by mailey
27 replies
Hello.

I am interested in product creation but I am wondering what happens if there is already a lot of information on the subject. If the person types in the query and lots of other sites are providing answers freely without need to get out credit card, is it still worth chasing the subject?
#creation #product
  • Profile picture of the author Mike McAleer
    It sure is because sometimes there are people who won't believe info just because it is free. They think " hey this is free so why are they telling me this?" and then they don't believe the free info or do not interpret it as valuable.
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  • Profile picture of the author AnthonyKrese
    Of course, think about it. Most of the stuff on amazon(dot)com, you could find on the web for free. A book on php? Ha, the web is full of stuff about php. Plus, most free stuff doesn't come with "support".

    However, you should always think about how you could make your information better, faster, cheaper or more creative than your competition.
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    • Profile picture of the author VictorV
      The internet is full of free information. However, the problem with this information is that it's scattered all over the place. A lot of it isn't organized and a lot of it is junk.

      People will pay for organization. People will pay for easy to read and understand formats.

      Time is money and people will pay to get all of their information in one place.

      Don't let competition hold you back. Find out what your competition is doing and make your product better.

      Take the smartphone market. The market is full of 1000s of different kinds of smartphones. Some are terrible and others are actually quite nice. However, they're all selling and all getting a piece of the larger pie.
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      • Profile picture of the author Sandra Martinez
        if you have authority on the subject, no matter the free competition, it sells.
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        • Profile picture of the author mailey
          Originally Posted by Sandra Martinez View Post

          if you have authority on the subject, no matter the free competition, it sells.
          LOL...I don't know about authority. Today I was at home and saw a mouse run across the room. I tried to catch it but mo luck (it is still here somewhere). Typed a query into Google with likes of ehow and hubpages on the first page. Would a product such as 'How to Catch A Mouse' really sell?
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          • Profile picture of the author VictorV
            Originally Posted by mailey View Post

            LOL...I don't know about authority. Today I was at home and saw a mouse run across the room. I tried to catch it but mo luck (it is still here somewhere). Typed a query into Google with likes of ehow and hubpages on the first page. Would a product such as 'How to Catch A Mouse' really sell?
            "How To Catch A Mouse" may not sell. But after having gone through that traumatic experience, you're probably feeling a little bit emotional and confused about how the mouse got in in the first place.

            So maybe something like "15 Preventative Measures To Take To Keep Your House Free From Rodents, Pests, Insects, and Other Filthy Vermin." Something like that...

            There's a product in every thing. It's all about finding a way to put your own twist on it.

            Or, just dropship mousetraps =)
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          • Profile picture of the author Sandra Martinez
            Originally Posted by mailey View Post

            LOL...I don't know about authority. Today I was at home and saw a mouse run across the room. I tried to catch it but mo luck (it is still here somewhere). Typed a query into Google with likes of ehow and hubpages on the first page. Would a product such as 'How to Catch A Mouse' really sell?
            you lost me somewhere...

            niche identification was not in the opening post.

            so I really don´t see how this relate to my answer. Could you elaborate, please?
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            • Profile picture of the author mailey
              Originally Posted by Sandra Martinez View Post

              you lost me somewhere...

              niche identification was not in the opening post.

              so I really don´t see how this relate to my answer. Could you elaborate, please?

              You are right, there is no relation. I had to laugh to myself when you mentioned authority as I have little in the way of authoritiy in many
              subjects yet trying to appear as an authority figure having done a little research on the net.
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              • Profile picture of the author Sandra Martinez
                Originally Posted by mailey View Post

                You are right, there is no relation. I had to laugh to myself when you mentioned authority as I have little in the way of authoritiy in many
                subjects yet trying to appear as an authority figure having done a little research on the net.
                ahh... ok, so you were trying to run away and fell in the mouse trap?

                don´t listen to me, as I´m the sissiest marketer in the neighborhood IF I´m a marketer at all (still figuring it out, I sell more by chance than effort)...

                but when you have something to bring to the table, there is a different energy around you, and things go smooth.
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          • Profile picture of the author yukon
            Banned
            Originally Posted by mailey View Post

            LOL...I don't know about authority. Today I was at home and saw a mouse run across the room. I tried to catch it but mo luck (it is still here somewhere). Typed a query into Google with likes of ehow and hubpages on the first page. Would a product such as 'How to Catch A Mouse' really sell?
            Sure it would sell, If the customer needs to solve a problem & you have the answer (product).
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  • Profile picture of the author rmoore
    Originally Posted by mailey View Post

    Hello.

