Google Suggests NOT Article Marketing

85 replies
Good to know, since I don't do a lot of it anyways

#article #google #marketing #suggests
  • Profile picture of the author AdmiralGloom
    I personally, not to offend any of you, get annoyed at the amount of PLR content I find online.

    On more than a few occasions I have looked up how to do things online and for certain searches there are 2-3 pages of the same article flipped countless times.

    I remember when I used to learn, ALOT from searching Google all day long.
    I still find valuable information but I have to sift through all the crap, which is frustrating.
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  • Profile picture of the author suaveymcsuave
    This actually makes a lot of sense.
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  • Profile picture of the author CraigRC
    Not surprising. They're at war right now, hence their Captains are all going to tow the line publically.

    My advice has remained constant throughout: Place your content where it will be appreciated (and better monetized), which is on niche blogs (guest posts) and Ezine newsletters (guest email).

    It's not that difficult to divorce yourself from the "EZA/Articlesbase/GoArticles" mindset once you see results that are 10x more targetted and fruitful elsewhere.
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    • Profile picture of the author suaveymcsuave
      Originally Posted by CraigRC View Post

      Not surprising. They're at war right now, hence their Captains are all going to tow the line publically.

      My advice has remained constant throughout: Place your content where it will be appreciated (and better monetized), which is on niche blogs (guest posts) and Ezine newsletters (guest email).

      It's not that difficult to divorce yourself from the "EZA/Articlesbase/GoArticles" mindset once you see results that are 10x more targetted and fruitful elsewhere.
      Couldn't agree more.
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    • Profile picture of the author ymest
      Originally Posted by CraigRC View Post

      Not surprising. They're at war right now, hence their Captains are all going to tow the line publically.

      My advice has remained constant throughout: Place your content where it will be appreciated (and better monetized), which is on niche blogs (guest posts) and Ezine newsletters (guest email).

      It's not that difficult to divorce yourself from the "EZA/Articlesbase/GoArticles" mindset once you see results that are 10x more targetted and fruitful elsewhere.
      hey there! just got what you may think as a stupid question! Can you tell me exactly what you mean by Ezine newsletters (guest emain) ? thanks!
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  • Profile picture of the author SmartSuccess
    Hi Steve

    Interesting video and thanks for sharing with us.

    Personally I think what is been said in the video is well known to most internet marketers for a while. Article marketing as a way of backlink building is indeed not the best... a few backlinks from some of the main article directories is still great.

    But what is said in the vid about your articles getting picked up by 'lazy' internet marketers (any business requires hard work), thus placed on their sites with lots of other duplicate content and therefore the quality of those backlinks aren't really relevant.

    But I am sure a lot of fans of article marketing will tell you that it is a gret way to get visitors via the article directories themselves. people online may visit ezinearticles, howto, buzzle, goarticles etc and find the content that way... good for visitors!

    But same good work when your articles are on other sites and readers of your articles may follow the link and end up on your site too.

    I think it is good, but not as a way to build quality backlinks (except a few from ezinearticles, howto, buzzle etc)

    Why not re-write your articles and ask top website owners if they want to have your articles on their site... or the sites that pick up your articles from article directories...provide them with a longer and unique version of the article they published...

    BINGO! Unique articles on various websites instead of the same article...

    Good luck
    Arjen
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  • Profile picture of the author scrofford
    Originally Posted by Steve Mount View Post

    Good to know, since I don't do a lot of it anyways

    YouTube - Do you recommend article marketing as an SEO strategy?
    Just one man's opinion. There are a lot of people who live by article marketing as their main traffic source. Even with the algorithim change, as long as you keep your articles at a high quality I don't see where the issue would be.

    If this guy is representing the big "G" then of course they would say something like this in my opinion. Why? Because with article marketing and other "free" traffic generation methods, they don't make any money. They make their money with paid advertising and PPC. Just a thought.
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    • Profile picture of the author CraigRC
      Originally Posted by scrofford View Post

      Just one man's opinion. There are a lot of people who live by article marketing as their main traffic source. Even with the algorithim change, as long as you keep your articles at a high quality I don't see where the issue would be.

