Fake Testimonials - How can we stop them?
a. A ranking or rating system for testimonial providers similar to ebay, Amazon
b. Ensuring testimonial provider actually bought the product by linkages with ClickBank, PayPal, etc
c. Arms length transactions - how many times did testimonial provider provide testimonials for product creators products. How many were positive, how many negative
d. Testimonials that are not just commentaries but rate the product / service on a scale and provide both pros and cons
e. Telephone verification and SSN (kept private) for testimonial provider
All of this would lead to a seal provided to a testimonial like a Verisign or trusted Merchant seal with each testimonial.
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SEOShootout tracking the fast moving world of SEO
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SEOShootout tracking the fast moving world of SEO
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