Best Autoresponder for Split Test + Importability?

by Dan Axelrod

Posted: 13 years ago 16 replies

INTERNET MARKETING

Hey Guys,

Could really use some help picking an email autoresponder. For what I'm doing, I need an email marketing service that will

1) Let me split test at least subject line & body

2) Let me add a few contacts at a time without them having to reconfirm. I'm fine with having an account rep looking over a large list for the initial import, but once that's in, I'd like to be able to add opt-ins we get from sales force directly into the contact list without a confirmation message being sent out.

Note: So far, Aweber has proven to be good for split testing, but not lenient on contact adding, and iContact presently only lets you split test for a $300+ fee, making it not cost effective for what we're doing. Mailchimp is out because it doesn't let you split test the body.

Any ideas? Thanks!

--Dan

#autoresponder #importability #split

Sandra Martinez

13 years ago

Have you considered self hosted?

you can import with no issues, I´m not sure about the split testing.

and you will have to be carefully with blacklisting, and hosting overload.

but you might be able to deal with it if you already have a dedicated server for example.

Thanks
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Dan Axelrod

13 years ago

Thanks Sandra,

If we could self-host a split-testing email marketing service with 97%+ deliverability and easy importability, we'd probably be selling that right now :-). So no, we need something already put together.

Thanks
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Sandra Martinez

13 years ago

Infusion soft seems to have everything you need. It is pricey though.

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Shaun OReilly

13 years ago

Originally Posted by Sandra Martinez

Infusion soft seems to have everything you need. It is pricey though.

Despite the price, Infusionsoft does not come with
in-built split-testing facilities.

You can however use some software created by
independent developers that will allow you to
split-test within Infusionsoft.

Dedicated to mutual success,

Shaun

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Sandra Martinez

13 years ago

Originally Posted by Shaun OReilly

hum... thanks for the info!

they say they can...

Split Testing In Infusionsoft | Infusionsoft Help Center

or not? Maybe I´m wrong

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Shaun OReilly

13 years ago

Originally Posted by Sandra Martinez

hum... thanks for the info!

they say they can...

Split Testing In Infusionsoft | Infusionsoft Help Center

or not? Maybe I´m wrong

Jordan Hatch (the guy in the presentation) even admits
within the first minute of the video that split-testing is
not built into Infusionsoft right out of the box.

What he's describing is a workaround using Action Sets
to do split-testing. It's a hack and requires additional
set-up.

Split-testing is not built-in to the Infusionsoft interface
like it is with say AWeber - where it's push-button
simple.

You can also use custom fields within Infusionsoft to
create 'a' and 'b' list segments too - similar to the
method I mentioned for iContact.

However, it's better to use a solution that has a built-in
split-testing capability rather than having to mess around
using various hacks, etc.

(That's one reason why iContact charge extra for the
additional easy split-testing capabilities).

Dedicated to mutual success,

Shaun

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Sandra Martinez

13 years ago

Originally Posted by Shaun OReilly

Jordan Hatch (the guy in the presentation) even admits
within the first minute of the video that split-testing is
not built into Infusionsoft right out of the box.

What he's describing is a workaround using Action Sets
to do split-testing. It's a hack and requires additional
set-up.

Split-testing is not built-in to the Infusionsoft interface
like it is with say AWeber - where it's push-button
simple.

You can also use custom fields within Infusionsoft to
create a and b list segments too - similar to the method
I mentioned for iContact.

Dedicated to mutual success,

Shaun

Yes, I know. I saw the video before posting the reply

but you included the need to be built in, the original need was to find a solution

go back up to the OP, it is just a a lil bit up, right there!

it says:

1) Let me split test at least subject line & body

see? no contradiction. Nor for you or for me. Isn´t it great?

But, if Icontact does it for much less, sounds like a plan.

It is the one I like the most actually.

Leaving in Oneness,
Sandra

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Shaun OReilly

13 years ago

You're right - using hacks solves Dan's initial request.

If he wants to go with Infusionsoft, I think that they've
recently re-introduced their set-up fee that is now
$1,500 per new account.

Personally, I'm a testing fanatic and I want to make sure
that the software I use makes split-testing as easy as
possible - without the need for unnecessary and time-
consuming hacks and workarounds.

Dedicated to mutual success,

Shaun

Thanks
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Sandra Martinez

13 years ago

Originally Posted by Shaun OReilly

hehe you keep fighting with me, how funny!

