If the usual article directory, squidoo, hubpages, etc. ways of getting backlinks are not very effective anymore what is a mom and pop business website to do?
In a finite world of only so many web sites at the top of the rankings for a given category or niche what are all the other web sites to do to get high ranking?
If backlinks are becoming harder to get (at least in the usually accepted internet marketing ways) what are business websites to do?
They can't really compete on content alone. I mean yeah, hairdressers (for example) could focus on adding good content to their sites but how much good content do you think a hairdresser could add to their sites? And given the fact that there many hairdressers in a given city how can they compete for the top ten spots in Google in such a way that other hairdressers are not going to do the same thing?
In other words if everyone focuses on good content (not a bad thing for search engine users mind you), most web sites won't ever make it. There are only 10 spots at the top of each niche in the search results. Anything less than being in the top 10 is near worthless in my opinion.
Just thinking out loud in case anyone wants to discuss the overall picture to all this.