Who's emails do you ALWAYS open???

15 years ago

"Michael Cheney does Brittany Spears impersonation.."

This one was really funny!

http://www.michaelcheney.com/brittany/

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Dan Ambrose

15 years ago

Yeah it was...

I dont know where the HECK he gets his ideas from!

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2 replies

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SpicyRobby

15 years ago

One thing though - we like these subject lines because we're marketers ourselves and can get good ideas as to how create catchy subject phrases.

But what about folks to whom we're sending the mails?

When I try to put myself in the others boots, I'd rather say I'd open mails that clearly state what it's all about.

Jim Cockrum's newsletters, for example, say what they are about and even his broadcasts aren't so provocatively announced.

All these landings on the Moon and other things start looking a bit.. I don't know. I personally think it's got too far and soon everyone is coming back to the 'normal' subject lines.

Thanks
1 reply

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Dan Ambrose

15 years ago

Originally Posted by SpicyRobby

One thing though - we like these subject lines because we're marketers ourselves and can get good ideas as to how create catchy subject phrases.

But what about folks to whom we're sending the mails?

When I try to put myself in the others boots, I'd rather say I'd open mails that clearly state what it's all about.

Jim Cockrum's newsletters, for example, say what they are about and even his broadcasts aren't so provocatively announced.

All these landings on the Moon and other things start looking a bit.. I don't know. I personally think it's got too far and soon everyone is coming back to the 'normal' subject lines.

Good points made there SP.

the only problem you can find with putting in th esubject line exactly what your selling is

1) You almost don't have a chance to SELL the product before the call to action.

It's difficult to put myself in newbie shoes because Ive been in the IM game for quite a few years now.. but from memory, (as a "newbie") as soon as I thought that an email was simply selling me something... I deleted it.

However if an email intrigued me, I opened it.. if the "story" caught my attention, I read it and if the call to action was persuasive enough... I clicked the link.

--but maybe I was an different to most back then?

2) If your subject line said "buy product xyz for $xx OFFER!" it's more likely to get picked up by the spam filters.

Thanks
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Keegahn 15 years ago

I open the emails sent by three people for three different reasons...

Rich Schefren - quality content and genuine promotions.

Jason Moffatt - quality content, quality entertainment and genuine promotions.

Mike Filsaime - updates and info on new marketing-related products being released.

I don't really pay attention to the subject lines... I see their name and I open them knowing ahead of time what I'll take from it. Creatures of habbit, both good and bad.
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- 1 reply
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- NewLifeDavid 15 years ago
  
  I have been on so many mailing lists that in the end saturation point is reached and very few of the emails are actually read - there simply isn't enough time in the day.
  
  I didn't realise it until reading this post that the emails I read consistently are regular newsletters that use the same title EVERY TIME! I read them because the subject interests me and i know i am not going to be subjected to yet more links to click and things to sign up for and buy.
  
  If there is a clever headline - I skip it.
  
  If it just says 'Agora Financial' or 'Renewable Energy News' then I read it.
  
  Perhaps then, the key is to find a dedicated readership of a regular newsletter and NOT email and link bombardment.
  
  ....then again, perhaps I am unusual in this approach
  
  Thanks
  
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SpicyRobby

15 years ago

Originally Posted by mm365

You almost don't have a chance to SELL the product before the call to action.

It's difficult to put myself in newbie shoes because Ive been in the IM game for quite a few years now.. but from memory, (as a "newbie") as soon as I thought that an email was simply selling me something... I deleted it.

However if an email intrigued me, I opened it.. if the "story" caught my attention, I read it and if the call to action was persuasive enough... I clicked the link.

--but maybe I was an different to most back then?

Yes, sure you're right, but what I meant was these over-intriguing e-mail subjects without any relevance to the subject.

You know, if the message is about a new IM product, but the subject line says: ' name, I got chickenpox yesterday!' - it's just to cause curiosity and make them to open the e-mail; this is what I meant...

If the subject line says: 'name, new way of building your mailing list!' - it's to more to the pont and still is a call to action..

But of course, tastes differ!

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Gene Pimentel 15 years ago

Originally Posted by mm365

I dont know where the HECK he gets his ideas from!

Well, he admitted he used to do some heavy duty drugs... LOL
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Devan Koshal

15 years ago

frank kern... entertaining videos and pretty good information.

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Ngmedia805

Banned 15 years ago

[DELETED]

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ShayB 15 years ago

I always open my Mom's emails. :rolleyes:

I always open John Yeo's emails, too. He always has good stuff to say!
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- Jenni Mac 15 years ago
  
  Originally Posted by Shay60654
  
  I always open my Mom's emails. :rolleyes:
  
  I always open John Yeo's emails, too. He always has good stuff to say!
  
