header, and 2 Adsense blocks, 1 placed on top of the calculator and 1 to the right of it so that they cant miss it.

    Since this is a service that you can get for free about anywhere I still manage to rank good on it so plenty of visitors, however they are not looking for a specific product.

    I wrote a couple of articles to attract high CPC advertisements from Google, so the advertisements I get are about:

    - car insurance
    - car finance
    - car related things

    What kind of click through rate should I at least expect from this kind of websites? Yesterday my CTR was 1.5% with 83 visits. Today after 10 visits I am at 10% as 1 person clicked. But I'm kinda concerned about this 1.5% from yesterday. Yes I know its a very small sample but would love to hear experience from others in this less targetted audience.

    If you're talking about Adsense ads on your site, it has less to do with the niche and more to do with the placement of the ads and what the ad are for specifically. Also the size of the ad matters, too. I can't remember specifics but there is research on the web about what ad sizes get the most clicks. Also, the top left hand corner of where your content starts is the most view part of the web page. To increase CTR be sure to have an ad there.

    Last thing, when I did Adsense back in the day I would limit the number of ad blocks on the page to only the places that were known to get better CTRs. Having ad blocks in places that people are less likely to click only increases the number of impressions on the ads and effectively lowers your CTR.

    Hope that helps
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    • Profile picture of the author seoman76
      Banned
      Not really helped to be honest but thanks for your response anyway

      Oh the thing about the topleft addblock, it would mess up my website so insanely. I want to give my visitors a nice website to look at. And with a bigblock of adds right at the 1st spot they see is so unattractive (maybe I have to change that mindset).

      I read the google page about what spots are good for adsense, my question is relatively simple:

      - Whats a good CTR for untargetted audience
      - Whats a good CTR for targetted audience

      I heard people say 10-30% is good for targetted audience so I wonder in what range I have to look for untargetted audience just to see if I'm performing below average now and to put myself a target.

      Ofcourse Adsense ads are heavily related to the niche. If I build a site about digital camera reviews and google projects adds about digital cameras I would have a higher CTR then when I build a website about cartaxcalculations and the ads are about car insurance, which is NOT what they are looking for in first place.
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  • Profile picture of the author Joe Motion
    I'm happy with anything over 1%..

    If the keyword you're targeting has no competition then I'd say you should be aiming for over 2%.
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    • Profile picture of the author seoman76
      Banned
      Originally Posted by Joe Motion View Post

      I'm happy with anything over 1%..

      If the keyword you're targeting has no competition then I'd say you should be aiming for over 2%.
      The 3 sites above me offer the exact same thing and have an almost identical URL:

      keyword.net
      keyword.com
      keyword.org

      And my site: keyword1.com lol

      Thanks for the indication, guess this 1.5% isn't that bad then, I hoped for more however this site attracts much more visitors then all targetted sites that I did keyword research for. This keyword people look 70.000 times a month for, the other targetted websites have like 5000 searches a monht on average.
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