How to Write a Headline in 5 Minutes that Will Get You 'Instant Buyers'... for FREE

by Rob Canyon

Posted: 16 years ago 38 replies

INTERNET MARKETING

First of all... your headline has to sell them on looking at your offer...

And... I guess this one worked...

Lets break it down...

Step 1

Everyone wants to know 'How to' do something.
Your offers live and die by the 'Headlines' you write
'5 Minutes' seems believable and gives some idea of what I'm going to offer.

Step 2

'Instant Buyers' is what the reader really wants... at least in this forum...
I put 'for FREE' in this headline because you'll notice in this forum this word gets more views
notice I bolded 'FREE' because truthfully some people don't even read an entire headline

Step 3

I'm going to finish this off with a P.S. because many people will have just gone there
and have skipped everything I just wrote... Can You Help?? See P.S. Below

Cheers,

Rob Canyon

P.S. What did you think of my Headline?... Write a Headline of your own and then rate how you think the previous headline affected you (curiosity, excitement, offer, promise, etc. etc (max 25 words)).

#buyers #free #headline #instant #minutes #write

Ross Dalangin 16 years ago

It's curiosity, you've got my attention. Thanks!
- Thanks
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Alan Petersen 16 years ago

Hey Rob,

Very nice. I've been learning a lot from you the last couple days. :-)

What made me open this thread was when I saw your name and the topic so I figured you were giving headline advice and so it was worth a read (it was).

I consider myself a bit skeptical when I see headlines about make this or that much but I still open them. So put me in the curiosity group.

The problem is that most of those headlines once you get into the copy is a bit weak. But still the headline got me to open it so it does work.

Your WSO was a case in point. Your headline got me to open it and I hadn't heard of you before. But then the copy sold me and I bough your WSO. That is where a lot of folks (myself included) sometimes fail.
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Scott Ames

16 years ago

Originally Posted by Rob Canyon

What did you think of my Headline?... Write a Headline of your own and then rate how you think the previous headline affected you (curiosity, excitement, offer, promise, etc. etc (max 25 words)).

My honest reaction. I was curious how one could write a headline in 5 minutes that would get instant buyers. I was expecting a free pdf or headline creator software that might be useful, but I was also expecting to be sold something later. It was good enough that I wanted to click.

Thanks
2 replies

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lakshaybehl

16 years ago

I'd like to say that headlines are like skirts, shorter the better!

Not my statement though, I have pretty long headlines sometimes... Split test, whatever works wins!

Thanks
4 replies

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Scott Ames

16 years ago

Originally Posted by lakshaybehl

I'd like to say that headlines are like skirts, shorter the better!

LOL.. that's pretty funny.

Thanks
1 reply

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thebestguru

16 years ago

SEX

Gotcha!

Yup, "FREE" is a good attention grabber. "SEX" too

I got your attention, didn't I?

Thanks
1 reply

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DavidPreston

16 years ago

Originally Posted by thebestguru

SEX
Gotcha!
Yup, "FREE" is a good attention grabber. "SEX" too

I got your attention, didn't I?

That's true! Yanik Silver told me once that the
two most powerful words in the english language
were:
SEX and
FREE

Your open rates would be through the roof if
you used them both together.

"FREE SEX" would sell like crazy!

The problem lies in the product delivery....

David

Thanks
4 replies

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Ross Dalangin

16 years ago

Originally Posted by DavidPreston

David

Free sex?

I agree, depends on the implementation. Oooops

Thanks
2 replies

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Alan Petersen 16 years ago

What about the prospect of attracting freebie seekers only when you have "free" in the headline?
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cylwac 16 years ago

Originally Posted by Ross Dalangin

Free sex?

I agree, depends on the implementation. Oooops

LOL, I'm not meaning to be sexist here but I would assume the words "FREE SEX" would attract more men then women, which could be a good thing.

I agree with the short title statement though....you have to grab your audience by the balls....

Victoria
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- John Rowe 16 years ago
  
  [DELETED]
  
  {{ DiscussionBoard.errors[28051].message }}
  
  Rob Canyon 16 years ago
  
  Canada wins Gold, USA the Silver and Japan ties England for the Bronze in this Olympic event with this Technique...
  
  How's that for a headline...
  
  Now, In Reply to all your posts...
  
  John, no wonder you like Victoria... Don't you live in Vancouver... P.S. I was born in Duncan...
  Adrianne, the headline has to capture your readers attention... I couldn't agree more
  Keith, I've seen some of your stuff and you're better than you think...
  Bruno, Check your sig file as your link is not working then PM me to check your headline for review...
  Steven, I'm now following you on Twitter and I like the way you think...
  Victoria, Seems your 'Grab People By the Balls' statement does what it says... awesome thought process...
  Alan, Great Niche Podcasting Sales Page, and I'm looking forward to an interview...
  Ross, I'm curious... actually where is 'Location: in my Home' or is the FBI after you... Just kidding...
  Lakshay, I love your Blood Curdling Headline... One of the best I've seen recently...
  Scott, Your 12 Traffic Secrets Report is Awesome... I mean Awesome...
  David, You are the Headline Master... I'm the Grasshopper... See you in Boston, you know where...
  and finally you Japanese, Deep Sea Fishing Mystery Sun Glasses Guy... You're not Elvis by any chance... R U
  
  Anyone got a favorite headline they'd like to share...
  
