Why don't we see Google employees do IM?

by 42 replies
51
Or are they legally bound to stay away from IM?


Update:

I meant to say "Employees" - mix them up all the times
#main internet marketing discussion forum #employers #google
  • Nah,

    Around 3 years ago, someone from V7N sent me a huge file about Google Adsense policy (like a secret document).... He was a Google employee assigned in marketing and research. Being a member of V7N i think I could say he is doing IM...
  • How do you know they don't do IM? Odds are they are just not in the make money niche
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  • Did you mean the Google owners (as employers) or the G. employees? - Big difference

    If the latter, the answer is: because they are employees. Employees are employees because they are not good as independent business people. They like to be told what to do. They are afraid of taking risks. They think as employees, they die as employees. They are not entrepreneurs...
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    • [5] replies
    • Have you seen how special google treats its employees? Its like heaven, free food, free messages, volleyball games etc.

      If i worked for google i would want to work their for fun.
    • I came in this thread to say exactly that, but you did so already!

      Truth is also that most Google employees probably have very little technical knowledge of Google. The technicians and engineers know about the algo or Adwords quality score, but a vast majority of the employees have to be customer reps, project managers and sales people who really don't need (or want to) know the product in technical detail.
    • Lol, that's a hell of a bashing.
      What triggered it?
    • I strongly disagree, and frankly, find this almost insulting/disrespectful.

      I am a college student, and have scored a quite selective job this summer working as a software development engineer for Amazon (not google, but still, they are in the affiliate game).

      Does this mean I just like to be told what to do? Afraid of taking risks? I think you are preaching specifically to the people who are fully established in IM and no longer have a typical job. But everyone had to spend time getting to that point, during which they probably had a regular 9-5 job.

      On another note, google employees are typically very independent thinkers. Their work environment, recruiting process, and everything about how they conduct their work is outside the box. Not to mention that Google and Amazon have a huge number of employees that leave after several years and form their own web startups.
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    • A very good point you have here. I think that Google workers set themselves apart though in that they are always innovating new technology and projects but I still know what you mean.
  • Banned
    Google dominates advertising on the Internet, so Google employers DO IM in a very big way. Do they hawk tinnitus clickbank or acaiberry products? No. Not likely. They just have an advertising network that is predominant on the Internet and are always trying to dominate more and more of the Internet advertising market.
  • Google ITSELF can't stack the odds in its favor. They could be brought up on creating a monopoly, fraud, etc.... So the idea of open high click rate affiliate connections is out. BESIDES, that could KILL adsense on a WHISPER! They can't openly compete in a LOT of areas because then people would stop paying them for many things, etc... AGAIN too, they could conceivably be sued as a monopoly. Granted, ANDROID is coming close, and is getting them a big share of the phone market, and locking many users online, but it is still kind of gradual and inobvious, at least originally.

    It would be like this forum advertising a bunch of allen's stuff. If his stuff conflicted with yours, you might not want to further the forum, etc... If enough of the better people leave, the thing could become a shambles and maybe ALL would even leave.

    So yeah, there are a LOT of things google can't do because of press, relationships, or the law.

    BTW I went on a job search engine, and GUESS WHAT!!!!! There are 1148 positions that have SOMETHING to do with google. ALL 30 on the first page, and 4 on the second are for a company named GOOGLE! They have jobs in CA and TX! Some of the others may be google. I only checked the first three pages, and the second page DID have ANOTHER company between the last two for google. SO, YES FOLKS, google DOES use "IM" to ADVERTISE for EMPLOYEES! Is THAT what you are asking?

    Steve
  • Google has launched an affiliate platform.. and a Groupon type of site.. isn't that proof enough that Google is indeed doing internet marketing?

    Plus.. check YouTube channel for google webmasters, they talk about whitehat SEO, so yeah, they are in tune with IM


    Maybe we simply don't hear about them doing IM... or maybe they are not interested.. college people
  • so you mean to tell me that the algorythm coders/writers dont use that to their advantage to make a huge website and rank it for 1000 terms?

    they sure as heck know how to game the system
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    • Frankly, it is probably so complicated and spread among so many people dealing with so many things, that they probably couldn't. And GOOGLE would probably fire them, tweak the algorithm, and lower all those sites, or deindex them completely. Google DOES need to have diligence, or people won't use them anymore.

      And you can BET that they ARE prohibited from running an SEO service. For one, if they see the code, they almost certainly have to sign an NDA!

      Steve
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    • You may be surprised. Just because someone is an algorithm engineer/programmer at Google, it doesn't mean to say they have unbridled access to view every line of code, from start to finish.

      (You might assume that everyone who works at KFC knows the "Colonel's Secret Recipe™", but my understanding is that less than a handful of people actually do. )

      But even if they do, in the case of Google, it doesn't mean they have the legal and/or physical means to use their knowledge to manipulate (internally, at least) rankings in their own favour.

      And without direct, internal manipulation, I don't see that their "insider knowledge" would much more favourably position them to dominate the SERPs than any other well-clued-up SEO "professional": they might be able to make more accurate/concrete calculations as to how many backlinks they'd need (and where to get them) and so on, but they'd still have to put forth the effort to actually do the work and acquire them.