  Shay your mum knows how to send email? Mine doesn't even know what a browser is!
  
  Who's email? Rich Schefren & Willie Crawford's - follow the money!
  
  Thanks
  
  1 reply
  
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  ShayB 15 years ago
  
  Originally Posted by Jenni Mac
  
  Shay your mum knows how to send email? Mine doesn't even know what a browser is!
  
  Who's email? Rich Schefren & Willie Crawford's - follow the money!
  
  My mom does a great job online. She shops online, surfs the 'Net, etc.
  
  Thanks
  
  Signature
  
  "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
  
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Peter Helps

15 years ago

my own lol....

On a serious side of things, Rich Schefren, Eban Pagan, and Frank Kern.

Peter

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SpicyRobby

15 years ago

Btw - a few minutes ago I received mail from Michael Cheney again, and the subject line was simply beautiful:

(subject intentionally left blank)

I'd never thought about it!:-)

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SparkyT

15 years ago

Only personal emails.

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John Willer

15 years ago

personal emails are the only sure ones anymore

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1 reply

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summer07 15 years ago

It changes depending on my "focus of the moment" and which projects I'm working on.

I'll open everything from marketer if I've just bought the product and I'm trying out the business plan. But if all I get is more sales pitches, I stop opening them.

The marketers that send email everyday get opened less than the ones that send less frequently.

Nobody's emails get opened 100% all the time, every time. Some days I don't open any at all, if I really need to focus a project (work or personal).

Audre
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nicholasb

15 years ago

Daegan Smith, Jonathan Budd, Soren Johansen, brian tracey, katie freiling, lee mcintyre

sometimes I get an ad, but the valuable content out weighs the ads by alot,

I have learned so many valuable lessons just from the lists I'm on

if I only get ads I unsubscribe,, I give everyone one a fair chance out of 10 emails I count the ads, if there are only 3 I will keep opening

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karma 15 years ago

Generally i only open personal emails cos i get alot of spam.

Other than that, Steven Wagenheims emails are always a good read.
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Steven Carl Kelly

15 years ago

My brother's.

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Steve Mount

15 years ago

I always read emails from Steve Mount. I really find those emails to be full of great info! Nothing but value comes out of his mouth... it's like he's God.

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John Taylor

15 years ago

I used to read my own to look for spelling and
grammar mistakes. But Elmer Hurlston reads
them for me now.

Paul Myers, Allen Says, Bryan Kumar, to name
but a few... always get opened.

John

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Richard Martin

15 years ago

95% personal emails.

I will also read what Travis/BumMarketing sends over as his emails are an informative, entertaining read.

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SandyHall

15 years ago

Hey There Everybody,

I open quite a few because I like to get copywriting ideas.
But the few I open for their content are:
John Reese
Jim Cockrum
Dave Guindon
Jim Edwards
Frank Kern
Marlon Sanders
Ewen Chia...

There are some more, but my brain's not working right now

.

Sandy

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Derek Pankaew

15 years ago

Gary Bencivenga. Every time.

He only sends an email once every two months or so, but the marketing bullets from the world's greatest copywriter are not to be missed.

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Brad Spencer

15 years ago

Originally Posted by mm365

Hey,

Personally I LOVE the Michael Cheney emails.. they always get an open rate of 100% from me.

Very thought prevoking subject lines, and someone I would happily pay big bucks to learn from.

I find that just by subscribing to Michael Cheney I can learn a heck of a lot from his approach to email marketing.

Here are some of his past subject lines (each new line is a subject line)...

story of how i landed on the moon
Get one of these $97 products for free...‏
Father Christmas doesn't exist..‏
what does $20 million actually look like? (Jeff Johnson bonus)‏
now what?‏
Michael Cheney does Brittany Spears impersonation..
easily offended‏
they kicked me out of the supermarket‏
my wife's car crash, arctic weather and a sick dog‏
you only get one shot‏
you don't usually hear me swear but..‏
sorry Daniel it's broken
i feel like James Bond
one simple word changed his life‏
your Guru Time Machine is ready..‏
zoinks, wowsers and gadzooks
things are getting ugly..‏

So would you open them?

What other marketers's emails do you ALWAYS open?

Who do you learn from?

I always open Sean Mize's emails. They are brief, never underdeliver, and are easy to "get out of them what I need to"

I also open the emails from my JV partners b/c I want to be accessible.

I have a very high rate of reading and replying to my list...so I almost always (only when I miss them or they go to junk) reply within a few hours to a request.

It's a good branding method I find!

Cheers,

Brad Spencer

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Hesaidblissfully 15 years ago

Chris Rempel and Eben Pagan. Those are pretty much the only ones I open consistently.
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Mike Adams

15 years ago

Anything from Brad Fallon or Stompernet

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