2% to 4% Conversion Rate Mystery

by cborgrx

Posted: 13 years ago 15 replies

INTERNET MARKETING

Can any of you experienced IM people clear this up....I see marketers talk about conversion rates in the 2-4% range. Does that number hold if you are driving targeted visitors to a squeeze page and then to your sales page or only if driven right to the sales page?

#conversion #mystery #rate

matt5409 13 years ago

conversion rates always fluctuate and there simply is no standard. you would have a hard time working out an average just for your own website. a lot of people claim that 3% is average but I've seen some people claim theirs is 12% and others below 1%.

you can't call it, all you can do is experiment with your sales copy and landing page layout to find what works for you.
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Anonymous Affiliate 13 years ago

a 2% to 4% is already a VERY good conversion rate if you're sending traffic directly to the sales page.
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CraigRC 13 years ago

According to Clickbank themselves, the overall raw conversion rate across their entire network is less than half a percent.

Does this mean anything at all?

Nope.

Traffic type, niche, price, funnel, and a dozen other factors add up to make the conversation pointless.

All that matters is one thing: Is YOUR conversions rate high enough to provide a profit on whatever your costs are.

After that point it's all about split-testing and sharpening your copy & presentation.
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Jouvan Johnson 13 years ago

oh gosh I think I'm more confused than I was to start with :-s
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tpw 13 years ago

Your sales conversion rates will be unique, just like everyone else's. LOL
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Matt Bard 13 years ago

Average cold conversion rates for a squeeze page are between 20% and 40% depending on your offer and how well it is matched to the target.

The industry average cold conversion rate for a sales page is 2%.

If you are capturing your visitors through the squeeze page first, building a list, then sending them to a sales page, they are now warm and the conversion rates on the sales page should (see below) go up.

Your list should respond better to the sales page and have a higher CR, however, if you over promise on the email message and they feel the product could not live up to your promise, the rates drop below the cold 2%.

Hope that helped a little.
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talfighel 13 years ago

A 2%-4% conversion rate is pretty good in my view for a sales page.

But.....

If you get a 2%-4% conversion on a squeeze page where people can only subscribe and that is the only option there, THAT'S BAD.

Your opt in squeeze page should be about a conversion rate of 30%-50%.
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RussRuffino 13 years ago
You can't really go by a product's overall conversion rate, is what people are saying, because the conversion depends a lot on the quality of traffic.

For example, one week I might be holding steady at 2% because some really good affiliates are doing a great job pre-selling to their people. They're getting them to opt-in to their lists, they're building a solid foundation and by the time the person gets to my website, they're ready to buy.

The next week, though, some guy could send me 8,000 hits from a horrible traffic source like Adf.ly, and not make one sale. It doesn't mean that my site is bad, it just means that the traffic sucked.

Generally, you want traffic that:
- Has the problem that your product solves (i.e. if you're promoting a "panic attacks" product, you want people who ACTUALLY have panic attacks
- Is in "buying" mode - meaning they are online looking for a solution at that moment
- Is already convinced that your product is quality, not a scam, and REALLY works
Traffic that meets all three of those should convert VERY highly. So, the moral of the story is that if you are an affiliate, THAT is the kind of traffic you want to send to an offer.

Russ
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- Edwards WOrld 13 years ago
  
  It will just depend on your traffic an offer.
  
  -EA
  
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Faithblaster 13 years ago

Yeah, really depends on the source of traffic. I heard from many sources that nowadays you can expect conversions under 1% on paid traffic, if you promote typical clickbank produkt. But... from search traffic I will expect say 1- 1,5% for good keywords. On the other site, on fb ads you can expect about 0,5% and lower. Fb traffic is not good for clickbank products. But if you have really great targeting, your results will be better... all about testing.
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- Dave Rodman Banned 13 years ago
  
  You can't depend on other people's data so I wouldn't bother asking what the averages are. The only thing that matters is that you are measuring and attempting to improve your own.
  
  Nobody will be able to give you a number that you can use as a bogey. If I wanted to, I could have conversion rates of 15%. All I'd need to do is turn off profitable campaigns that are only in the 1.5% range. I could trim my affiliates down to only the ones that send me the most qualified traffic.
  
  So someone else just throwing out a number will do you no good.
  
  It reminds me after I had my first child, a couple of friends told me their babies were already sleeping through the night. I was kinda bummed because our son was about 5 months old and still waking up to nurse.
  
  I ended up asking one of the guys if his daughter was sleeping through the night yet, he responded "Yep, she goes to sleep at 7 and doesn't wake up till 7.". Kind of amazed, I said "Wow, I can't believe she goes that long without eating." and he replied "Oh, she wakes up twice to nurse but then goes right back to sleep". Haha.
  
  Another guy said that his baby was sleeping through the night. When I pressed him further he said she slept from 12-5am without waking and that was technically "Sleeping through the night".
  
  So all 3 of us had different definitions of what "sleeping through the night" was.
  
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Jonathan Mizel 13 years ago

Instead of focusing on conversion rate, focus on visitor value or EPC (earnings per click). That way you can quickly compare the revenue with your traffic cost for that particular source. Be aware your numbers will vary widely, and you can make money at everything from.01% to 10%.

For example, if your average cost for CPV traffic is $0.05/visitor, you should be most concerned with how much that visitor brings in, which would ideally be more than $0.05. And if your average cost for Google traffic is $2.00/visitor, you should only continue buying that traffic if you can make more than $2.

Always focus on dollars in vs. dollars out by traffic source and you'll know where your biggest opportunities lie.

Jonathan
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- oneplusone 13 years ago
  
  Originally Posted by Jonathan Mizel
  
  Instead of focusing on conversion rate, focus on visitor value orEPC (earnings per chick).
  Jonathan
  
  LOL ... I'm sure it was just a typo
  
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Michael Lee 13 years ago

There's a little-less known measure of conversion that is worth noting, and that is the value per visitor (learned this from Alex Mandossian).

So let's say you get a 1% conversion rate out of a $97 product. So that would be $97 (1 sale X $97) for every 100 visits, making it $0.97 value per visitor.

Compare that to a product converting at 4% but sells only for $20. That would be 4 sales out of 100 visitors. So that would be $80 for every 100 visits, making it $0.80 value per visitor.

If you think about it, a $97 product with a 1% conversion rate beats a $20 product with a 4% conversion rate.
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ValentinJed 13 years ago

Whatever your conversion rate is. Just try to make it higher!
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