It's my 300th post here so I thought I'd share a learning experience that I recently had with one of my websites.
I have quite a few sites throughout various niches that are built around promoting certain products. You've probably already heard how important it is to check your stats and logs to see where your visitors are coming from, what they are typing in, and so forth.
This is something that I try to do on a regular basis, but sometimes I slack off. I tend to measure my website's success by looking at the amount of sales it is producing.
I have this site that is doing a modest amount of sales per month, but when I checked the daily traffic recently, I was shocked to see I was getting over a hundred visitors every day. Why in the world wasn't I getting more sales? Simple, the traffic coming to my site was not interested in the product I was promoting there.
Now of course my site was built around the purpose of promoting "blue widgets", but since I have all of these people coming to one of my pages because they typed in "purple widgets", I went to that page and placed a purple widget CPA offer there. I didn't want to change my site to focus on purple widgets, and hopefully long-term i'll get tons of traffic for that, but it is just plain silly to miss out on all of the potential that my other traffic could give.
Guess what? It's doing well, imagine that!
So the moral of the story?
Be sure to check your website stats on a regular basis, and adjust accordingly!