A social media marketing analytics tool which can give me stats on..
Hi everyone, I'm pretty overwhelmed recently looking at all the diff tools and measures available for monitoring social media. I've put together a list of metrics I feel it may be useful to monitor, which at the moment I only envisage compiling as a report, by visiting lots of different individual tools.
I'd like to know if anyone knows of a tool which may be able to deliver ALL of these stats, saving me having to go to each diff tool, get a specific stat, and put it all into a self made report (v time consuming). I'm looking at paid tools so it's fine if they aren't free but would be v good if they had some sort of trial.
Also, I am a beginner here - so any suggestions/recommendations/changes to the metrics or things I feel it would be of value to measure, are v welcome
My client will have Facebook, Twitter and LinkedIn profiles.They are b2b and do not have an ecommerce website - they will not be looking to sell directly from social media, or their site. Here are the metrics:
1) Demographics of social media audience (facebook fans, twitter followers, linkedin connections, and/or altogether)
2) Visibility and exposure metrics:
* reach/exposure (how many people saw each post perhaps, across own network and wider network thru shares/retweets)
* No of facebook fans, no. of twitter followers, no. of linkedin connections
* visibility score (this metric features on some tools eg howsociable.com - if you have something similar, this would be good to round off the more specific metrics for visibility/exposure - a visibility score was assigned to each social network on howsociable.com; facebook, twitter, linkedin, and also others where the company hasn't got a profile, so assumedly it takes into account mentions of the brand on other networks)
3) Brand perception/influence metrics:
(For a given keyword/topic, the brand name, or similar)
* sentiment, top contributors to mentions about the keyword/topic, top sources eg facebook, technorati etc (socialmention.com delivers this)
* any other influence metrics that can be monitored month to month?
4) Direct audience engagement:
(ideally for each post, with a total for the month)
* facebook: how many likes, shares, comments, clicks
* twitter: hashtags (maybe? Is this useful?), no. of retweets, replies, clicks
* linkedin: similar
* any other direct engagement metrics for month to month monitoring?
Any ideas??
Thanks!
I'd like to know if anyone knows of a tool which may be able to deliver ALL of these stats, saving me having to go to each diff tool, get a specific stat, and put it all into a self made report (v time consuming). I'm looking at paid tools so it's fine if they aren't free but would be v good if they had some sort of trial.
Also, I am a beginner here - so any suggestions/recommendations/changes to the metrics or things I feel it would be of value to measure, are v welcome
My client will have Facebook, Twitter and LinkedIn profiles.They are b2b and do not have an ecommerce website - they will not be looking to sell directly from social media, or their site. Here are the metrics:
1) Demographics of social media audience (facebook fans, twitter followers, linkedin connections, and/or altogether)
2) Visibility and exposure metrics:
* reach/exposure (how many people saw each post perhaps, across own network and wider network thru shares/retweets)
* No of facebook fans, no. of twitter followers, no. of linkedin connections
* visibility score (this metric features on some tools eg howsociable.com - if you have something similar, this would be good to round off the more specific metrics for visibility/exposure - a visibility score was assigned to each social network on howsociable.com; facebook, twitter, linkedin, and also others where the company hasn't got a profile, so assumedly it takes into account mentions of the brand on other networks)
3) Brand perception/influence metrics:
(For a given keyword/topic, the brand name, or similar)
* sentiment, top contributors to mentions about the keyword/topic, top sources eg facebook, technorati etc (socialmention.com delivers this)
* any other influence metrics that can be monitored month to month?
4) Direct audience engagement:
(ideally for each post, with a total for the month)
* facebook: how many likes, shares, comments, clicks
* twitter: hashtags (maybe? Is this useful?), no. of retweets, replies, clicks
* linkedin: similar
* any other direct engagement metrics for month to month monitoring?
Any ideas??
Thanks!