One of the biggest challenges with Article Marketing is that so many people say it works ... But so rarely do people back it up with real data.
That's why I decided to conduct a little test and track it all the way. I submitted six articles each to SearchWarp, GoArticles and EzineArticles to see which articles generated the most traffic.
Now, it isn't entirely fair to say these are indicative of which sites are "better," as every article is a little different. However, once you see the data it'll be pretty clear which site is best for us marketers.
General Statistics & Results
First of all, lets take a look at what results these 18 articles generated.
Over the course of ten months, these articles generated 6,692 unique visitors. Now - That's not the whole picture. 63% of the site's traffic came from search engines, even though no SEO had been conducted at all.
33% came from referring sites (ie. Article traffic) and the rest was just repeat visitors.
That means that if you just look at referring traffic, each article brought in over 100 visitors. If you count search engine traffic, each article brought in a hundred and seventy one visitors!
To take a look at the general stats for yourself, take a look at this screenshot:
EzineArticles vs. GoArticles vs. SearchWarp
One note: SearchWarp approves your articles far, far quicker than any of the other two. You'll have your articles up in a day with SearchWarp, where it might take a week with EzineArticles.
Another note: To get your articles approved as quickly as possible with EzineArticles, submit your articles on Monday or Tuesday. They don't approve articles over the weekend (as far as I could tell,) and tend to be slower on Thursdays and Fridays.
After taking even just a quick look at the stats, it became so clear why EzineArticles is the most popular site for submitting articles to. It outpulled SearchWarp by over four times. Check out the stats here:
Search Engine Data
We're all heard that Google doesn't weight links from article directories very highly. Based on this data (remember, the only promotion for this site was article marketing,) that seems completely true. Yahoo brought in 30%-40% more visitors than Google did.
On another note, search engine traffic didn't really start coming in until several months after the articles were launched. The articles started with a big initial spike and then died down, while the search engine traffic started very slow but gradually ramped up.
You can see that data here:
- EzineArticles far outpulls SearchWarp or GoArticles
- Search engine do give you credit for having article links pointing to you, although Yahoo seems to value them higher.
- Each article will generate over 100 visitors over 10 months. At a 1% conversion rate, that's $20-$100 an article! People complain about how little traffic a single article brings, but that's because they're not looking at the stats over the long run. While an article might only bring in 10 visitors a month (ie. 0.3 a day,) over the course of a year that adds up very quickly!
- Article traffic will eventually die, as will search engine traffic if you don't update your website. It takes about a year of inactivity for both to die down.
Hope these article marketing stats will help ya'll have a more solid sense of what you might expect if you get into article marketing.
- Derek Pankaew