The first thing I will cover is your WSO's title;
When construction a title (and also when construction your product) there are several keywords you should think of targeting when you launch your product. These keywords are unique to selling on the WSO forum ;
PLR - 300
Wordpress - 260
free - 219
software - 178
offline - 172
video - 126
CPA - 113
niche - 108
article - 104
membership - 83
Now you may be wondering what the numbers are after the keywords? These are the amount of people that have an alert on the specific keyword. Now for some big time marketers, they may already have a lot of people that have an alert on their name, but for people starting off with WSO, these keywords could make or break their efforts.
For example lets just think up a quick title ;
Free Wordpress Software! - Make 2,345 subscribers in 4 weeks? [PLR Video Course]
Now off course this would depend on the product you have created, but if you think of these keywords before making the product you will generate -> 219+260+178+300+126 = 1,083 potential extra buyers to your WSO as soon as you launch it! Now off course not all of these are going to buy, but you know they are your target market and they have an interest.
Also with the title example, notice how I covered a benefit (basic copywriting rule) and used a specific metric (2,345 subscribers).
The general first rule of copywriting is that people do not care specifically what your course covers (the only reason they will want to know what your course does is so they can decided not to do it!), they just want to know what benefits it will give them - how much weight will they loose/money will they make/subscribers will they gain/hot dates will they go on, and how fast.
Having a specific metric make it more trustworthy, it seems more realistic then "Made 5,000 subscribers in a month", you know the person that writes this will have rounded up, but it becomes less real when they do!
Finally for the title notice how I used a question mark. If you read the title it would have made perfect sense without the question mark, but adding it in is another little tip that builds trust. It intrigues people and makes them what to check if it is possible. I mean off course they know it must be or else you wouldn't have mentioned it, but it is a psychological thing!
Anyway I hope these couple of tips help people out! I will be sure to deliver some more soon.