I bet you are from the group that needs to win

i´m not an infusion soft advocate, nor I need to win. You win, congrats!

going back to pure information...

Funny the price you mention, i checked on them 2 months ago and it was $199 a month. I am writing a report about autoresponders right now, will probably just drop the section altogether if it is $1500

so, what is the easy solution then that you prefer? wasn´t icontact solution a workaround too? :confused:

saved that info btw, pretty good.

Sandra

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Shaun OReilly

13 years ago

Originally Posted by Sandra Martinez

hehe you keep fighting with me, how funny!

I bet you are from the group that needs to win

Sandra

The pricing of Infusionsoft was altered again to
include a $1,500 set-up fee in addition to the
$199+ monthly fee.

Pricing & Sign up | Infusionsoft (no affil.)

The set-up fee now appears on the order forms.

I've used Infusionsoft in my own business a while
back and found it had pros and cons - like all solutions.

Yes - I presented a hack for Dan so that he wouldn't
necessarily need to pay the additional $300 for the
split-testing functionality in iContact (another one
of his criteria).

A solution I prefer is ActiveCampaign's Email Marketer
software:

Email Marketing Software | Email Marketing | Email Campaign Software (no affil.)

It can be hosted on their server or you can self-host
it (where it allows external SMTP servers to be used).

The split-testing capabilities are particularly strong. For
example, it allows a split-test to be sent to say 10% of
your list - and then it will send the winning version to
the remaining 90% - automatically:

Email Marketing Demo | Email Marketing Video (no affil.)

Namaste

Dedicated to mutual success,

Shaun

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Sandra Martinez 13 years ago

Originally Posted by Shaun OReilly

Namaste

Dedicated to mutual success,

Shaun

I bow to the light in you too.

Sandra
PS. awesome info!! thanks!
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mikefw9

11 years ago

Originally Posted by Sandra Martinez

hehe you keep fighting with me, how funny!

I bet you are from the group that needs to win

Sandra

Wow passive aggressive much?

Thanks

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Shaun OReilly

13 years ago

Originally Posted by Dan Axelrod

iContact presently only lets you split test for a $300+ fee, making it not cost effective for what we're doing. Mailchimp is out because it doesn't let you split test the body.

There's a workaround within a basic iContact account...

You can create a hidden custom field for split testing purposes.

For example, you can have custom field where the value for the
custom field is either 'a' and 'b'.

Then you use this custom field as a criterion in creating a list
segment ('a' and 'b' for example).

Then, when you want to split-test your subject line or body
copy you send the versions to segments 'a' or 'b'.

So, make sure your opt-in forms have a hidden custom field
that is used for split-testing purposes. You can also divide
your existing list in two and then assign each half with 'a' or
'b' to suit.

Dedicated to mutual success,

Shaun

Thanks

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MerlynSanchez 13 years ago

Shaun,

Are there advantages to Active Campaign versus Aweber?

Many thanks and I appreciate all your great information.

Best,
Merlyn
- Thanks
- 1 reply
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- Shaun OReilly 13 years ago
  
  Originally Posted by MerlynSanchez
  
  Shaun,
  
  Are there advantages to Active Campaign versus Aweber?
  
  Many thanks and I appreciate all your great information.
  
  Best,
  Merlyn
  
  Every autoresponder solution has it's own advantages
  and disadvantages.
  
  (I've not found a perfect one yet!).
  
  Which solution out there is best for you and your business
  really depends upon your skillsets and objectives.
  
  I like ActiveCampaign's Email Marketer because it has allows
  for easy list segmentation based upon subscriber actions. It
  also has a good API and decent support. However, the interface
  is hard to get the gist of at first.
  
  AWeber is a great option and their interface is much easier to
  use.
  
  Unless AWeber isn't doing what you want it to do for your
  business blog then there may be no need to change.
  
  Dedicated to mutual success,
  
  Shaun
  
  [ 1 ] Thanks
  
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  .
  
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imsolutionsgroup 11 years ago

Take a look at - Split Testing - email marketing - GetResponse

"Create up to five messages, and GetResponse will automatically test and return the winner. You can test virtually everything:

subject line, “from” field, header, etc.

call to action: its size, position, color, text, etc.;

email design: layout, color scheme, images size and position;

personalization tags;

email content: various offers, links, landing pages;

The winning version will be selected and sent automatically or manually, based on success criteria such as clicks, opens, sales quantity or sales income rate, etc."
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Best Autoresponder for Split Test + Importability?

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