Internet Marketing... Another Reality Check (Skills That You NEED to Succeed!)

9 replies
G'day from Australia Warriors...

It's great to see so many people having so much enthusiasm for starting their own online business.

...but there is one thing that worries me.

I'm constantly seeing people tell other people to "take action!" and to be honest - that's great advice.... with ONE fatal flaw.

To be able to "take action", you need the SKILLS required to follow through...

That's why I decided to make a thread to just be honest about the skills you need to succeed.

My own online journey wasn't an "easy" one.

About 5 years back, I used to live in New Zealand where I used to trade on an auction site. Back then, NZ'ers were paying premium prices for technology.

One day, it just "clicked" that maybe I could get gadgets and gizmos people want and sell it for slightly cheaper than retail.

So I went to Ebay, checked out stuff like cameras, phones, mp3 players and other products along that line....

Success!

I started to list them on our local trading site and occasionally pulled a few hundred buckaroonies a week.

Then I discovered the "internet marketing" community and the floodgates of opportunity had sprung wide open. I was AMAZED at the possibilities.

...but then I found that I HAD to learn tons of skills just to get things moving.

I didn't want to spend a lot of money and trust cheap freelancers (I couldn't afford professionals to do everything for me), and I wanted to profit IMMEDIATELY.

But in "reality", I knew it wasn't going to happen.

It became a painful, frustrating experience learning all that was required to truly make money online... everything from setting up a website, push through irritating little bugs that are BOUND to occur, and acquire the actual marketing skillset I have today...

I even quit at one point. I just couldn't handle all the information. But I persevered...

...Which allows me to "take action!" as so many people are quick to advise.

I don't mean to come down hard on people who are just trying to motivate, but let's be honest about what it REALLY takes (without having to spend thousands up front and have little control over how your business operates).

The fact is, you need to know your business inside out. And there is no better time to learn than RIGHT NOW.

You don't even have to know coding (I've avoided it until this very day), but there are so many tools that make all this much more accessable to everyday marketers.

With all that said, here are a few skills that have helped me IMMENSELY with my own online business...
  • Learn Wordpress... hands down my best advice for struggling marketers. There are hundreds of thousands of wordpress users around the globe... and when you have a problem, a quick Google search can bring up tons of helpful advice. If it's unresolved, there are FORUMS you can go to ask your most idiotic questions.
Plus there are plugins to do virtually everything under the sun.
  • RESEARCH skills... this ties into the above post. When you have a problem, learn to use Google and find the solution. Not only for techincal stuff (like troubleshooting), but also market research, skill learning, and discovering new tools you can use to improve your online business.
  • Setting up hosting, installing scripts, FTP'ing, changing file permissions, transferring domains to your host etc. It SOUNDS difficult - but it's not. There are usually VIDEO tutorials to walk you through things like this (if your's doesn't, go to hostgator - they have them and it should be similar for most hosts)
  • Looking for tools that you need for the MOMENT... not what you WILL need. It's tempting to load up your bookmarks with tons of things you are going to do - but that's a surefire way to get information overload.
  • PLANNING... some say that 1 hour of PLANNING is equal to 3 hours of unplanned work. I don't know how true that is, but I know it's worked damn well for me these last few years. Get your business plan on PAPER and follow through with laser like focus. Sit down for a few days and focus solely on the PLANNING of your online business.

I took some time out to write this on the fly - and I know that there are other things I'm missing like SEO, keyword research, and the plethora of sub-topics that come under them.

If you have some time, please feel free to share, and maybe we can make this a bit more comprehensive post.
All the best!

Dean
#check #internet #marketing #reality #skills
  • Profile picture of the author bukriv
    The technical stuff (Wordpress, domain registration, hosting, etc.) these I found very easy to learn. But for me, what is hardest is marketing itself. I am thrilled about Internet marketing, with all its possibilities, but I admit I wasn't born a marketer. Now that's what I'm still improving on.
    {{ DiscussionBoard.errors[3491666].message }}
  • Profile picture of the author Dean Jackson
    "Marketing" to me means providing a solution to somebodies problem.