      If this guy is representing the big "G" then of course they would say something like this in my opinion. Why? Because with article marketing and other "free" traffic generation methods, they don't make any money. They make their money with paid advertising and PPC. Just a thought.
      Where the "issue would be" is that your articles, no matter how high quality they are, will no longer be present in page one rankings.

      Previously it was very easy to accomplish that, and it drove 40% of EZA's traffic.

      Essentially the glorius long-term traffic that was possible previously, (which was really the focus of the sharper half of the not-so-sharp Bum marketing bunch) has now been eliminated moving forward.

      Hey, sometimes you have to listen to your Doctor. When they tell you that cigarettes cause a variety of health issues, yet you continue to think you know better, who's more likely to turn out being correct?

      Articles for syndication are the future of this segment, and in my experience EZA hasn't been nearly as effective for that purpose as simply contacting the larger blog owners and newsletter owners in whatever niche I'm chasing for the purpose of guest posts/emails.

      Far more targetted traffic, but more importantly, much more ready to buy for a variety of reasons.

      It's pretty simple once you get into a daily rhythm with it, and the satsifaction level is higher.

      Give it a shot, you may like it.
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      • Profile picture of the author Frank Donovan
        I thought it was rather a strange little snippet. Matt Cutts disparages the entire concept of "article marketing" by citing the "copies, mirrors and duplicates" of articles that end up on other websites.

        Leaving aside the fact that many, if not most, of those engaged in article marketing do so for the traffic and perceived backlink benefits of having the actual article on the directory (despite the original purpose of article directories), what MC refers to is actually called syndication. As such, it's part of the process encompassed by the current Google love-phrase "content curation".

        Selecting prime, relevant content from a variety of sources, including article directories, for inclusion in an authority site is a practice encouraged by Google and is popular with visitors.

        There seems to be a mixed message here. Or maybe it's just a cheap shot at the directories.


        Originally Posted by CraigRC View Post

        Articles for syndication are the future of this segment, and in my experience EZA hasn't been nearly as effective for that purpose as simply contacting the larger blog owners and newsletter owners in whatever niche I'm chasing for the purpose of guest posts/emails.
        Craig, that's a great point. EZA, for instance, could really differentiate themselves (and justify their author-upgrades) by being more pro-active on behalf of their better contributors and contacting a selection of webmasters with relevant articles.


        Frank
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        • Profile picture of the author garben2011
          Originally Posted by Frank Donovan View Post

          I thought it was rather a strange little snippet. Matt Cutts disparages the entire concept of "article marketing" by citing the "copies, mirrors and duplicates" of articles that end up on other websites.

          ...what MC refers to is actually called syndication. As such, it's part of the process encompassed by the current Google love-phrase "content curation".

          Selecting prime, relevant content from a variety of sources, including article directories, for inclusion in an authority site is a practice encouraged by Google and is popular with visitors.

          There seems to be a mixed message here. Or maybe it's just a cheap shot at the directories.
          Frank
          Yeah, that is what I was thinking too.

          From the video and also from recent articles about Google's recent updates, the target is ultimately articles that are being published on multiple sites including people who curate the best of content from other sources such as news sites.

          What confuses me, is with the above in mind, how would anyone writing articles for publication by multiple websites (even if hand-selected) be any different? You still end up with the issue of the article being duplicated on multiple websites. The whole syndication thing. Now, if people mean they are actually writing a completely original article for publication on each individual website (not article directory!) they submit to then yeah it makes a whole lot more sense.

