How to Write a Headline in 5 Minutes that Will Get You 'Instant Buyers'... for FREE

by Rob Canyon 38 replies
First of all... your headline has to sell them on looking at your offer...

And... I guess this one worked...

Lets break it down...

Step 1

Everyone wants to know 'How to' do something.
Your offers live and die by the 'Headlines' you write
'5 Minutes' seems believable and gives some idea of what I'm going to offer.

Step 2

'Instant Buyers' is what the reader really wants... at least in this forum...
I put 'for FREE' in this headline because you'll notice in this forum this word gets more views
notice I bolded 'FREE' because truthfully some people don't even read an entire headline

Step 3

I'm going to finish this off with a P.S. because many people will have just gone there
and have skipped everything I just wrote... Can You Help?? See P.S. Below

Cheers,

Rob Canyon

P.S. What did you think of my Headline?... Write a Headline of your own and then rate how you think the previous headline affected you (curiosity, excitement, offer, promise, etc. etc (max 25 words)).
#main internet marketing discussion forum #buyers #free #headline #instant #minutes #write
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  • Profile picture of the author Alan Petersen
    Hey Rob,

    Very nice. I've been learning a lot from you the last couple days. :-)

    What made me open this thread was when I saw your name and the topic so I figured you were giving headline advice and so it was worth a read (it was).

    I consider myself a bit skeptical when I see headlines about make this or that much but I still open them. So put me in the curiosity group.

    The problem is that most of those headlines once you get into the copy is a bit weak. But still the headline got me to open it so it does work.

    Your WSO was a case in point. Your headline got me to open it and I hadn't heard of you before. But then the copy sold me and I bough your WSO. That is where a lot of folks (myself included) sometimes fail.
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  • Profile picture of the author Scott Ames
    Originally Posted by Rob Canyon View Post

    What did you think of my Headline?... Write a Headline of your own and then rate how you think the previous headline affected you (curiosity, excitement, offer, promise, etc. etc (max 25 words)).


    My honest reaction. I was curious how one could write a headline in 5 minutes that would get instant buyers. I was expecting a free pdf or headline creator software that might be useful, but I was also expecting to be sold something later. It was good enough that I wanted to click.
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    Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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    • Profile picture of the author lakshaybehl
      I'd like to say that headlines are like skirts, shorter the better!

      Not my statement though, I have pretty long headlines sometimes... Split test, whatever works wins!
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      • Profile picture of the author Scott Ames
        Originally Posted by lakshaybehl View Post

        I'd like to say that headlines are like skirts, shorter the better!
        LOL.. that's pretty funny.
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        Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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        • Profile picture of the author thebestguru
          SEX

          Gotcha!

          Yup, "FREE" is a good attention grabber. "SEX" too

          I got your attention, didn't I?
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          • Profile picture of the author DavidPreston
            Originally Posted by thebestguru View Post

            SEX
            Gotcha!
            Yup, "FREE" is a good attention grabber. "SEX" too
            I got your attention, didn't I?
            That's true! Yanik Silver told me once that the
            two most powerful words in the english language
            were:
            SEX and
            FREE

            Your open rates would be through the roof if
            you used them both together.

            "FREE SEX" would sell like crazy!

            The problem lies in the product delivery....

            David
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            Stop Buying "Theory Products!" Here's My Entire War Chest Of Proven Offline Moneymakers...
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            • Profile picture of the author Ross Dalangin
              Originally Posted by DavidPreston View Post

              That's true! Yanik Silver told me once that the
              two most powerful words in the english language
              were:
              SEX and
              FREE

              Your open rates would be through the roof if
              you used them both together.

              "FREE SEX" would sell like crazy!

              The problem lies in the product delivery....

              David
              Free sex?

              I agree, depends on the implementation. Oooops
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              • Profile picture of the author Alan Petersen
                What about the prospect of attracting freebie seekers only when you have "free" in the headline?
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              • Profile picture of the author cylwac
                Originally Posted by Ross Dalangin View Post

                Free sex?

