6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Critique This Strategy

by Tspringer
5 replies
I am putting together my strategy to attack and ultimately dominate a fairly large, high competition niche.

What tools and processes do you folks use successfully to research domain names your looking at purchasing?

How important is an aged domain really?

I am looking at buying one aged domain to use for my primary authority site. This site will ultimately be a very large authority site that offers premium memberships along with affiliate products via an online store. The premium members will gain access to a web app that will provide tremendous assistance for a specific need the niche has and discounts on items sold via the store.

I am also looking at purchasing a number (5-10) of other related aged domains to setup as associated niche authority sites to serve both as advertising monetized sites on their own and as feeder sites for the main authority site.

The main site would have all of the content on each feeder site... but the content would be formatted differently and spun for the feeder site, not done via software or automated but basically re-written to make it different. Also, each feeder site will deal with one specific sub-niche but reference related topics.... references in content body being textual links to the main site.

My plan would be to work over time to get all the feeder sites ranked for long tail keywords, while also building traffic for the main site. This is not a short term strategy, I am content if it takes a year or two.

Any tips, mistakes to avoid or info at all is appreciated.


Terry
#critique #strategy
  • Profile picture of the author Tspringer
    [DELETED]
    {{ DiscussionBoard.errors[3486792].message }}
    • Profile picture of the author Chris The Traffic Blogger
      Just be sure that the aged domains still are indexed well for your keywords. Also be prepared to put content out there on a consistent basis. Do you have a small army of outsourced bloggers and article writers to keep your sites high on google's lists?

      Be careful spending all this money creating a network of sites if you have no plan to follow through and create content consistently for them.
      Signature
      "Aweber Crash Course" Free Mailing List Tutorial[B]
      {{ DiscussionBoard.errors[3486818].message }}
      • Profile picture of the author Devid Farah
        Hello Terry,

        You have a very brilliant thinking there but from my experience, such ventires will perform better if you begin by targeting less competitive keywords.

        You will be surprised at how easy the bigger guns will be routed to your site once the traffic begins to increase.

        Get as many keywords as you possibly can but ensure that you work on the less competitive ones first.

        Good luck
        Devid
        Signature
        {{ DiscussionBoard.errors[3495058].message }}
        • Profile picture of the author Tspringer
          Thanks Devid.

          I am to the point of buying some aged domains and getting moving on site building and outsourcing content development and such.

          Several of the feeder sites I am planning would target less competitive longer tail keywords, so I will focus on driving traffic to them while building all of the sites out.

          When you say the bigger guns will quickly get routed to my site... I take it you mean that as a bad thing, ie. they will take steps to ensure I get nowhere?


          I know I am going at this backwards from traditional "niche" IM marketing. I am really not tackling this by identifying a niche first, but rather in a more traditional business manner of identifying an under served market in general and then using the internet to provide a service this market needs.

          I have plans for an enabling web based product (web app... not info product) that is not being done currently and would be hugely helpful for the large market I am targeting. Competition for the keyword space however is very stiff, even though the competition is not doing anywhere near the same business model that I would do. One plan that jumps to mind is to offer my product via affiliates to turn the competition into a revenue source.

          Anyhow, putting together a long term, big picture strategy that I can have confidene will succeed before tossing big $$$ at it is tough!


          Terry
          {{ DiscussionBoard.errors[3499794].message }}
          • Profile picture of the author asimbawany
            Originally Posted by Tspringer View Post

            Thanks Devid.

            When you say the bigger guns will quickly get routed to my site... I take it you mean that as a bad thing, ie. they will take steps to ensure I get nowhere?


            Terry
            I think what Devid means is that the bigger players in your niche will fall before your site easily if you already have traffic coming to it from a huge range of less competitive keywords.

            I totally agree with Devid's strategy. Going after, less competitive, smaller keywords is a good strategy. You basically sneak up on the big guys by 1st taking the traffic they're not really focusing on and once you have built your authority with google, you attack the bigger keywords. Now, you will rank for them easily because you already have authority with google and it will let you rank more easily for related keywords than if you were to target them directly.

            As for feeder sites, make sure not all of them are on the same server. spread them out a little. If they're all on the same server, it would give you little seo benefit.

            Asim
            Signature
            - Unique, Quality Content for as low as $1/100 words... Rave Reviews
            - Serp Intel - Analyze competitor back links and steal their campaigns - FREE
            {{ DiscussionBoard.errors[3499883].message }}
            • Profile picture of the author Tspringer
              Ahhhhh excellent. Thanks for the server tip too!


              Terry
              {{ DiscussionBoard.errors[3501355].message }}

Trending Topics