          What is crazy is I could have sworn a year or two back Matt Cutts responded to a question from someone asking how could a new website gain backlinks when nobody even knows about it.... and I thought Matt had suggested forums, blogs and articles as recommended methods for getting that much needed exposure for your new site so you could get those all important natural backlinks. He didn't say to do those things to directly get the backlinks but to do those things to get your site "out there" so others could see it and have the opportunity to link to it if they chose to do so. Maybe I am just daydreaming.
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        • Profile picture of the author Mike Anthony
          Originally Posted by Frank Donovan View Post

          .

          There seems to be a mixed message here. Or maybe it's just a cheap shot at the directories.
          Its a shot - cheap or not I don't know. I'm sure its not the first time someone would have sent in a question about article marketing and duplicate content but now is a great time to take another shot at article directories from a strategic standpoint.

          Unfortunately most article marketing these days is low quality but I don't think the whole responsibility for that falls on marketers. Like I siad in another thread - You can't always harp on the negative. You need to create a system that rewards the positive. when writing great articles gets you tons of links in an esaily repeatable system the garbage will dwindle even with marketers.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by CraigRC View Post

      It's not that difficult to divorce yourself from the "EZA/Articlesbase/GoArticles" mindset once you see results that are 10x more targetted and fruitful elsewhere.
      I agree completely.

      I do find many of those better targeted and more fruitful place by submitting to EZA/AB/GA, I must say, but I'm doing so for the syndication, not for getting traffic and backlinks from the article directories themselves (that's just a little "added bonus" when it happens - it's clearly not a way to make a living).

      Originally Posted by scrofford View Post

      If this guy is representing the big "G" then of course they would say something like this in my opinion. Why? Because with article marketing and other "free" traffic generation methods, they don't make any money. They make their money with paid advertising and PPC. Just a thought.
      Exactly so, clearly.

      The whole thing comes under the heading of "Yes, well, they would say that, wouldn't they?". Call me a skepchick, but I think that's quite a big and significant heading, in internet marketing.
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    • Profile picture of the author entrepreneurjay
      Originally Posted by scrofford View Post

      Just one man's opinion. There are a lot of people who live by article marketing as their main traffic source. Even with the algorithim change, as long as you keep your articles at a high quality I don't see where the issue would be.

      If this guy is representing the big "G" then of course they would say something like this in my opinion. Why? Because with article marketing and other "free" traffic generation methods, they don't make any money. They make their money with paid advertising and PPC. Just a thought.

      Very good point the algorithm change even though it is better for the search experience I believe has a whole underlying purpose. If everyones traffic decreases a great deal what do you think a lot of marketers are gonna do in desperation? Turn to Google adwords which means more money for Google. Smart business move.

      They desperately need some real competition its getting old when a lot of businesses rely solely on Googles every move. Someone invent the next Google please lol. Bing and Yahoo cant seem to compete properly.
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    • Profile picture of the author MrDay
      Originally Posted by scrofford View Post

      Just one man's opinion. There are a lot of people who live by article marketing as their main traffic source. Even with the algorithim change, as long as you keep your articles at a high quality I don't see where the issue would be.

      If this guy is representing the big "G" then of course they would say something like this in my opinion. Why? Because with article marketing and other "free" traffic generation methods, they don't make any money. They make their money with paid advertising and PPC. Just a thought.
      Matt Cutts, he's a pretty big deal.

      One of the main advertising methods just about every article directory uses, plastered on every article is Google Adsense. So yeah, Google does make a lot of money from article directories.
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    • Profile picture of the author mr2monster
      Originally Posted by scrofford View Post

      Just one man's opinion. There are a lot of people who live by article marketing as their main traffic source. Even with the algorithim change, as long as you keep your articles at a high quality I don't see where the issue would be.

      If this guy is representing the big "G" then of course they would say something like this in my opinion. Why? Because with article marketing and other "free" traffic generation methods, they don't make any money. They make their money with paid advertising and PPC. Just a thought.


      Except Article directories (especially EZA) monetize with Google Adsense and they actually ARE making a huge chunk of change from people marketing with articles..
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      • Profile picture of the author goindeep
        I agree with the dude partially.

