How do you find a JV Broker?

LOL... this is true

I was more thinking about recommendations of people or JV sites that are good launching points.

In my previous Google searches, I checked a couple sites out but they seem rather old or inactive, hence the request on WF for some advice.

Thanks,

Ronnie

Mike does a great job here but one needs to follow the guidelines.

Joint Venture (JV) Lists, Announcements, Blogs, And Community Forums.

Willie Crawford has a JV broker service as well.

You can read his Bio here.
http://williecrawford.com/blog2/join...-crawford-bio/

Cheers,
Dean

Hi Willie,

Thanks for the thoughtful reply. That's really helpful!

I hope you don't mind, I'll be sending you a PM. If you get a moment, I'd really appreciate a few moments of your time to check it out!

By the way, my friend David Preston raves about you!

All the best,

Ronnie

;-) Yes, good idea.

As you can see from Willie's follow up, not all successful JV Brokers work the same.

When Gina Gaudio-Graves was active as a broker, she would have a hand in all phases of a promotion ... JV Broker, Project and Affiliate Management, etc. ... but you had to pay a reasonable down payment, and up to 25% commission ... and I'm sure it was well worth it.

Jimmy D. Brown, Mark Hendricks, and Marc Goldman are 3 more classic examples of Marketers that would actually team up with merchant prospects to develop and promote product ... I'm certain for at least 50% of the take, and deservedly so.

I prefer to operate on 2 levels ... 'A' gigs, involving a general mailing and one on one recruitment from my personal strong past performer lists, and 'B' gigs that are generally just a mailing, archive, and blog post for added exposure. Both include affiliate management and product launch advice as needed and available for free. Either way, I take less control ... hands on wise, but typically ask for less compensation ... and handle more gigs. I have, however, acted as broker/affiliate manager for major launches (Mark Joyner's 'Farewell', Mike Filsaime's Butterfly Marketing, etc.) ... and was paid on a commensurate scale.

But above all ... the job of a JV Broker is to introduce you to a prospective JV partner ... not simple affiliate, meaning that an occasional email is not going to cut it ... we're talking about creating and nurturing long term, reciprocal relationships of mutual benefit.

Unless you've reached the celebrity status of a John Reese or Frank Kern, you're going to have to work at it ... they don't have to work as hard, because they've already created the name and product brand that attracts and motivates ... they've qualified themselves, for the most part, in the minds of your prospective partners and their subscribers ... so there is less need to work at it like the rest of us have to.

My pet peeve is merchants that go after multiple brokers, get all pumped up because they've got '500 partners on board' ... only to send out an occasional broadcast during pre launch and launch, and wonder why the launch was a flop. What about split testing your headline, copy, price points, and point of sale prior to pre launch? ... testing your entire marketing system? Putting together and contacting 10 to 20 strong past performers, first, in an attempt to create your core group to better the likelihood of follow through, and use those names as social proof to get others interested? Follow up with partners that got on board but didn't promote? ... not to beat them, but ask if they received the notifications, if there is anything you could do to make this work for them, even set up a launch at a later date for their list?

... I could go on for pages. And I offer all this advice, and more, to those clients that take the time to listen. Not a bad deal when you look at it that way, eh?

Best,

Mike Merz