    I am interested in product creation but I am wondering what happens if there is already a lot of information on the subject. If the person types in the query and lots of other sites are providing answers freely without need to get out credit card, is it still worth chasing the subject?

    You need a "Unique Angle" of some sort.

    As long as you position your information as unique, you will make sales.

    I'll use my Women's Workout Course as an example: http://visualimpactforwomen.com
    • I created a course 100% focused on getting in shape without adding size.
    • In the sales letter I let women know that I run the #1 authority blog on the "Hollywood Look".
    • I let them know that most trainers aren't listening to their #1 concern...and I am listening.

    My Unique Angle is that my course not only helps women workout and get in tremendous shape...they will do so without getting bigger in any part of their body.

    I hope that helps

    -Rusty

    Note: Also...I hope the mods don't kill this reply. I am NOT trying to sell my workout couse on the WF...just trying to give a live example.
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  • Profile picture of the author RussRuffino
    Hey mailey,

    If you want to get rich online, product creation is the simplest, fastest way. Competition is a good thing - as Rusty said, all you need to do is:

    1) Find a unique hook for your product

    2) Deliver more value (i.e. if you're competing against an ebook, you include audio & video)

    3) Have a better, more advanced sales page than them

    All you need to do is out-market your competition and you're golden. I know very few people who make a killing as affiliates...I know LOTS of people who kill it with product creation. It just takes courage.

    Russ
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  • Profile picture of the author calfred
    Well, as long as you don't create products that don't convert, you're fine...

    Product creation takes a long time too, just to be aware of.
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    • Profile picture of the author tacoverhoef
      Originally Posted by calfred View Post

      Well, as long as you don't create products that don't convert, you're fine...

      Product creation takes a long time too, just to be aware of.
      Product creation can take a long time but it depends very much on how big you want to make your product, or you create a product on the go. Meaning you start producing the first part of you montly content and procied as you sell enough of it. But then we of course speak of membership systems.
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    • Profile picture of the author Sandra Martinez
      Originally Posted by calfred View Post


      Product creation takes a long time too, just to be aware of.
      that depends on the person, I write very fast. My record was 2 ebooks of 50 pages in 5 days... Will never do it again, but you get the picture.
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      • Profile picture of the author rmoore
        Originally Posted by Sandra Martinez View Post

        that depends on the person, I write very fast. My record was 2 ebooks of 50 pages in 5 days... Will never do it again, but you get the picture.

        That is Fast!

        I will add that it can take a long-time...

        ...but getting paid over and over for doing the work once is an amazing business model.

        (even if it does take 2-3 months to create a quality info-product).

        -Rusty
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        • Profile picture of the author Sandra Martinez
          Originally Posted by rmoore View Post

          That is Fast!

          I will add that it can take a long-time...

          ...but getting paid over and over for doing the work once is an amazing business model.

          (even if it does take 2-3 months to create a quality info-product).

          -Rusty
          well, actually someone else monetized them... I have been doing ghost writing for a couple of years now. Ebooks, books and reports are what I specialize on. It works better for me than articles time wise.

          I do have my own stuff and they usually take some more; because when emotions get involved, things change.

          those fast ebooks are usually step by step reports in the IM niche, I did tons of them. They have many pages but not much writing, lots of pictures.

          Sandra
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  • Profile picture of the author BlondieWrites
    People buy books because there is information on a topic in a book form. Even though you can find information free all over the web, book sales are still hot. It's the same with ebooks.

    For example, we all know how well recipe books sell. You can tighten that idea further by saying we all know how well slowcooking/crockpot recipe books sell. Yet, if someone published a new ebook or book on that topic, it most likely would sell well also, even though it's the same topic and even though you can find free recipes for this all over the web.

