How do you "make money" with your list?

15 replies
Hi,

I am in the interesting situation of having no problem making a bit list of opt-in addresses on pretty much anything, however I don't quite yet understand how to fully monetize it.

I know "people" say the money is in the list, write good content and your users will buy from you, etc, etc.

However -- does anyone have any 'specific' examples? I.e., how to say 10%, 20% or 30% of those list subscribers to "purchase"?

I remember reading somewhere that "some" people can make say $1k from a list of 300-400 people. How? (To me I'd consider that an exceptionally tiny list, so wondering how that is done. For me, it might take a 10k list to make $1k from it, and that is spread over say several mailings as opposed to just one mailing, i.e., $100-$200/mailing, for writing/putting a lot together, so it's almost not worth the time to do that). If you have done this, or can recommend a good course about someone who knows what they are doing, I'd appreciate that.

Thanks!

John
#list #maximize
  • Profile picture of the author petelta
    If you are getting only $1k from a 10k list, you have a problem somewhere. You are either not gaining targeted viewers to the products you are selling or you are not delivering good enough content to keep them interested.

    Look at your complete sales funnel. Where are you getting the traffic? Are those sources where your ideal buyer would be? The freebie should compliment the product you want to sell later in the emails. Choose a market or product line that can be expanded, or ever green as they call it.

    You can't over promote through your list. It's a give and take situation.

    Travis
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    • Profile picture of the author BenoitT
      The best method to convert them as buyer is to consistenly e-mail them. If you send an e-mail every monday, wednesday and friday, do the same thing every week.

      For over-promoting, I can tell you very good marketers e-mail their list twice a day with 1 sweet content and 1 soft sell. Don't be shy to e-mail a lot because your income is going to grow if you give good value content.
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      • Profile picture of the author entry
        Product launch to them.

        In a 300 list you can make $30,000, if the launch is done right.


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  • Profile picture of the author forum89
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    • Profile picture of the author entry
      Originally Posted by forum89 View Post

      You can make $ 2000 from your 300 list if you send them regular email with good and interesting content.
      Has this been practiced by you?

      or you made up these figure?
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  • Profile picture of the author Daniel Harper
    I think a lot of this depends on who is on your list and how you got them to opt-in to begin with.

    Is there a particular niche you're working? Care to share what it is?
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  • Profile picture of the author Rod Cortez
    There are a ton of variables that goes into making money from a list. It all starts with how you obtained the traffic and how you're getting them to opt into your list. From there it's all about how you build a relationship with that list.

    Great, consistent content, mixed in with a relevant product mix, along with freebies, is a great way to make money from your list.

    Everyone does it a little differently. Some only send out e-mails. Some hold free webinars. Some give out free videos.

    But the basic formula is: provide VALUE + product mix + freebies + interactive = killer profits.

    I don't even launch a product these days unless I have at least a year's worth of content to send them out. You can even start off with one month's worth of content and just keep adding autoresponder e-mails as time goes on.

    RoD
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  • Profile picture of the author Jaysmyne
    I think making money from a list is complex just from studying this concept of IM right now I've been thinking that what I want to do is:

    1) Build a Good Website
    2) Get Traffic to It
    3) Offer a Free Item for Signing up to the List
    4) Email a Friendly Informational Email to the List
    5) For Every 3 Informational Emails Promote a product on the 4th or 5th email
    6) Continue to Work on Growing my Site and List

    At least thats it at the very basics.
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  • Profile picture of the author Jonathan Denney
    Here are a few pointers I thought up really fast...

    - Whatever you do, don't get them used to getting freebies so they don't complain and unsubscribe when you send out an offer. It doesn't mean you shouldn't give them free stuff, but make sure to make offers as well.

    - You want a list with buying power, so your content should be leading up to an offer.

    - You can makes lots of money even with a small list if they're used to buying from you.

    - Keep in mind that it's much easier to sell to the same group many times than to get more traffic because once a person has bought and they've seen you're not scamming, the trust factor is already in place and they're more likely to buy from you again.

    So on whatever offer you make, make sure to include a "back-end offer" on your thank you page because people are already in the buying mood and will have their guard down.

