About Ebooks, Is this true ? I'm not sure.

Hi morelloking,

You are right of some point of view, but here's how e-book/e-course pricing techniques go:

1. They offer a low entry price in order to get a lot of customers upfront.
2. When they detect the levels of demand, they decide what to be the real price and rise it.
3. When the demand goes down (or e-book get outdated), the price does the same.

Good luck!

Unless people are definitely planning on increasing the price (in which case they're doing me a favour) I don't think they should use that tactic. Because I think it's a bit "sneaky."

I agree 100% with you ZigZag. It's more than sneaky, its misleading.
- Russ

Re "i always had the impression that the price of any item over a period of time fell from its original value, say an ebook is being sold for 27 $ now then maybe in the future the price of the same would fall to 17 $ or 10 $ because of lack of interest or market saturation."

No, it's not always true; it depends on the marketer's plan for that product.

For example, if I introduce a product at a charter offer, that's exactly what it is. On the nominated date, I increase the price.

When sales slow, if I feel that the product has reached its use-by date, I remove it from the market so that I can update it, or use the content in some other way.

You're right however, some marketers use the "buy before the price goes up" device as a tactic. But this tactic is not used by marketers who use their name and reputation because it damages their credibility over the long term.

Re "$27" as a price point; this is very low and is usually used to either test a product, or to sell back end products.

Cheers

Angela