    The main thing is to try to make your product as unique as possible. Perhaps write your information from a new or different perspective. Give a good and detailed description, giving the buyer even more reason to purchase your product.



    Cindy
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    Working from home, work at home moms, make money online, internet marketing, PLR content
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  • Profile picture of the author Brendan Vraibel
    IM itself is a good example of a high competition niche that sells consistently. You can google or youtube different aspects of IM and find some decent info yet most of us have in the past or still will purchase products in chase of the fastest way of making money. Most products that I've come across are the same ideas across the board, just with slightly different twists.
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  • Profile picture of the author RentItNow
    Just like the success of any other business, it depends on your unique selling proposition. In other words, what would make people get in their cars, drive across town just to hand you their money for? Now apply it digitally.

    In one of my niches its because I collected the data from hundreds of sources instead of writing from only my own experience. In other words, it's like having 100 mechanics helping them pick out their next used car.

    In another niche, the pain that it solves is SO strong, people want the info NOW and have no patience to wait for the solution.

    Hope that helps.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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    • Profile picture of the author Robert Boduch
      Yes - it is absolutely worth it to create products of your own. Just because the information already exists in one format or location, doesn't mean others won't pay good money for your info-product.

      Since I love to cook, I find wonderful recipes online all the time. But I also have one entire cabinet in my kitchen jam-packed with mostly colorful, glossy and sometimes expensive cookbooks. Similarly, I like to print out quality articles from marketing ezines I subscribe to. But I've also purchased some expensive programs.

      You can make some money with practically any kind of info-product. But you'll do best when you target your market carefully and then give people what they want.
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  • Profile picture of the author J Bold
    I say, just do it and see. Can't hurt to try.

    Look to create a product for a hungry audience. Yes, it's good to have a unique target within a hungry audience but still I think it's best to appeal to a bit of a wide audience. But know who your market is and in all your promotion be talking directly to them, figure out what they want and what they have problems with, so you can know what to say to them.

    Most importantly, don't psyche yourself out of it before you even start! Just go out there and do it and try it, and if you follow some of the good advice here you're sure to make at least some sales. Once you've figured out how to convert visitors to your site then you can start pumping even more traffic to your sales page, too.
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    • Profile picture of the author marcuslim
      A few pointers -
      • Competition is a good thing. It means there's a market and people are buying it.
      • Find a unique angle. A useful way to think about this is to be very specific and find one specific problem and one solution. Think about it - the books in bookstores normally try to cover many many topics to justify their price. If you can focus on one specific thing, you will be better off, because people who want a quick solution will prefer reading a 20-page ebook than a 400-page volume.
      • People will pay you for information if you package it well. Even if it's available elsewhere. The thing here is that if you can save them the time to research themselves, they will gladly pay you $7 for the information. On the web, we are drowning in information and hungry for knowledge. Be the person who can sort through all this information and give them the solution.
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  • Profile picture of the author iSoftware
    Originally Posted by mailey View Post

    Hello.

    I am interested in product creation but I am wondering what happens if there is already a lot of information on the subject. If the person types in the query and lots of other sites are providing answers freely without need to get out credit card, is it still worth chasing the subject?
    Good question. Here's some step by step info to help you.

    STEP #1
    First, if you're just starting out, stick with one of the [10-20] evergreen niches.
    They include stuff like:
    1. business/how to make money
    2. weight loss
    3. weight gain/how to gain muscles
    4. parenting
    5. Dating/Relationships
    6. Self Defense
    7. Debt Relief/Credit Pair

    etc. etc. included in that list are some hobby type evergreen niches where people spend money no matter what
    8. golf
    9. how to play an instrument (piano, guitar, drums are very popular favorites)
    10. cooking
    11. pets (esp. dogs and cats)


    Step # 2
    But there's a challenge. You see, the problem with these "mega-niches" though is that you have to distinguish yourself. In Business School 101 they'd talk about "product positioning" or "USP" - Unique Selling Proposition.

