EU Tough on cookies: new law May 25th

3 replies
On May 25th, a new law goes into effect in the European Union regarding cookies and tracking users on websites. I don't know (haven't looked into it yet) if this also affects sites outside the EU, but inside this could have serious effects for advertisers. See here:

New Law Requires Sites To Have 'Explicit Consent' Before Tracking

And whether this can really be enforced in a practical way is unclear, too.


- Nightowl
#25th #consent #cookies #law #tough #tracking
  • Profile picture of the author Rob Howard
    Originally Posted by Nightowl View Post


    And whether this can really be enforced in a practical way is unclear, too.
    l
    It won't be. Can you imagine trying to enforce this law among the billions of sites that track? On top of the fact that in other countries it's not illegal - so this means that they would try to force businesses, say in the US, to try to make them comply with EU laws. I'm not sure how that would even happen.

    Rob
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    • Profile picture of the author Thomas
      Originally Posted by ccmusicman View Post

      It won't be. Can you imagine trying to enforce this law among the billions of sites that track? On top of the fact that in other countries it's not illegal - so this means that they would try force businesses, say in the US, to try to make them comply with EU laws. I'm not sure how that would even happen.
      US companies like Clickbank collect VAT (a European tax) on sales to consumers in the EU.
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  • Profile picture of the author Traffic Eagle
    The EU is consistently coming up with unworkable and idiotic legislation like this. It's time Britain got out of this shambles.
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