The Reason Why Your MLM Business Isn't Working

More than ever, there is boom in people looking to start up their own online internet business. According to Google, at any given time, there are over 25 MILLION searches being done for online businesses. For the entrepreneur who owns an MLM (Multi-Level Marketing) business, it is the perfect time to expand and take your business to the next level. Unfortunately, over 95% of the people who have MLM businesses never break even, much less turn around any kind of profit. About 2% do see some small profits of a couple of hundred dollars per month, but that is a far cry from what they were expecting.

So, how does that remaining 3% manage to capture 97% of the revenues, and create significant cash returns on their time and investment?

If you are finding yourself in that 95% group, you've probably been following all the training and instructions that your upline sponsor and the company have given and provided you.

- You've paid for and received your own replicated website.
- You've placed ads in a bunch of classified ad sites
- You've bought lists and more lists of "qualified leads" only to see little or no sign up traffic
- You've spent money with Google Pay Per Click, and have watched that dwindle away.
- You've been on the phone chasing and pitching people, without any real success, but you have seen your phone bill increase.
- You may have even subscribed to one or two "traffic building" companies who promised you 5 -25,000 visitors to your site, but still you have no leads or sign ups.

Sound familiar? Don't beat yourself up. Five years ago, these methods may have been effective, but with today's internet user, and their level of sophistication, these practices are totally OUTDATED and USELESS.

The KEY to building a successful MLM downline is effective TARGETING. Up to now, you are hunting for leads. You are on small voice in a mob of millions who are also vying for, begging for, and screaming at your prospect, to have them join. Your goal must be to separate yourself from that mob, and instead of being the hunter, you need to become the HUNTED. Imagine how dramatically your business would grow, if you were able to generate 50 - 100 QUALIFIED leads on a DAILY BASIS. By "qualified," I mean people who are actively seeking YOU out, with their credit card in hand, and READY to buy what you RECOMMEND.

Realize what I just said: 'RECOMMEND." No one wants to buy a Business Opportunity. That solves no need in your prospects life. Business Opportunities, in your prospect's mind, equal work and money spent. Do YOU have that as YOUR goal and need? Your prospect is seeking a proven and workable formula for creating wealth, free time, security, etc. If they are presently struggling in their own business, they want and need answers to how to turn their business around, so they can realize their goals.

DON'T SELL THEM A BUSINESS OPPORTUNITY!! Trying to do that only drowns you back into that screaming mob of millions of other people who are trying to take money out of your prospect's wallet. Instead, brand yourself as an expert in your field by presenting solutions to your prospect's problems. When your prospect realizes that you are offering solutions to their problems, they will follow your RECOMMENDATIONS, which will lead to sales.

American Diamond used this strategy. They invested thousands of dollars in infomercials, but they NEVER tried to sell the viewer a single diamond. Instead, they presented a half hour show on how to properly rate and assess a diamond's quality and value. At the end of their infomercial, they offered to send out a free book that discussed and taught this information. The mailed out thousands of these books. Guess who those recipients wound up purchasing their diamonds from, after they received that book? The bottom line to this is that American Diamond has become one of the largest retailers in the Midwest. What they did was they separated themselves from all the other jewelry stores, and became a CONSULTANT and a RECOGNIZED EXPERT for their customers.

Show a person how to solve their problem and they will follow you anywhere. It's really as simple as that. Become the trusted expert, and people will continue to do business with you, PLUS they will refer people to you!

What a concept, huh?

See you at the top!