The Cheat Sheet...Unless You Have A Steal Trap Mind

I won't bore you with one of my novel length posts. I promise.

Something just hit me today for the first time. Maybe it's because I'm
getting old.

I was reviewing some material today on a certain part of marketing and as
I was reviewing it I kept hearing myself say, "Damn, I forget about that"
more than one time.

I had realized that because of my failing memory that I was forgetting
critical parts of my marketing tactics. Some not so horrible, but some
absolutely critical to success. Now fortunately, this was an area that I
don't do a lot in so it wasn't affecting any of my current promotions. But
what if it was? I would have been leaving money on the table...big time.

So, if you're going to do anything at all...and I don't care what it is...don't
trust your memory. If it's related to building your list with a new free
report and opt in page, followup AR series, etc...get out your list of to
do's. Go through the list one step at a time. Make sure you leave nothing
out.

Naturally, how well this will work will depend on how great the resource is
to begin with. But if you've used this method or system before and it's
been a while, don't feel like you have to keep everything up in your head
at all time. This isn't a contest to see who can remember the most useless
crap. It's a contest to see who can make the most money.

When I was a QA Manager, I had a checklist of things I had to do for
each project that was done. I had no choice but to go through it because
every step had to be logged into the computer. So I had to manually go
through it, even though after 6 years I had the system memorized, and
log in each step.

If you treat your business this way, you'll find that you make fewer
critical mistakes.

And...if you find that the procedure can be improved upon, write the
improvements into the procedure itself. This is how I update a lot of my
products by discovering new things to add. And yes, I forget stuff because
I have so much stuffed in my head. I'm starting to realize that I'm
beginning to forget almost as much as I know...and that scares the crap
out of me.

So I am now writing everything down and keeping what I call "cheat sheets"
on all my procedures. No, don't worry, this isn't a lead in for a cheat
sheet product. Who wants to read cheat sheets?

Point is, you are not a freaking brainiac. There is no shame in admitting
that your memory is starting to fail only because of all the crap you have
jammed inside your head. So use those cheat sheets.

Planning to create a video? Get out the cheat sheet.
Planning to set up a conduit site? Get out the cheat sheet.
Planning to write an article? Get out the cheat sheet.

I will be doing this religiously now.

Because I'm not as young as I used to be.