Maybe it's just me (and apparently I'm stupid), or is it that when you write something in text, like we do on forums, sales letters etc... The perception, and the way it's perceived is not the same as if you had said it yourself to the person, to there face.
I mean, how can you perceive the meaning behind words through text? People often freak out, from the assumption that what someone meant, was [X] when really they were making a joke, or otherwise using some form of sarcasm.
Any ideas to circumvent this, and create a connection through text? I mean, how do you express your ideas to your customers, and make them feel like you care, just through text.