                I agree, depends on the implementation. Oooops
                LOL, I'm not meaning to be sexist here but I would assume the words "FREE SEX" would attract more men then women, which could be a good thing.

                I agree with the short title statement though....you have to grab your audience by the balls....

                Victoria
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                • Profile picture of the author John Rowe
                  [DELETED]
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                  • Profile picture of the author Rob Canyon
                    Canada wins Gold, USA the Silver and Japan ties England for the Bronze in this Olympic event with this Technique...

                    How's that for a headline...

                    Now, In Reply to all your posts...

                    John, no wonder you like Victoria... Don't you live in Vancouver... P.S. I was born in Duncan...
                    Adrianne, the headline has to capture your readers attention... I couldn't agree more
                    Keith, I've seen some of your stuff and you're better than you think...
                    Bruno, Check your sig file as your link is not working then PM me to check your headline for review...
                    Steven, I'm now following you on Twitter and I like the way you think...
                    Victoria, Seems your 'Grab People By the Balls' statement does what it says... awesome thought process...
                    Alan, Great Niche Podcasting Sales Page, and I'm looking forward to an interview...
                    Ross, I'm curious... actually where is 'Location: in my Home' or is the FBI after you... Just kidding...
                    Lakshay, I love your Blood Curdling Headline... One of the best I've seen recently...
                    Scott, Your 12 Traffic Secrets Report is Awesome... I mean Awesome...
                    David, You are the Headline Master... I'm the Grasshopper... See you in Boston, you know where...
                    and finally you Japanese, Deep Sea Fishing Mystery Sun Glasses Guy... You're not Elvis by any chance... R U

                    Anyone got a favorite headline they'd like to share...

                    Cheers,

                    Rob
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            • Profile picture of the author privateye2500
              Originally Posted by DavidPreston View Post

              That's true! Yanik Silver told me once that the
              two most powerful words in the english language
              were:
              SEX and
              FREE

              Your open rates would be through the roof if
              you used them both together.

              "FREE SEX" would sell like crazy!

              The problem lies in the product delivery....

              David

              EASY! Do you have a HAND?

              (I'm sorry - I Couldn't resist!

              Melanie
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            • Profile picture of the author dv8
              Originally Posted by DavidPreston View Post

              That's true! Yanik Silver told me once that the
              two most powerful words in the english language
              were:
              SEX and
              FREE

              Your open rates would be through the roof if
              you used them both together.

              "FREE SEX" would sell like crazy!

              The problem lies in the product delivery....

              David
              I think the problem with that subject line is that it would get flagged for spam.

              Anyone have any insight on this? I always thought the word FREE was considered spam by the filters. And I'm sure sex would throw up some red flags.
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              • Profile picture of the author Rob Canyon
                Yeah,

                FREE will get caught when sending an email,

                but FRE.E or FR.EE or F.REE usually gets through.

                Are there any other banned words you've seen get through?

                Cheers,

                Rob

                P.S. I've even seen 'deviate' get through as dv8 haven't you?
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                • Profile picture of the author Tristan Bull
                  Good job Rob.

                  You hit lots of different triggers.

                  Firstly the end result of "instant buyers" which is very appealing to a lot of people in this forum.

                  Then with the "5 mins" you are hitting the trigger of it being quick and easy.

                  Then finally the free is well free, it's not going to cost them anything and they are going to get the desired end result quickly and easily.

                  Very good headline, well done.

                  Tristan
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                  • Profile picture of the author Bob Monie
                    I wouldnt think "FREE SEX" would attract to many people with their wallets open. Mostly just horny tight ass teenagers. Conversion would be very low.

                    I always thought the words [Click Here] were the most responsive 2 words on the net. They inspire people to take action.

                    People find it easier to follow instructions than find their own way. [Click Here] is an instruction to do just that.

