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Is everything just a "marketing ploy" to you?

by Alexandre Valois
3 replies
Sorry for this rant, but I have to.

Whenever I put up a new offer, whether a limited WSO or capped membership site, I make sure to say so in the sales copy. I also make a point to mention that I'm dead serious about it, and that no bribes or blackmail are going to change my mind. Clear enough isn't it?

Then why is it that I always get a few people contacting me after it's sold out, begging to be let in, offering to buy for twice the price, etc. ?

What's with marketers? Are they so lost in their gimmicks and egotistical views that they've come to believe that everything they see or read is a marketing ploy?

/end rant.
#marketing ploy
  • Profile picture of the author BizBooks
    When you are dealing with people that understand "create scarcity to create demand", people do tend to see everything as marketing.

    how many "re-opening for 24 hours" and "100 more member slots open" emails have you seen? I have seen so many, I consider it all marketing from the get go.

    Using a dimesale to make the price go up until its no longer reasonable for most seems like a better idea- because if someone really really wants in, they can still get in- while most people realize that the membership is effectively capped at X due to almost no one being willing to pay an irrationally high price.
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  • Profile picture of the author Mark Brock
    Originally Posted by Alexandre Valois View Post

    Sorry for this rant, but I have to.

    Whenever I put up a new offer, whether a limited WSO or capped membership site, I make sure to say so in the sales copy. I also make a point to mention that I'm dead serious about it, and that no bribes or blackmail are going to change my mind. Clear enough isn't it?

    Then why is it that I always get a few people contacting me after it's sold out, begging to be let in, offering to buy for twice the price, etc. ?

    What's with marketers? Are they so lost in their gimmicks and egotistical that they've come to believe that everything they see or read is a marketing ploy?
    I totally get where you're coming from Alexandre.

    For the marketers that genuinely mean everything they say in their sales copy it makes you wonder sometimes?!

    I think it is simply to do with the fact that people are now so in tune with the BS of certain sales copy (eg. "The price will rise to $xx soon!" - but it never does) that they might not realise when someone is being genuine and serious with all that they have written.

    I suppose it's just a state of mind that has been created as it is "normal" to assume the copy doesn't mean what it actually says.

    Mark
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    AWOL

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  • Profile picture of the author TeamGlobal
    Originally Posted by Alexandre Valois View Post

    Then why is it that I always get a few people contacting me after it's sold out, begging to be let in, offering to buy for twice the price, etc. ?
    I'd have to agree with Mark when he said, "that they might not realise when someone is being genuine and serious with all that they have written."

    I'm sure that there are buyers who think that deadlines and limitations are simply marketing ploys. They may feel that since they don't believe that it is a genuine rule to begin with that it is made to be broken.

    Then you have the group I like to call the "negotiators". For some reason I think these folks would get a kick out getting you to break your own rules "just for them" even if they had to pay more.

    All The Best,



    Tony
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