2% to 4% Conversion Rate Mystery

15 replies
Can any of you experienced IM people clear this up....I see marketers talk about conversion rates in the 2-4% range. Does that number hold if you are driving targeted visitors to a squeeze page and then to your sales page or only if driven right to the sales page?
#conversion #mystery #rate
  • Profile picture of the author matt5409
    conversion rates always fluctuate and there simply is no standard. you would have a hard time working out an average just for your own website. a lot of people claim that 3% is average but I've seen some people claim theirs is 12% and others below 1%.

    you can't call it, all you can do is experiment with your sales copy and landing page layout to find what works for you.
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  • a 2% to 4% is already a VERY good conversion rate if you're sending traffic directly to the sales page.
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  • Profile picture of the author CraigRC
    According to Clickbank themselves, the overall raw conversion rate across their entire network is less than half a percent.

    Does this mean anything at all?

    Nope.

    Traffic type, niche, price, funnel, and a dozen other factors add up to make the conversation pointless.

    All that matters is one thing: Is YOUR conversions rate high enough to provide a profit on whatever your costs are.

    After that point it's all about split-testing and sharpening your copy & presentation.
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  • Profile picture of the author Jouvan Johnson
    oh gosh I think I'm more confused than I was to start with :-s
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  • Profile picture of the author tpw
    Your sales conversion rates will be unique, just like everyone else's. LOL
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  • Profile picture of the author Matt Bard
    Average cold conversion rates for a squeeze page are between 20% and 40% depending on your offer and how well it is matched to the target.

    The industry average cold conversion rate for a sales page is 2%.

    If you are capturing your visitors through the squeeze page first, building a list, then sending them to a sales page, they are now warm and the conversion rates on the sales page should (see below) go up.

    Your list should respond better to the sales page and have a higher CR, however, if you over promise on the email message and they feel the product could not live up to your promise, the rates drop below the cold 2%.

    Hope that helped a little.
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  • Profile picture of the author talfighel
    A 2%-4% conversion rate is pretty good in my view for a sales page.

    But.....

    If you get a 2%-4% conversion on a squeeze page where people can only subscribe and that is the only option there, THAT'S BAD.

    Your opt in squeeze page should be about a conversion rate of 30%-50%.
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  • Profile picture of the author RussRuffino
    You can't really go by a product's overall conversion rate, is what people are saying, because the conversion depends a lot on the quality of traffic.

    For example, one week I might be holding steady at 2% because some really good affiliates are doing a great job pre-selling to their people. They're getting them to opt-in to their lists, they're building a solid foundation and by the time the person gets to my website, they're ready to buy.

    The next week, though, some guy could send me 8,000 hits from a horrible traffic source like Adf.ly, and not make one sale. It doesn't mean that my site is bad, it just means that the traffic sucked.

    Generally, you want traffic that:
    • Has the problem that your product solves (i.e. if you're promoting a "panic attacks" product, you want people who ACTUALLY have panic attacks
    • Is in "buying" mode - meaning they are online looking for a solution at that moment
    • Is already convinced that your product is quality, not a scam, and REALLY works
    Traffic that meets all three of those should convert VERY highly. So, the moral of the story is that if you are an affiliate, THAT is the kind of traffic you want to send to an offer.

    Russ
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    • Profile picture of the author Edwards WOrld
      It will just depend on your traffic an offer.

      -EA
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  • Profile picture of the author Faithblaster
    Yeah, really depends on the source of traffic. I heard from many sources that nowadays you can expect conversions under 1% on paid traffic, if you promote typical clickbank produkt. But... from search traffic I will expect say 1- 1,5% for good keywords. On the other site, on fb ads you can expect about 0,5% and lower. Fb traffic is not good for clickbank products. But if you have really great targeting, your results will be better... all about testing.
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    • Profile picture of the author Dave Rodman
      Banned
      You can't depend on other people's data so I wouldn't bother asking what the averages are. The only thing that matters is that you are measuring and attempting to improve your own.

      Nobody will be able to give you a number that you can use as a bogey. If I wanted to, I could have conversion rates of 15%. All I'd need to do is turn off profitable campaigns that are only in the 1.5% range. I could trim my affiliates down to only the ones that send me the most qualified traffic.

      So someone else just throwing out a number will do you no good.

      It reminds me after I had my first child, a couple of friends told me their babies were already sleeping through the night. I was kinda bummed because our son was about 5 months old and still waking up to nurse.

      I ended up asking one of the guys if his daughter was sleeping through the night yet, he responded "Yep, she goes to sleep at 7 and doesn't wake up till 7.". Kind of amazed, I said "Wow, I can't believe she goes that long without eating." and he replied "Oh, she wakes up twice to nurse but then goes right back to sleep". Haha.

      Another guy said that his baby was sleeping through the night. When I pressed him further he said she slept from 12-5am without waking and that was technically "Sleeping through the night".

      So all 3 of us had different definitions of what "sleeping through the night" was.
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  • Profile picture of the author Jonathan Mizel
    Instead of focusing on conversion rate, focus on visitor value or EPC (earnings per click). That way you can quickly compare the revenue with your traffic cost for that particular source. Be aware your numbers will vary widely, and you can make money at everything from.01% to 10%.

    For example, if your average cost for CPV traffic is $0.05/visitor, you should be most concerned with how much that visitor brings in, which would ideally be more than $0.05. And if your average cost for Google traffic is $2.00/visitor, you should only continue buying that traffic if you can make more than $2.

    Always focus on dollars in vs. dollars out by traffic source and you'll know where your biggest opportunities lie.

    Jonathan
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    • Profile picture of the author oneplusone
      Originally Posted by Jonathan Mizel View Post

      Instead of focusing on conversion rate, focus on visitor value orEPC (earnings per chick).
      Jonathan
      LOL ... I'm sure it was just a typo
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      'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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  • Profile picture of the author Michael Lee
    There's a little-less known measure of conversion that is worth noting, and that is the value per visitor (learned this from Alex Mandossian).

    So let's say you get a 1% conversion rate out of a $97 product. So that would be $97 (1 sale X $97) for every 100 visits, making it $0.97 value per visitor.

    Compare that to a product converting at 4% but sells only for $20. That would be 4 sales out of 100 visitors. So that would be $80 for every 100 visits, making it $0.80 value per visitor.

    If you think about it, a $97 product with a 1% conversion rate beats a $20 product with a 4% conversion rate.
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  • Profile picture of the author ValentinJed
    Whatever your conversion rate is. Just try to make it higher!
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