    That, is what it's all about in a nutshell. All the other stuff to do with "internet marketing" in particular is just a way for you to carry that out.

    Spend some time thinking about what exactly you need to know to take the next step

    - Dean
    Signature
    NEW: CRAZIEST Copywriting offer ever offered on WF
    My top student WILL make your sales go BANANAS!
    {{ DiscussionBoard.errors[3491983].message }}
    • Profile picture of the author Crystal_Jobs
      Sincerely, internet marketing is the most difficult and the reason is that it changes very fast.

      The best way is to move along with trends and ensure you quickly get latest information.

      No matter what you do online, find solid internet marketing blogs to update you from time to time.
      {{ DiscussionBoard.errors[3492138].message }}
      • Profile picture of the author Dean Jackson
        Originally Posted by Crystal_Jobs View Post

        Sincerely, internet marketing is the most difficult and the reason is that it changes very fast.

        The best way is to move along with trends and ensure you quickly get latest information.

        No matter what you do online, find solid internet marketing blogs to update you from time to time.
        That's what I used to think too. It only leads to more confusion, and more wasted time looking for the "latest and greatest" secret method out there...

        The best thing you can learn is evergreen skills such as the ones listed above.
        Signature
        NEW: CRAZIEST Copywriting offer ever offered on WF
        My top student WILL make your sales go BANANAS!
        {{ DiscussionBoard.errors[3497902].message }}
  • Profile picture of the author Frank Murphy
    Originally Posted by Dean Jackson View Post

    G'day from Australia Warriors...

    It's great to see so many people having so much enthusiasm for starting their own online business.

    ...but there is one thing that worries me.

    I'm constantly seeing people tell other people to "take action!" and to be honest - that's great advice.... with ONE fatal flaw.

    To be able to "take action", you need the SKILLS required to follow through...

    That's why I decided to make a thread to just be honest about the skills you need to succeed.

    My own online journey wasn't an "easy" one.

    About 5 years back, I used to live in New Zealand where I used to trade on an auction site. Back then, NZ'ers were paying premium prices for technology.

    One day, it just "clicked" that maybe I could get gadgets and gizmos people want and sell it for slightly cheaper than retail.

    So I went to Ebay, checked out stuff like cameras, phones, mp3 players and other products along that line....

    Success!

    I started to list them on our local trading site and occasionally pulled a few hundred buckaroonies a week.

    Then I discovered the "internet marketing" community and the floodgates of opportunity had sprung wide open. I was AMAZED at the possibilities.

    ...but then I found that I HAD to learn tons of skills just to get things moving.

    I didn't want to spend a lot of money and trust cheap freelancers (I couldn't afford professionals to do everything for me), and I wanted to profit IMMEDIATELY.

    But in "reality", I knew it wasn't going to happen.

    It became a painful, frustrating experience learning all that was required to truly make money online... everything from setting up a website, push through irritating little bugs that are BOUND to occur, and acquire the actual marketing skillset I have today...

    I even quit at one point. I just couldn't handle all the information. But I persevered...

    ...Which allows me to "take action!" as so many people are quick to advise.

    I don't mean to come down hard on people who are just trying to motivate, but let's be honest about what it REALLY takes (without having to spend thousands up front and have little control over how your business operates).

    The fact is, you need to know your business inside out. And there is no better time to learn than RIGHT NOW.

    You don't even have to know coding (I've avoided it until this very day), but there are so many tools that make all this much more accessable to everyday marketers.