                    Bob
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            • Profile picture of the author BrianMcLeod
              Originally Posted by DavidPreston View Post


              "FREE SEX" would sell like crazy!

              The problem lies in the product delivery....
              Vegas Vince can probably help with "fulfillment".

              Of course, you can always "outsource" too.

              Best,

              Brian
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              • Profile picture of the author macchiavelli
                Good headlines depend on the niche in my opinion.
                But some concepts just work in general, like the "how to" part.

                How to look sexy in 20 days, will attract more readers then, I looked good in 20 days
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      • Profile picture of the author DavidPreston
        You're absolutely right about headline length.

        The shorter the better. The headline is just
        like an "ad" in and of itself. It's only function
        is to get them to take the next step...period. ;-)

        The next step is get them to take the next one
        and so it continues until they BUY!

        David

        P.S. I wrote the headline for Rob and I.
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      • Profile picture of the author Steven Fullman
        Originally Posted by lakshaybehl View Post

        I'd like to say that headlines are like skirts, shorter the better!

        Not my statement though, I have pretty long headlines sometimes... Split test, whatever works wins!
        ...WRONG.



        Long enough to be interesting.

        Short enough to be exciting.

        Sometimes I say it the other way round. Either way, it works...

        Kind regards,
        Steve
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        Not promoting right now

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        • Profile picture of the author bauger
          I think anything with the word free will attract a lot of people especially the ones looking for a freebee. There are many things for free so a simple optin to get a fre thing is nothing for most frebe lookers.

          Don't get me wrong I think the advice you giving is great and I implment some of it myself.

          Bruno
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          • Profile picture of the author Keith Boisvert
            I agree with the short title statement though....you have to grab your audience by the balls....

            Victoria
            Eloquently put.

            I have never been much for headlines in-so-far as writing them goes. I really need to pay more attention to writing them, and I appreciate the pointers.

            Writing has never been my strong suit, but it's on my list of things to improve. Little tidbits like this are not only good tips, but also a reminder for me to stop putting it off and learn!

            Thanks,

            ~Keith
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            • Profile picture of the author Adrianne_
              When a person has been networking for a few years, they can pretty much predict whats in the ad copy by the headline. Just go to your inbox to see what kind of junk is filtering thru.

              If the headline catches your attention but doesn't follow thru in the copy, then it was a waste of a good headline. The trick is to make the two match so you can get the sale.
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        • Profile picture of the author Lance K
          Originally Posted by Steven Fullman View Post

          ...WRONG.



          Long enough to be interesting.

          Short enough to be exciting.

          Sometimes I say it the other way round. Either way, it works...

          Kind regards,


          Originally Posted by lakshaybehl View Post

          I'd like to say that headlines are like skirts, shorter the better!

          Not my statement though, I have pretty long headlines sometimes... Split test, whatever works wins!
          Steve
          Regardless of length, the headline that draws people in and gets them to read the next sentence of your copy wins.
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          ~ Zig Ziglar
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          • Profile picture of the author Rob Canyon
            Lance,

            Love the way you think.

            But isnt' an ad headline to a squeeze page or sales letter different?

            Curious...
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            • Profile picture of the author Alan Petersen
              I'm reading Joseph Sugarman's book and calls it setting up a slippery side.

              Every element must be so compelling that you find yourself falling down a slippery slide unable to stop until you reach the end
              The reader slides down from the headline to the sub-headline to the copy to the order button. :-)
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            • Profile picture of the author Lance K
              Originally Posted by Rob Canyon View Post

              Lance,

              Love the way you think.

              But isnt' an ad headline to a squeeze page or sales letter different?

              Curious...
              Sure. It can be. But most often, you'll need more copy than just the headline to get people to take your desired action.
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              • Profile picture of the author Rob Canyon
                Lance,

                Point taken.

                Anyone got a favorite word or two other than 'FREE Sex' discussed above, they'd like to share, that has sucked them in from a headline...

