Is 21.43% Amazon conversion good?

Yes, that is very good

Keep it up!

That's a good thing. Most Amazon affiliates are converting around 4%. So it looks like you're bringing in good traffic. Keep up the good work, and more importantly, scale it up!

I think it's quite well,Most Amazon affiliates like me are no more than 10%

4% for amazon? people who get that can't be doing it right.

I get 0% and am clueless as to why. I have relevant books in my niche, sometimes they are the focus of posts on a blog, and yet they are lucky to see a couple of clicks, let alone make a sale. I have no idea how to do it better than the way I am now. I think I may be misjudging what my audience wants, as I am assuming it's marketing books.

My site actually has a high percentage of visitors coming from Google and I think this is the reason why I am getting such conversion rate..

is 21% good? it's absolutely fantastic!

Lol 21% is insane.. Most people can't get more than 10% conversion. Congratulations, means your traffic is extremely targeted.

21% is insane!! My conversion rate is only around 3% to 4%

Thanks for everyone who finds this thread helpful. Yes, this thread says truth and I am getting 21% conversion and planning to replicate what I am doing in the current site............

Its not good, its way too good
Multiply it

Wow,,it's amazing..
When you get $2% is a medium conversion.!

I get 0% so 21% sounds super great! Congrats!
...well my sites are only a few days old so hopefully it doesn't stay at 0%...

I average aroung 6% so if you don't want some of those buyers Ill take them off your hands

Congrats...21% is AWESOME!

The thing about Amazon conversion rate is that everyone talks about their rate on the Amazon site as in, people who click to Amazon and then buy something. You could have 1,000 people view your site, 5 of them click on an Amazon link, and all 5 of them buy something. Doesn't mean you had 100% conversion, although that's what your Amazon stats will say. You can also have 5 click, but only 1 person buy 5 different things and you'll still get 100%.

When you give a number like 21.43% conversion, that typically means you had like 9 clicks and 2 sales, right? Not really a very large sample to go by...

Conversion rate, when talked about by Clickbank or CPA promoters, means the number of people that reach your site and then go through with a purchase or email/whatever submit. A real Amazon conversion rate would be the percentage of people that visit your site and then continue to Amazon and buy something.

This reminds of a tactic a kid would use to get praise. ha.

"Mom, I'm sorry I didn't answer the phone, but I was busy vacuuming all the rooms upstairs"

Just to clarify, when people come to your site with the amazon ads there are 2 processes in which the visitor takes before they actually buy a product. First they click on your ad which takes them to amazon then they either make the decision and click the buy button on amazon.

Your 21.43% conversion rate, is that of people visiting your site and clicking on your links or is that of the people that click the links and buy the product? there is a big difference there.

21.43% is very hard to believe. I'm not calling you out or anything, but I've never even heard of anyone doing that. This is a single-digits conversion world.

If you really did it, good for you.

Yeah that is fairly normal. I have many sites that are giving me 40-50% conversions on the high end and about 10-15% conversions on the low end.

21% is very good!
Keep up the good work

Heck Yeah it is. It is a great conversion rate that I have not seen from anyone else before. Keep up the work.

You must be promoting a good product.

That's actually very cool man

Just out of curosity, what is the price of the product? Is it something that doesn't cost a lot so people will easily whip out a credit card and buy it or is it something a little more expensive so people are a little more hesitant before buying?

Mine this month is currently almost 10%, so your is very excelent

Yeah, that is actually an excellent result. Remember that the ultimate priced item to sell on Amazon is around $100-$150...

This varies a bit with different products in different niches but $150 seems to be cheap enough for a lot of people to buy often, but not so cheap that your commissions are low.

Good, keep it up. My conversion rate is under 10% since first time I'm playing Amazon. So, that rate is excellent.

you must have some really, really, REALLY good keywords if that is from SEO alone. And your landing page must be outstanding.

That is excellent! Please share what you are doing to accomplish such a high conversion rate.

yeah, it has a good exact keyword domain and still not on first page of google. going there anyway..

Is this your amazon conversion rate? If this is the rate shown by amazon, then it is pretty normal for the low priced items.

I think many people get confused about the conversion rates in general.

The conversion rate shared by amazon is not your website's conversion rate. It is the conversion rate coming from visitors who have ended on amazon website. This doesn't take into consideration the click through rate that you have on your website.

Let's say you get 2000 uniques per month to your website and have a CTR of 40%. This means that you have sent 800 visitors to amazon. If Amazon converts 10% of those visitors you end up with 80 sales.

Now let's say that you have the same number of visitors coming to your website but instead of a CTR of 40% you have a CTR of 10%. this means that you send 200 visitors to amazon. Now if you convert 20% you'll end up with 40 sales.

As you can see the conversion rate shown by amazon is higher in the second example however you made twice as much sales in the first example.

This is why the amazon conversion rate is quite irrelevant and you should calculate your website conversion and concentrate most of your efforts there. there isn't much you can do once your visitor hits Amazon.

I see people sharing low conversion rates here. To me the higher end products should convert anywhere from 5% up to 10-15% and if you don't get that kind of conversion chances are you are doing something wrong.

The kind of visitor that you send to Amazon is very important. If you have a generic blog about beauty and skin care and use some amazon products in order to ake some affiliate cash, chances are your conversion rate is going to be on the lower end. Your goal as an amazon affiliate is to intercept a buying decision. This is why reviews work great. The bulk of a review site traffic comes from keywords that are brand or model names. Internet searchers who are looking for a specific product are more likely to buy from you.

Another problem you guys might have is to not think on the same level as your average visitor. Someone looking for "cat litter" or "cat litter box" is more likely to read a 200-300 personal review and try to identify himself/herself with the reviewer on the problems he has with his actual "litter". So you just bore him/her if you write 1000 words on that specific litter. some items ares simply not made for long reviews it is really no use to create long boring reviews full of pictures and videos for these items.

I get around a 28% conversion rate promoting small toys on Amazon (under $70). Your CR depends on what you're selling and how targeted your traffic is.

That's a great CR for those price ranges!