    In other words you have to put a spin on what is very general info. Here are 2 strategies for doing that:

    Strategy #1

    Pick one (or more) of these 20 USP definers and bill your product as that. In other words:

    1) only/first report available on the topic - *usually by being very niche specific*
    2) in different formats (audio, video, mobile, kindle, done-for-you software, templates, etc)
    3) more ideas than any other report
    4) things broken down into the easiest-to-follow steps
    5) includes something special that’s missing from competitor products
    6) written in a more “user-friendly” language
    7) include significantly helpful screenshots?
    8) reveals some little known fact or secret strategy left out by others
    9) Author/product creator has personally produced some staggering results
    10) Is a completely different approach to the subject (explain how)
    11) contains the latest information or updated ideas
    12) it discloses something that’s “top secret”
    13) Is the most complete report available
    14) explains things in greater detail
    15) Is full of ways to apply existing information
    16) contains brainstorming exercises
    17) includes action exercises like forms and worksheets?
    18) Is specifically for “advanced users”?
    19) expands upon an existing concept?
    20) offers an easier or faster way to accomplish a task?


    So let's say you're selling a "how to lose weight" product (just picked one of the random big niches). Lets say you decide to go with items no. 2), 7) and 16).

    In your sales letter you'd say
    "This is not just any HOW TO LOSE WEIGHT EGUIDE. We go so much further than the competition because we:
    a) offer you audio, video and kindle versions of the ebook - PLUS TEMPLATES YOU CAN WORK THROUGH (no. 2) from the list)
    b) We include very helpful screenshots to help you get the results you want (no. 7) from the list)
    c) We've even included killer brainstorming exercises to HELP YOU COME UP WITH YOUR OWN CREATIVE SOLUTIONS (NO. 16) from the list)


    See how that works? While it could be the case that other competitor products do that too, chances are they haven't laid it out and TOLD THE PROSPECT like you have just done


    Strategy #2
    Another way of having a USP is to take one of the big niches then create a sub-niche based on 1 or more of the [6] factors listed below:

    1) age
    2) gender
    3) nationality/cultural background/native language
    4) occupation
    5) educational level
    6) marital status

    So let's take the niche "how to lose weight". While there may be 5 billion and 1 "how to lose weight products", you can create your USP and in your sales letter, with great sub-nicheing/targeting you can say:


    "This is the FIRST and ONLY HOW TO LOSE WEIGHT PRODUCT for married secretaries over the age of 40 who spend all day typing at the computer!"

    How many "married, 40+ yrs old, secretaries" you think there are in the world who are overweight?

    I bet you at least 1 million!

    married=marital status
    over the age of 40 = age
    secretary= occupation.

    In your sales letter you can speak directly to them saying
    "Let's be honest. You spend all day from sun up to sun down typing away at the computer helping your boss meet his deadlines. Well if you give me just 5 minutes, I'll show you a fast, simple and easy solution to help you lose 10/20/30/50 pounds just like that. The next time your boss walks past you while you're sitting at your desk he'll say - WOW, YOU LOOK GREAT. I THINK IT'S TIME FOR A RAISE!!"

    (this is just good salesmanship linking your product to results they want, but you get what I mean...)

    By the way, I love Rusty's comment too and his product immediately got my attention because it seems like he was speaking directly to me!

    Hope this Helps guys

    PS
    Now I could have put that in a WSO - instead it's all laid out there for free. What am I stupid or something? LOL....j/k......just sharing the love

    PPS
    I wrote this fast so excuse any typos/grammatical errors!
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    • Profile picture of the author Steven Fullman
      Nice one!

      Cheers,
      Steve

      Originally Posted by moneykws View Post

      Good question. Here's some step by step info to help you.

