- You have to know what to do with content so that the cost to have it written is an investment, not a true cost.
- Work with people you know you can trust. The only way to get to that point is to engage with people. Don't be a hermit.
Even well written $4 articles (and yeah, I know there are some out there) often lack any real substance. They're just lifeless sentences strung together to fill a page. They don't inspire your site visitors. They don't CONVERT, in other words. That's what most new people don't understand. The words on a page need to achieve a goal that helps you. It's not enough to fill the page.
That's why $40 is a pittance for quality content that I know will convert.