14 replies
Hi Warriors,

In my recent hunt for a domain name I noticed something that hadn't caught my eye before. I've realized that .co domains are quite a bit more expensive than a .com domain!

Does anyone have any idea why this is? Is this an indication that .co is stronger than .com or that it is becoming stronger in an SEO sense, or in any other sense for that matter?

Please, can anyone tell why they would pay up to almost 3x the price of a .com to obtain a .co?

Thanks in advance for anyone who can provide me with some information on this.
  • Profile picture of the author newmooon
    .co is the country code top-level domain assigned to the Republic of Colombia.

    Now I think some domain registration site like GoDaddy are selling these domain names with the permission of government of Colombia. So they are a little bit expensive than .com domains. Thats simple........
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  • Profile picture of the author alamest
    It just he way it is ...but .co can't take the over the .com becasue it will take years to take over..

    But I realy don't understand why it is expensive, may be high authority site uses it..

    Thanks for sharing it.
    Alam
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  • Profile picture of the author DireStraits
    Originally Posted by Ryan Kole View Post

    Generally, a ".com", a ".net" or ".org" are the only TLD's which will give you an advantage in SEO. A ".co" therefor is useless, however it's coined meaning of "company" and/or "commercial" is perfect for brands.
    Hmm ... I don't agree with this at all.

    Yes, .co is the ccTLD for Colombia, and I think it's preferable, on the whole, to only use a ccTLD if you intend to target an audience in the respective country.

    It's also easier (arguably) to rank a ccTLD in its respective country's SERPs, simply because the search-engines assume the content on that site must be more relevant to searchers within that country. That said, with the recent marketing/rebranding of some ccTLDs for other purposes (.me as "personal sites", .co as "company"/"commercial" and so on), that obviously may not always be the case.

    On the whole, though, certain TLDs (be they gTLDs or ccTLDs) do not intrinsically carry any significant SEO benefits or drawbacks. In my experience, and in the experiences of so many others here, "lesser" gTLDs such as .biz, .info and so on can rank just as well and just as easily. They're just less popular, underutilised, and it seems to be a common trend among those who do use them to limit their SEO/backlinking efforts out of some absurd belief that "it'll all be a wasted effort". If they tried, I'm sure they'd quickly realise that isn't the case at all.

    Originally Posted by Ryan Kole View Post

    I don't understand why they are priced so highly, just like ".de" (Germany) or ".ch" (Switzerland), for example (almost every country has one), there are many others which sound interesting, however most of these have a high price. It could just be because of server location, but that does not make much sense either.
    ccTLDs often are marginally more expensive than gTLDs, anyway, and sometimes have higher minimum registration periods (i.e. 2 years instead of 1), which doesn't help. But clearly, in this case, the reason behind .co domains being priced so high is because of their brandability, I think, and the possibility that they're perceived by some as being an ideal "second option" for those unable to acquire the .com - just because of their increased similarity in comparison to .net and .org.

    Just my thoughts, anyway.
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  • Profile picture of the author Alexa Smith
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    Originally Posted by JamieD87 View Post

    Please, can anyone tell why they would pay up to almost 3x the price of a .com to obtain a .co?
    I wouldn't, but some people will because they want a Colombian country extension (as you might, if you were running a lettings agency in Bogota, let's say?).

    And others will because "their" .com has gone, and they want something that looks similar and prefer ".co" to ".cm", for example.

    And a few will buy them for speculation, because they're pretty new (comparatively, I mean) and "good ones" could turn out to have some longer-term resale value.
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  • Profile picture of the author Mike McAleer
    WAIT! Have you all not heard?!

    .co is actually a new main TLD and that is why they are being listed in the same ranks as .com, .net, and .org ... I suggest reading more at Opportunity.CO | The Web Address for Launching Great Ideas or cointernet.co
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  • Profile picture of the author IdeaLady
    I bought the .co that matches my primary .com as a defensive move. I have not bought any beyond that one and don't see a reason to.

    Have you seen the television ads for Overstock.com telling people that can go to o.co? That has got to be one of the shortest domain names ever! In their case, they were already branding themselves as the O, so it's a good fit.
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    • Profile picture of the author Mike McAleer
      Originally Posted by IdeaLady View Post

      I bought the .co that matches my primary .com as a defensive move. I have not bought any beyond that one and don't see a reason to.

      Have you seen the television ads for Overstock.com telling people that can go to o.co? That has got to be one of the shortest domain names ever! In their case, they were already branding themselves as the O, so it's a good fit.
      Yes names are being taken everyday. O.co went for 350K ! Think of the branding that goes with it also it is a shortcut and less typos for overstock.com
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  • Profile picture of the author Raiel Schwartz
    For general SEO (and marketing purposes),

    Stick with .com, .net, and .org

    .co is country specific, yes you can find a few
    gem domains and then hopefully retail them off
    for higher profits in the future but (as I take it in
    your case) you want to go for top SEO placements.

    With that being said, if your market or niche is
    country specific, go for the domain that matches
    that country (.co, .us, etc) but for GLOBAL traffic
    you want to stick with the 3 TLDs that are known
    to stand their grounds in the search engines.
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  • Profile picture of the author BlondieWrites
    The .co extention is probably higher priced because it's being touted for companies (CO stands for company). So it's mostly likely higher because companies will want to get their domain extention with .co .. and registrars make more money with yet another domain name extention.


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    • Profile picture of the author Bruce Wedding
      Originally Posted by BlondieWrites View Post

      The .co extention is probably higher priced because it's being touted for companies (CO stands for company).
      Please inform yourself before posting incorrect information. .CO does NOT stand for company. It stands for the Republic of Colombia, as has already been posted in the thread.

      .co - Wikipedia, the free encyclopedia
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  • Profile picture of the author BlondieWrites
    If you read what I wrote before posting rudely to me, you would see that I said CO stands for company. I did not say .co stands for company.

    Your rudeness is uncalled for.



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    • Profile picture of the author Bruce Wedding
      Originally Posted by BlondieWrites View Post

      If you read what I wrote before posting rudely to me, you would see that I said CO stands for company. I did not say .co stands for company.
      I read what you wrote. Here it is again:

      The .co extention (sic) is probably higher priced because it's being touted for companies (CO stands for company).
      <begin sentence>
      CO stands for company
      </end sentence>

      If you mean, in the context of a discussion devoted entirely to domain names ending in co, that CO is a commonly accepted abbreviation for the word company, you are correct.

      Do you know what .com stands for? Commercial. Isn't that a synonym for company? In fact, aren't 99% of all websites qualified to be called companies, regardless of domain extension? To say a particular extension is being touted for companies is redundant. All extensions, .org being perhaps the only exception, are being touted for companies.

      Anyway, no me importa. Having just returned from 2 weeks in Bogota, Colombia, it pisses me off to see American's scooping up their domain names with no connection whatsover to Colombia.
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  • Profile picture of the author Mike McAleer
    Originally Posted by ncmedia View Post

    An associate and I invested a few K into the .co launch, got some awesome ones too.

    As stated it's a) COlumbia b) Can also be branded for COmpany.

    It has no difference re SEO advantages or penalties.

    *You'd be surprised to learn how much traffic is generated on typo's (missing the m in com)

    *You'd be surprised to know that there were 3 different periods of this launch.
    1) Brands were allowed to buy their names first
    2) Public was allowed to reserve and bid on names they wanted for a premium
    3) Full public launch at normal prices, most good names are now gone kthxbye (still room to profit just like any other extension, but those with portfolio's are sitting pretty [potentially] as the suffix gains popularity).

    .02.
    this is a good recap of the .co launch. the names will go up in value but .com is still king.
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