                And are there any words that would kill conversions in your country...

                What would they be...
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                • Profile picture of the author Lance K
                  Originally Posted by Rob Canyon View Post

                  Anyone got a favorite word or two other than 'FREE Sex' discussed above, they'd like to share, that has sucked them in from a headline...
                  GUARANTEED
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                  "You can have everything in life you want if you will just help enough other people get what they want."
                  ~ Zig Ziglar
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      • Profile picture of the author lindajess
        [quote=lakshaybehl;26886]I'd like to say that headlines are like skirts, shorter the better!

        quote]
        HA!!! I like that one! And so true!
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    • Profile picture of the author Lance K
      Originally Posted by Scott Ames View Post

      My honest reaction. I was curious how one could write a headline in 5 minutes that would get instant buyers.
      So if headlines get you "Instat Buyers", what the use in writing the rest of the ad?

      I guess it will have to be one of those MEGA-headlines because to get "Instant Buyers" you'll have to have AT LEAST the offer in the headline.
      Signature
      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
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      • Profile picture of the author privateye2500
        Originally Posted by Lance K View Post

        So if headlines get you "Instat Buyers", what the use in writing the rest of the ad?

        I guess it will have to be one of those MEGA-headlines because to get "Instant Buyers" you'll have to have AT LEAST the offer in the headline.
        Lance, I believe you are absolutely correct.

        It is the follow-up; what you say/have AFTER the click that Counts!

        This is a tremendous thread.

        Melanie
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  • I thought the headline was too long - 16 words is far too long for a headline more a sub headline or introduction. My version would be...
    FREE! 5 Minute Headlines That Guarantee Instant Sales

    Tony
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    • Profile picture of the author Rob Canyon
      Words that get prospect curious enough to read a little further...

      Click Here,
      Free Sex (I don't use this, but it seems to get lots of traction above)
      Guarantee,
      Instant Sales,
      Short Skirts (suggested by our friend in India, Lakshay)
      Look Sexy,
      Instant Buyers,
      Frank Kern (this is a JoMo favorite)

      any more?

      Cheers,

      Rob
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      • Profile picture of the author Lance K
        Originally Posted by Rob Canyon View Post

        Words that get prospect curious enough to read a little further...

        Click Here,
        Free Sex (I don't use this, but it seems to get lots of traction above)
        Guarantee,
        Instant Sales,
        Short Skirts (suggested by our friend in India, Lakshay)
        Look Sexy,
        Instant Buyers,
        Frank Kern (this is a JoMo favorite)

        any more?

        Cheers,

        Rob
        • can't
        • using a specific dollar amount (or weight loss amount, etc.) with a specific time frame
        • illegal
        • ninja (<---personal favorite. I love all things ninja)
        • unauthorized
        • heart warming
        • underdog story
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        "You can have everything in life you want if you will just help enough other people get what they want."
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        • Profile picture of the author Rob Canyon
          Yep, the 16 word headline might be a little long but it got noticed... here...

          It was more of a forum post headline anyways... Too long for an email and not enough meat for a sales letter.

          Tony, I agree with you... If it was in a sales letter it should have been shorter but with a more of a this is what you're going to get sub-headline.

          Can you believe some of Tellman's email headlines, the one yesterday just said 'up'

          Any other suggestions on a headline that got you or that you got a big open, view or conversion rate on...

          Cheers,

          Rob
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          • Profile picture of the author Rob Canyon
            Do you guys swipe other people's headlines, then
            re-work them for yourself... I do... Is that as bad as it sounds...
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            • Profile picture of the author Rob Canyon
              Okay, Okay...

              All you sending me pm's to help you write headlines... keep em coming

              But, IMHO the main reason people have problems writing headlines is
              because they're trying to sell something to someone...

              A headline's only purpose is to get you to take the next action, like

              read the rest of the sales letter
              click on the next link,
              open the email,

              Am I wrong?

              Rob
              your headline writing helping ninja
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