It seems harder to sell for women!

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I'm into a massive niche already (in the health market)... and I'm asking if anyone else finds it harder to sell for women than for men!
#main internet marketing discussion forum #harder #sell #women
  • I think it's easier to sell to women.
  • It's not easier - or harder, just different.
  • Women spend more than men. They also control the checkbooks in many households. Most experienced marketers find that selling to women is much easier. You just need to learn the emotional triggers to pull when marketing to people that have boobs.
    • [1] reply
    • Does that include men who are a bit flabby?
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  • Womans minds is cretical and mens don't think too much..womans feels more skeptical when deciding to buy but mens don't feel that much skeptical than woman..

    Mens decide to try now but womens decide to try after getting reviews from someone..

    Nice topic..thanks for sharing it.

    Alam
    • [2] replies
    • Yep, good point here Social proof and reviews is a huge one!
    • Does that mean they're cretins?

      Selling to woman is easier when you have a women's product.
      Selling to men is easier when you have a man's product.

      I have found, and this is simply my personal experience of it, that on sites aimed at women's products, issues, etc. I get more clicks on the Adsense.
  • I've found that my niches that appeal to women do better than those that appeal to men, so I would say it depends on your niche, the price of the products in that niche, etc.
  • Just an FYI, Women's athletics and fashion sales have increased 13.4% in the past 2 months according to the USA Today, Todays issue.
  • I would suggest that anyone whose market is largely female, or anyone who wishes to write gender specific copy, get and read the book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
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