  Cheers,
  
  Rob
  
  Thanks
  
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privateye2500

16 years ago

Originally Posted by DavidPreston

David

EASY! Do you have a HAND?

(I'm sorry - I Couldn't resist!

Melanie

Thanks

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dv8

16 years ago

Originally Posted by DavidPreston

David

I think the problem with that subject line is that it would get flagged for spam.

Anyone have any insight on this? I always thought the word FREE was considered spam by the filters. And I'm sure sex would throw up some red flags.

Thanks
1 reply

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Rob Canyon 16 years ago

Yeah,

FREE will get caught when sending an email,

but FRE.E or FR.EE or F.REE usually gets through.

Are there any other banned words you've seen get through?

Cheers,

Rob

P.S. I've even seen 'deviate' get through as dv8 haven't you?
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- testaccount1234567 16 years ago
  
  Good job Rob.
  
  You hit lots of different triggers.
  
  Firstly the end result of "instant buyers" which is very appealing to a lot of people in this forum.
  
  Then with the "5 mins" you are hitting the trigger of it being quick and easy.
  
  Then finally the free is well free, it's not going to cost them anything and they are going to get the desired end result quickly and easily.
  
  Very good headline, well done.
  
  Tristan
  
  Thanks
  
  1 reply
  
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  Bob Monie 16 years ago
  
  I wouldnt think "FREE SEX" would attract to many people with their wallets open. Mostly just horny tight ass teenagers. Conversion would be very low.
  
  I always thought the words [Click Here] were the most responsive 2 words on the net. They inspire people to take action.
  
  People find it easier to follow instructions than find their own way. [Click Here] is an instruction to do just that.
  
  Bob
  
  Thanks
  
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BrianMcLeod 16 years ago

Originally Posted by DavidPreston

"FREE SEX" would sell like crazy!

The problem lies in the product delivery....

Vegas Vince can probably help with "fulfillment".

Of course, you can always "outsource" too.

Best,

Brian
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- macchiavelli 16 years ago
  
  Good headlines depend on the niche in my opinion.
  But some concepts just work in general, like the "how to" part.
  
  How to look sexy in 20 days, will attract more readers then, I looked good in 20 days
  
  Thanks
  
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DavidPreston 16 years ago

You're absolutely right about headline length.

The shorter the better. The headline is just
like an "ad" in and of itself. It's only function
is to get them to take the next step...period. ;-)

The next step is get them to take the next one
and so it continues until they BUY!

David

P.S. I wrote the headline for Rob and I.
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Steven Fullman

16 years ago

Originally Posted by lakshaybehl

I'd like to say that headlines are like skirts, shorter the better!

Not my statement though, I have pretty long headlines sometimes... Split test, whatever works wins!

...WRONG.

Long enough to be interesting.

Short enough to be exciting.

Sometimes I say it the other way round. Either way, it works...

Kind regards,
Steve

Thanks
2 replies

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bauger 16 years ago

I think anything with the word free will attract a lot of people especially the ones looking for a freebee. There are many things for free so a simple optin to get a fre thing is nothing for most frebe lookers.

Don't get me wrong I think the advice you giving is great and I implment some of it myself.

Bruno
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- Keith Boisvert 16 years ago
  
  I agree with the short title statement though....you have to grab your audience by the balls....
  
  Victoria
  
  Eloquently put.
  
  I have never been much for headlines in-so-far as writing them goes. I really need to pay more attention to writing them, and I appreciate the pointers.
  
  Writing has never been my strong suit, but it's on my list of things to improve. Little tidbits like this are not only good tips, but also a reminder for me to stop putting it off and learn!
  
  Thanks,
  
  ~Keith
  
  Thanks
  
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  Adrianne_ 16 years ago
  
  When a person has been networking for a few years, they can pretty much predict whats in the ad copy by the headline. Just go to your inbox to see what kind of junk is filtering thru.
  
  If the headline catches your attention but doesn't follow thru in the copy, then it was a waste of a good headline. The trick is to make the two match so you can get the sale.
  
  Thanks
  
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Lance K

16 years ago

Originally Posted by Steven Fullman

...WRONG.

Long enough to be interesting.

Short enough to be exciting.

Sometimes I say it the other way round. Either way, it works...

Kind regards,

Originally Posted by lakshaybehl

I'd like to say that headlines are like skirts, shorter the better!

