Charlie Sheen schools Hollywood in Internet Marketing

You know Ken, I actually saw (very quickly) someone mention that in a tweet. About the middle of that "show"...


Jim

Unfortunately, that stunt cost Phoenix in my book.. I was not impressed.

On the other hand, Sheen has some valid points against the whole Hollywood hierarchy.

A full grown man needing to say Winner every 5 seconds to reinforce his own fragile ego. Did you see him get annoyed when one of his team spoke over him?

How many people are actually interested in him and how many are just watching to see what he screws up next?

Which means he is making money from the residuals associated from l those viewings.

For all his wild ways (which I find very humourous) I believe there is a behind the scenes plan that he is now following.

He is an actor and knows that people love his character on "Two and a Half Men" and is working overtime to connect with that audience (his fans) because he knows what they like and want to see.

C'mon....Adonis DNA.....and being on the drug called "Charlie Sheen"....it's classic...lol

Respectfully,
Tim

But geee .... I have tiger pee ... I mean blood and Angelina Jolie DNA

You would rather everyone just legitimised his crazyness? If winning is what Charlie Sheen is doing now (aside from any potential money he is making) who wants that?

It's a different league... a case study in a different level of business - BUT the model itself is apparent.

Build your Twitter following through organic PR effort. Use your Twitter list to drive real-time traffic to XYZ.

Sound familiar?

Hi Michael,

In my opinion, there are far better lessons for warriors to learn from studying the business models used by anonymous, under the radar types than people who trade on their name and face.

For every well known superstar, there are handfuls of agents and people in licensing, merchandising and finance who are the real superstars in terms of smart business.

Here's the rub.

Outside of his inner circle of business advisors... you have no idea whether or not anything that he has done (or is doing) is or isn't contrived and orchestrated.

People forget that Charlie Sheen is first and foremost AN ACTOR, a really good one coming from a line of extremely good actors... who have been capable of playing angst-ridden, dark roles with tremendous success. So you don't know if Charlie is high, or if he's acting high.

You don't know if pulling a crazy stunt that resulted in the kids getting yanked by the cops wasn't orchestrated in advance. Remember the balloon boy that hid in the attic while the national media sensationalized the runaway balloon? Even amateurs are capable of involving emergency services in their PR stunts. That's old school.

And instead of the "silver screen" being a single destination, one could look at internet and media culture to have evolved into a very distributed stage of sorts... where (scripted) reality programming transcends beyond the limitations of a single device in the living room that presents a 1/2 hour-long laugh track at a specific time on a specific day.

I see a fairly well executed series of PR fomentations that have resulted in the extremely focused construction of a self-directed media/PR machine outside of the control of the studio system (which every actor/actress hates, but understands that it has been a necessary evil... till now...)

You see the loss of $2 million per episode from CBS. I see people like John Ham and Brad Hunstable, and Marc Cuban all standing in to fill the void in such a way that will make $2 million per episode look like the lunch budget.

There was a day and time when Howard Stern was regarded as the idiot shock jock who had no value. Now he owns a major chunk of Sirius.

Too much has gone "right" in all of this to simply be lucky breaks at the hands of a madman.

And his daily views... at present pace... will blow away the audience ratings of 2 & 1/2 Men, which at last Nielsen rating on Feb 21 had 5 million weekly viewers for a single 1/2 hour episode event.

http://www.ustream.tv/charliesheen

As of 5:37 pm EST today, he's at roughly 4,000,000 individual views of his videos in 4 days.

People are incorporating his phrases into their vocabulary. DUH! WINNING!

He's drawn the lines of us-vs.-them and clearly attracting a tribe.

My guess is that his business team already has a very good idea about what to do with that tribe.

I don't know that "he" is the marketing genius vs. someone else in the mix.

He could simply be the organ grinder's monkey all over again.

And now's gotten control of the CharlieSheen.com from a troll.

Charlie Sheen gets control of CharlieSheen.com domain name, launches website