    With all that said, here are a few skills that have helped me IMMENSELY with my own online business...
    • Learn Wordpress... hands down my best advice for struggling marketers. There are hundreds of thousands of wordpress users around the globe... and when you have a problem, a quick Google search can bring up tons of helpful advice. If it's unresolved, there are FORUMS you can go to ask your most idiotic questions.
    Plus there are plugins to do virtually everything under the sun.
    • RESEARCH skills... this ties into the above post. When you have a problem, learn to use Google and find the solution. Not only for techincal stuff (like troubleshooting), but also market research, skill learning, and discovering new tools you can use to improve your online business.
    • Setting up hosting, installing scripts, FTP'ing, changing file permissions, transferring domains to your host etc. It SOUNDS difficult - but it's not. There are usually VIDEO tutorials to walk you through things like this (if your's doesn't, go to hostgator - they have them and it should be similar for most hosts)
    • Looking for tools that you need for the MOMENT... not what you WILL need. It's tempting to load up your bookmarks with tons of things you are going to do - but that's a surefire way to get information overload.
    • PLANNING... some say that 1 hour of PLANNING is equal to 3 hours of unplanned work. I don't know how true that is, but I know it's worked damn well for me these last few years. Get your business plan on PAPER and follow through with laser like focus. Sit down for a few days and focus solely on the PLANNING of your online business.

    I took some time out to write this on the fly - and I know that there are other things I'm missing like SEO, keyword research, and the plethora of sub-topics that come under them.

    If you have some time, please feel free to share, and maybe we can make this a bit more comprehensive post.
    All the best!

    Dean
    Dean, thanks so much for this inspiring post. Just a gentle reminder to everyone that taking action is the first step to success..
    {{ DiscussionBoard.errors[3498061].message }}
  • Profile picture of the author PhillHalliwell
    As a noob I would love to see a broad list of things you have to learn before you "just do it".
    I learn a bit and think "got it" but when I "just do it" I fall flat on my face. I now think that I've "nearly got it":
    I've researched the keyword(s)
    Found the product to sell (that’s important I made one site with nothing to sell on it!)
    Made the WP blog.
    Produced content.
    Done the SEO.
    Done some articles. Put them on Squidoo and hubpages and a few more.
    But now I’ve found out that everything has to be back linked. How the hell do you do that. Hey ho more to learn.
    {{ DiscussionBoard.errors[3498098].message }}
  • Profile picture of the author Brian Douglas
    Hi,
    Great post. I am a firm believer in learning new skills, after all you wouldn't want to build a house without knowing how to lay bricks or support the roof and internet marketing is no different.
    You are hopefully building a business that will generate income for years to come and if all you do is chase the next magic button that's all you will ever do.
    You need to learn the basics and build from there.
    {{ DiscussionBoard.errors[3498175].message }}
    • Profile picture of the author M Thompson
      I tell people to "take action" all the time and i mean just that.. do something, do anything .. just stop reading sales letters and buying stuff...

      I've lost count of the people i've spoken to who have spent thousands of dollars and way too much time trying to find a magic button. Then as soon as you finally get through to then that you have to actually do some work and make them focus then they actually start to make money.
      Signature


      If you are serious about online marketing come and Join our free community The Foundation
      {{ DiscussionBoard.errors[3498225].message }}
  • Profile picture of the author DATruk
    Great post Dean. I have been thinking about this very thing for some time now, and you've hit the nail on the head.
    I am formulating the simple analogy of building a house.
    1. learn the foundation (as you've described)
    2. build the framework on this foundation (product, domain, hosting, site, etc.)
    3. add new skills to fill it all in (SEO, Traffic, Metrics, Testing, etc.)
    4. learn to automate this process as much as possible
    5. repeat steps 2 to 5
    I believe there are those who would say "why bother learning what you don't know when you can hire it done?" My experience with real world professionals is that most times what you get is according to Their vision, not necessarily yours. And sometimes revising a completed project is difficult. This can certainly work, but being able to Show them exactly what you need enhances the speed and accuracy of the completed work in the first place.
    Your claim of "skills that have helped me IMMENSELY..." rings so very true.
    Darrell
    Signature

    Not after warrior money...yet.

    {{ DiscussionBoard.errors[3519090].message }}

Trending Topics