The missing link
In the last 2 months I've started paying attention to the IMers. A trend is starting to emerge.
Most of them tell you about all the money they made. Then the implication is the buyer too could make all this money too if they just buy the product.
The missing link is the connection between earnings being produced by using the product.
Yes, IMer made big money selling product XYZ, however, they did not make big money using product XYZ... Get it?
What I'd like to see, for example with shoe money system, is a buyer from a year ago that made significant earnings.... A testimonial of sorts.
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