Not my statement though, I have pretty long headlines sometimes... Split test, whatever works wins!

Steve

Regardless of length, the headline that draws people in and gets them to read the next sentence of your copy wins.

Thanks
1 reply

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Rob Canyon 16 years ago

Lance,

Love the way you think.

But isnt' an ad headline to a squeeze page or sales letter different?

Curious...
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- Alan Petersen 16 years ago
  
  I'm reading Joseph Sugarman's book and calls it setting up a slippery side.
  
  Every element must be so compelling that you find yourself falling down a slippery slide unable to stop until you reach the end
  
  The reader slides down from the headline to the sub-headline to the copy to the order button. :-)
  
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- Lance K 16 years ago
  
  Originally Posted by Rob Canyon
  
  Lance,
  
  Love the way you think.
  
  But isnt' an ad headline to a squeeze page or sales letter different?
  
  Curious...
  
  Sure. It can be. But most often, you'll need more copy than just the headline to get people to take your desired action.
  
  Thanks
  
  1 reply
  
  Signature
  
  "You can have everything in life you want if you will just help enough other people get what they want."
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  Rob Canyon 16 years ago
  
  Lance,
  
  Point taken.
  
  Anyone got a favorite word or two other than 'FREE Sex' discussed above, they'd like to share, that has sucked them in from a headline...
  
  And are there any words that would kill conversions in your country...
  
  What would they be...
  
  Thanks
  
  1 reply
  
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  Lance K 16 years ago
  
  Originally Posted by Rob Canyon
  
  Anyone got a favorite word or two other than 'FREE Sex' discussed above, they'd like to share, that has sucked them in from a headline...
  
  GUARANTEED
  
  Thanks
  
  Signature
  
  "You can have everything in life you want if you will just help enough other people get what they want."
  ~ Zig Ziglar
  
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lindajess 16 years ago

[quote=lakshaybehl;26886]I'd like to say that headlines are like skirts, shorter the better!

quote]
HA!!! I like that one! And so true!
- Thanks
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Lance K

16 years ago

Originally Posted by Scott Ames

My honest reaction. I was curious how one could write a headline in 5 minutes that would get instant buyers.

So if headlines get you "Instat Buyers", what the use in writing the rest of the ad?

I guess it will have to be one of those MEGA-headlines because to get "Instant Buyers" you'll have to have AT LEAST the offer in the headline.

Thanks
1 reply

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privateye2500

16 years ago

Originally Posted by Lance K

So if headlines get you "Instat Buyers", what the use in writing the rest of the ad?

I guess it will have to be one of those MEGA-headlines because to get "Instant Buyers" you'll have to have AT LEAST the offer in the headline.

Lance, I believe you are absolutely correct.

It is the follow-up; what you say/have AFTER the click that Counts!

This is a tremendous thread.

Melanie

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Tony Hetherington

16 years ago

I thought the headline was too long - 16 words is far too long for a headline more a sub headline or introduction. My version would be...
FREE! 5 Minute Headlines That Guarantee Instant Sales

Tony

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Rob Canyon

16 years ago

Words that get prospect curious enough to read a little further...

Click Here,
Free Sex (I don't use this, but it seems to get lots of traction above)
Guarantee,
Instant Sales,
Short Skirts (suggested by our friend in India, Lakshay)
Look Sexy,
Instant Buyers,
Frank Kern (this is a JoMo favorite)

any more?

Cheers,

Rob

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Lance K

16 years ago

Originally Posted by Rob Canyon

can't
using a specific dollar amount (or weight loss amount, etc.) with a specific time frame
illegal
ninja (<---personal favorite. I love all things ninja)
unauthorized
heart warming
underdog story

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Rob Canyon 16 years ago

Yep, the 16 word headline might be a little long but it got noticed... here...

It was more of a forum post headline anyways... Too long for an email and not enough meat for a sales letter.

Tony, I agree with you... If it was in a sales letter it should have been shorter but with a more of a this is what you're going to get sub-headline.

Can you believe some of Tellman's email headlines, the one yesterday just said 'up'

Any other suggestions on a headline that got you or that you got a big open, view or conversion rate on...

Cheers,

Rob
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- Rob Canyon 16 years ago
  
  Do you guys swipe other people's headlines, then
  re-work them for yourself... I do... Is that as bad as it sounds...
  
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  Rob Canyon 16 years ago
  
  Okay, Okay...
  
  All you sending me pm's to help you write headlines... keep em coming
  
  But, IMHO the main reason people have problems writing headlines is
  because they're trying to sell something to someone...
  
  A headline's only purpose is to get you to take the next action, like
  
  read the rest of the sales letter
  click on the next link,
  open the email,
  
  Am I wrong?
  
  Rob
  your headline writing helping ninja
  
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How to Write a Headline in 5 Minutes that Will Get You 'Instant Buyers'... for FREE

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