Hi

You'll be able to answer your own question if you work out your metrics and what each customer is, on average, worth to you as they come in to your funnel.

On average how many buy your upsell, or your continuity - and if so how long is the retention etc?

Ther better your tracking system, the more accurate your results, but you can get a pretty good idea just using analytics, your payment processor stats, spreadsheet software, a calculator, two hours and a good bottle of wine.

Once you've made a start just keep daily, weekly or monthly updates depending on the size of your business.

If each customer is worth say $1 to you, you can decide which of the above gives you the best ROI

You buy a 5000 solo mailing ad for $100 and get 200 clicks,

that would be a $200 return for $100 investment - $100 profit.

Rinse, repeat and upscale.

Then test banner ads, PPV etc.

It works, but most people don't bother and end up chucking money at different methods with only the vaguest clue what works.

Best of luck

Tony

Thanks Tony, some graet advice.

I think you have sufficient funds, so take advice from SEO Professionals.

I think banner ads is the way to go.. because of your niche you are going to be paying through the nose for faceboook ads or ppc.. it wont last long unless you can get some longtailed keywords to bring the price down a bit.. seo is a big no no with that type of budget and the niche your in, again it might be worth doing if you can get longtailed keywords to rank..

go to buysellads and have a look at advertising on other people websites, make sure you target the right kind of audience.

Regards