I've been seeing a lot of people promoting as an affiliate with the WORST tactics and then people buy and get annoyed that the affiliate is promoting a trash product. Here's what I've seen happening:
These marketers are flat out telling you they are only promoting the products to get a reciprocal promotion from a good friend. They're admitting they haven't even seen the products but they're friends with the other marketer and were promised a JV mailing.
Yet you buy...knowing it's a back scratching situation.
The "I Glanced" Review
This marketer tells you specifically that he heard about a product the night before it went live, he scrolled quickly down the sales page and it "looked good" and so he decided to promote. He never lies and says he used it, implemented it, heck he doesn't even KNOW the original marketer - he's just thinking it sounds like the shizzle.
And yet you buy...and later complain that this marketer promotes trash.
Who Should You Buy From?
I have the utmost respect for affiliates who at LEAST read through or watch the product in its entirety. This is the bare MINIMUM you should be listening to.
The best bet is the marketer who uses it, shows you his progress or results, and then makes a REAL recommendation on whether or not you should use it.
Even Messy Situations Sometimes Turn Out Worthy
You know how we've always been taught to add at least 1 negative thing into your review? So the affiliate will write, "I have a BIG complaint about this product - I want MORE!" (sigh).
Well sometimes a product isn't PERFECT. There are obstacles. There are things that don't work right. But OVERALL....the investment is a good one.
If someone is honest with me that something truly sucked or annoyed them, but in the end it worked!? I'm a buyer - and grateful to that affiliate for showing me the things I might run into ahead of time.
This isn't a lesson just for buyers - it's a lesson for affiliates, too. I have never seen a decrease in sales as an affiliate from being blunt and honest. In fact, just the opposite - with a very low refund rate.