      STEP #1
      First, if you're just starting out, stick with one of the [10-20] evergreen niches.
      They include stuff like:
      1. business/how to make money
      2. weight loss
      3. weight gain/how to gain muscles
      4. parenting
      5. Dating/Relationships
      6. Self Defense
      7. Debt Relief/Credit Pair

      etc. etc. included in that list are some hobby type evergreen niches where people spend money no matter what
      8. golf
      9. how to play an instrument (piano, guitar, drums are very popular favorites)
      10. cooking
      11. pets (esp. dogs and cats)


      Step # 2
      But there's a challenge. You see, the problem with these "mega-niches" though is that you have to distinguish yourself. In Business School 101 they'd talk about "product positioning" or "USP" - Unique Selling Proposition.

      In other words you have to put a spin on what is very general info. Here are 2 strategies for doing that:

      Strategy #1

      Pick one (or more) of these 20 USP definers and bill your product as that. In other words:

      1) only/first report available on the topic - *usually by being very niche specific*
      2) in different formats (audio, video, mobile, kindle, done-for-you software, templates, etc)
      3) more ideas than any other report
      4) things broken down into the easiest-to-follow steps
      5) includes something special that's missing from competitor products
      6) written in a more "user-friendly" language
      7) include significantly helpful screenshots?
      8) reveals some little known fact or secret strategy left out by others
      9) Author/product creator has personally produced some staggering results
      10) Is a completely different approach to the subject (explain how)
      11) contains the latest information or updated ideas
      12) it discloses something that's "top secret"
      13) Is the most complete report available
      14) explains things in greater detail
      15) Is full of ways to apply existing information
      16) contains brainstorming exercises
      17) includes action exercises like forms and worksheets?
      18) Is specifically for "advanced users"?
      19) expands upon an existing concept?
      20) offers an easier or faster way to accomplish a task?


      So let's say you're selling a "how to lose weight" product (just picked one of the random big niches). Lets say you decide to go with items no. 2), 7) and 16).

      In your sales letter you'd say
      "This is not just any HOW TO LOSE WEIGHT EGUIDE. We go so much further than the competition because we:
      a) offer you audio, video and kindle versions of the ebook - PLUS TEMPLATES YOU CAN WORK THROUGH (no. 2) from the list)
      b) We include very helpful screenshots to help you get the results you want (no. 7) from the list)
      c) We've even included killer brainstorming exercises to HELP YOU COME UP WITH YOUR OWN CREATIVE SOLUTIONS (NO. 16) from the list)


      See how that works? While it could be the case that other competitor products do that too, chances are they haven't laid it out and TOLD THE PROSPECT like you have just done


      Strategy #2
      Another way of having a USP is to take one of the big niches then create a sub-niche based on 1 or more of the [6] factors listed below:

      1) age
      2) gender
      3) nationality/cultural background/native language
      4) occupation
      5) educational level
      6) marital status

      So let's take the niche "how to lose weight". While there may be 5 billion and 1 "how to lose weight products", you can create your USP and in your sales letter, with great sub-nicheing/targeting you can say:


      "This is the FIRST and ONLY HOW TO LOSE WEIGHT PRODUCT for married secretaries over the age of 40 who spend all day typing at the computer!"

      How many "married, 40+ yrs old, secretaries" you think there are in the world who are overweight?

      I bet you at least 1 million!

      married=marital status
      over the age of 40 = age
      secretary= occupation.

      In your sales letter you can speak directly to them saying
      "Let's be honest. You spend all day from sun up to sun down typing away at the computer helping your boss meet his deadlines. Well if you give me just 5 minutes, I'll show you a fast, simple and easy solution to help you lose 10/20/30/50 pounds just like that. The next time your boss walks past you while you're sitting at your desk he'll say - WOW, YOU LOOK GREAT. I THINK IT'S TIME FOR A RAISE!!"

      (this is just good salesmanship linking your product to results they want, but you get what I mean...)

      By the way, I love Rusty's comment too and his product immediately got my attention because it seems like he was speaking directly to me!

      Hope this Helps guys

      PS
      Now I could have put that in a WSO - instead it's all laid out there for free. What am I stupid or something? LOL....j/k......just sharing the love

      PPS
      I wrote this fast so excuse any typos/grammatical errors!
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  • Profile picture of the author colie3188
    To be honest I prefer just getting a product even if its $47 as the info is usually laid out really well!
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