    25% conversion rates on thank you page up-sells are very common because of this and you can repeat the process multiply times and end up with a complex sales funnel.

    - Don't allow solo ad's to be your only way of monetizing your list, it'll hurt your reputation because this means your list doesn't buy what you offer.

    Doing that might close the door for many potential partnerships and you're burning your list.

    Some of those tips should help, good luck!
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    • Originally Posted by Jonathan Denney View Post

      - You want a list with buying power, so your content should be leading up to an offer.
      This is CRUCIAL!

      Dont just share random free content with your list... do it with a purpose, ideally leading towards a related offer. I've been doing this with great success for the last year.
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  • Hi Guys -- ok -- update.

    All of the traffic is 'opt-in', no hard sell, etc. Basically I tell them, if you sign up for this, then this is what you get.

    One of my lists that I am experimenting with at the moment is specifically in the 'increase your business' area. I literally tell people to sign up and they'll get more information on that. I've set up a few autoresponder messages which talk about different strategies people have used to get a boost in existing sales efforts. While it may not be new to experienced marketers here, I'd say it is new information to the people that I get signed up. This particular list is about 7k.

    Then, when I do a mailing, my results seem to be very marginal. So I am not exactly sure what I need to do to change that.

    John
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    • Profile picture of the author Will Perkins
      Originally Posted by InternetSuccess001 View Post

      Hi Guys -- ok -- update.

      All of the traffic is 'opt-in', no hard sell, etc. Basically I tell them, if you sign up for this, then this is what you get.

      One of my lists that I am experimenting with at the moment is specifically in the 'increase your business' area. I literally tell people to sign up and they'll get more information on that. I've set up a few autoresponder messages which talk about different strategies people have used to get a boost in existing sales efforts. While it may not be new to experienced marketers here, I'd say it is new information to the people that I get signed up. This particular list is about 7k.

      Then, when I do a mailing, my results seem to be very marginal. So I am not exactly sure what I need to do to change that.

      John
      A freebie list (what you have) converts at around 1/30.

      So basically said, you have a list of around 250 people who might actually buy your stuff. Normally those odds are a lot lower, but it just depends on the buyer.

      You want a buyers list, those convert incredibly well. Friend of mine has an 800 person buyers list, and he can mail them with a new product he has made and have $2,000.00 in his account in 24 hours.

      Why? Because it's a good list, and he only makes quality stuff. Whenever he promotes an affiliate offer, say hello $500.00 in 24 hours.

      The money really is in the list...
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  • Profile picture of the author dhanediesil
    John,

    Be strategic about it.

    What type of cash flow model are you using?

    What type of system do you have in place to generate leads for you?

    You can earn just as much, or more than the typically success story you read about.

    The money is in the list, but you gotta make sure you give the people a reason to buy from you and not someone else.

    If you have a list full of people interested in lets say, "blogging, you best believe that those same people are on other people list for blogging.

    So do your best to provide your list with "irresistible offers" that'll be impossible to pass up.

    You already have everything you need to be successful.

    You just have to believe in your skills and abilities.

    I'm currently building my first real list with a free book that I wrote.

    I'll be monetizing the list, and once I do, I'll share my experience on WF.

    So keep an eye out!
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  • Profile picture of the author ghepburn
    Hey Warriors,

    I have just started making my list. First of all I offered a free WSO on generating traffic in the WSO forum (single opt-in). I now have 50 subscribers and have two ad swaps lined up for the next two days.

    I am then thinking of purchasing a solo ad which will be sent out to 60,000+ highly responsive internet marketing subscribers. Am I going about building a list in the right way?

    Thanks in advance,
    Graham
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    • Profile picture of the author Tyson Faulkner
      One of the biggest things I've been learning lately is how important your view of your list is. By that I mean...instead of looking at it like, "Hey I have 7000 opt-ins" start to think of your list as actual people and not numbers "Hey there's 7000 people with real problems looking to me for help".

      Then, try to become their friend. Write like your best friend is on your list (which he should be!) Then your communication will be more friendly and you won't come across like a machine or marketer.

      Plus by keeping that viewpoint you won't send junky stuff to your list or offer things that really may not even help them.
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