      In other words, without some hard-coded loophole that an employee can trigger from outside of Google, they wouldn't be exempt from working for their rankings just like everyone else has to - even with their extra knowledge! :p
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    • I bet Matt Cutts could build a pretty mean blog and rank it for any keyword he wishes

      I'm not talking about him gaming Google where he changes the code in his favor, he would just be using the knowledge he has to build a perfectly SEO'd site. Basically all the stuff that the average guy on this IM has "questions" about or doesn't know how to do, he does.
  • Banned
    [DELETED]
  • How do we know they're not?
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  • Why not ask your VAs the same question. Google is the epitome of IM. The company is the biggest IM earner of all time. Their employees are their VAs.
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  • Well.. I mean.. even if Google employees know "The Secret Code", that doesn't mean that they will rank super competitive sites in 1 day. I mean, yeah they would surely have a hell of an advantage, but I think Google's algorithm is built in a way that even following all the rules and hidden secrets, it will take time and work to get your sites ranked.
  • Most employee will not want to take risk, they just want exchange time for money.

    IM for them is too risky!

    Moreover they do not want risk their comfortable job
  • Thank you.

    That has been bugging me for a while.

  • Yeah, i meant to say employees) Sorry.

    It would be great to have an inside man there. What if we are doing IM all wrong? What if there is a better way to get on top of Google? Yes, building links is a great way, but maybe there is something different that we consciously haven't discovered yet?

    Ok, now i went all "X-Files" on you guys =)
  • If they are allowed to get into IM, then what stops someone from banning competitors in the niche they are marketing in?

    Find the smallest excuse, dig as deep into their campaign as you have to and disable their accounts.

    If someone is monitoring your campaigns and digging into them as a competitor would, eventually you would create a campaign and slip up somehow.

    Googles terms IMO are broad and vague. The average person if going up against a competitor who is an expert on these terms and has the power to disable your account has little chance.

    Judge Jury and executioner as your competition. IMO that is what a Google employee could be if they are involved in IM.

    Aaron
  • i watched a video from one former adwords business emplyee from Google.

    SHE ... was into PPC and facebook mainly .. NOT SEO.

    The 2nd was a former software engineer that was with google early on ... has done very well financially at an early age through stock and options ... He is heavily into IM and doing very sophisticated LEAD Gen business in some of the most competitive niches ...

    Mortgage / Banking / Credit Cards / Legal / Insurance

    Spent about 2 hrs with him in my office [ hes a client of ours in the offline gig ]

    PPC 100% - totally anti SEO this guy. "Google keeps moving the goal line on you... they will always keep changing what makes them happy..." But hey hes in lead gen. To say much otherwise kinda undermines his business model.

    Whats the take away from these two? hrmmmm - things that make you go hrmmmm ...
  • I'm not sure whether or not they do IM (they very well may be doing it).

    However I would assume that their employees are very risk averse (just like any employees). They just want their paycheck and that's it.

    You could ask this about any other professional who works for a business. They do not leave and start their own business because of their avoidance of risk.


    -Simon
    • [1] reply
    • Those who joined google initially (and other online firms) were not risk averse. They took big risks on a new company in an unproven field - and they won. Many of those "employees" have stock in google that makes them far richer than the average marketer.

      There are many people on this forum who would give up IM in an instant if offered a good paying google job. They are a top employer with an unusual work atmosphere and fantastic benefits.

      There is a sense of superiority when IMers talk about people who work "jobs". Not everyone wants the IM "dream" or wants to work long hours with uncertainty and financial stress at times.

      If it weren't for the lowly "employees" in retail stores, at google and in places like hospitals....life would be difficult.

      kay
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  • good question, It will be interesting to see the answers as now that you mention it- I am curious! lol
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    • Some people don't want the headaches of running their own business. Some
      just want to go to work, get their paycheck at the end of the week and
      come home?

      Why do people assume that everybody in the world wants to do IM just
      because they are doing IM.

      My wife works in a freaking war zone and even she doesn't want to do what
      I do.

      It just flat out isn't for everybody.
      • [ 1 ] Thanks
  • Well Most of Them are Technical Employees Not Marketers...
  • How can we be sure that they do not do internet marketing? Unless they want to attract the attention on themselves, I believe that one thing to do would be to hide their identity.
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  • A few articles to prove my point:

    Google’s Employee Retention & Entrepreneurship « A Free Market Voice

    Businesses Started by Former Google Employees - Startups Created by Google Alumni - The Power of Being Ex-Google
  • I'm sure current and especially former Google employees get into IM, and many probably have some competitive advantage with their insider knowledge. The last thing they're going to do is admit that in any sort of public way.
  • I am sure that some guys do in time start to dip into IM in one way, maybe they just help out friends and family with some tips ! But it does look like a cool place to work !

    Never mind the google guys, what about affiliate network managers who have access to the stats and converting keywords for many affiliate marketers....They must see some guys making $30k per month and know most of their campiagns !
  • Google employees are not doing IM because they love what they do.

    When I worked at Microsoft, I did not want to work anywhere else or do anything else. That was all I wanted to do.

    Google is the only other company I know where the employees are that honestly loyal. They don't want to scam their way to the top of the SERPS. They don't want to make boatloads of money with AdSense. They don't want to run slick little loophole campaigns on AdWords.

    They want to work on the infrastructure of Google. They love Google. They love what they do at Google. And the very idea that they could cheat or betray Google is just fundamentally offensive to them.

    It may surprise you to know that Google and Microsoft aren't rivals or even grudgingly respectful of one another. They're fans of one another. Because they both know in the PC/internet world, they're the only two 800-pound gorillas there are, and it's more fun to be friends than enemies.

    And Amazon is kind of a 600-pound gorilla. So the three of us frequently hang out together and talk like we're all on the same team, because on some level we are.

    Oh, and once you've worked extensively at one of them, you spend the rest of your life saying "we" and "us" because you're just so damn proud to have been a part of it.

    It's not the money. It's not the benefits. It's the work. It's the impact. It's knowing that billions of people use what you write every day.

    You kind of have to be there to get it.
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