        Some articles are just regurgitated over and over again.

        Ill type a search term into google because im genuinely seeking an answer to a question i have and you get some BS article ranked position 1 in the results, you think 'yep this must be it, here is the answer to why my baby girl is pooping green stuff again' i click the result and all i get is some article where the writer has basically stolen his answer from other websites, its not even gramatically correct and its flooded with links to a $49 ebook about baby food!

        Yet on the other hand i have read some really good quality articles that where obviously used for both seo and affiliate marketing but did give me the information i was seeking.

        And i would not be so quick to assume Google is suggesting this.

        That video was of some guy who either works for google or is affiliated in some way and thats his personal opinion. If google really looked down on these articles then why are so many ranking really well?
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  • Profile picture of the author GeorgR.
    What do you think Matt would reply to the following questions:

    "Matt, what do you think about blog commenting for getting backlinks?"
    "Matt, what do you think about software like SeNuke to get backlinks?"
    "Matt, what do you think about blog networks for getting backlinks?"

    Point is, people do those things and they obviously seem to work, to some extent or the other. Not that i disagree that many articles on such sites are low quality etc..but this is also nothing new really.
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    • Profile picture of the author theantihype
      Originally Posted by GeorgR. View Post

      What do you think Matt would reply to the following questions:

      "Matt, what do you think about blog commenting for getting backlinks?"
      "Matt, what do you think about software like SeNuke to get backlinks?"
      "Matt, what do you think about blog networks for getting backlinks?"

      Point is, people do those things and they obviously seem to work, to some extent or the other. Not that i disagree that many articles on such sites are low quality etc..but this is also nothing new really.
      I agree with this. Even with the recent "auto-blog ban" update, none of my AB's were affected.

      Use some logic, plan your strategy, and put more effort into covering your footprints (ie. don't spin PLR content, use your own!)
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      • Profile picture of the author Joseph Then
        Originally Posted by theantihype View Post

        I agree with this. Even with the recent "auto-blog ban" update, none of my AB's were affected.

        Use some logic, plan your strategy, and put more effort into covering your footprints (ie. don't spin PLR content, use your own!)
        Because it's not your turn yet...
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  • Profile picture of the author Frank Marker
    The unthinking masses that ran in their droves to Ezine because 'the experts' told them to will now run blindly somewhere else because the 'the experts' are now saying articles don't work anymore. The joke is that for the mob - none of their articles worked anyway.

    Google has always been against ANYTHING that is done purely to increase your ranking in THEIR search engine. So OF COURSE they are going to suggest NOT article marketing.

    Personally, I'm looking forward to the mob leaving town so we can rebuilt the place.
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  • Profile picture of the author HiAbby
    What it all seems to boil down to is this: Google wants quality content and Google would prefer marketers to actually pay for their advertising (obviously).

    However, I think the quality part is more of a priority to them. It's definitely not a phenomenon when people who produce great quality are penalized along side with the quantity crowd.

    Even so, with all the changes being made, even if the squeeze doesn't produce the same amount of juice, syndicating quality content will always be beneficial to those that actually have valuable information to offer.

    I, for one, am not totally bummed out by the efforts to squash out "lazy", quantity over quality "bum" marketers. From a marketer's, or writer's, point of view it kind of sucks when you can actually write super helpful, articulate, and (god forbid) enjoyable to read content and no one really cares because you can spin plr a thousand times and not have to do any real work.

    Google may be going about it wrong (and I'm not necessarily saying they are) but I understand why changes are being made and I think I kind of like the direction they are going in.

    But that's just me.

    <3 Abby
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    • Profile picture of the author Richard Van
      Originally Posted by HiAbby View Post


      But that's just me.

      <3 Abby
      Actually, it's you, me and quite a few others too, Abbey.
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  • Profile picture of the author zoobie
    Well it's nothing new to me. Google algo is always changing. They will tell you a lot things that don't work and got links devalued.

    And I do agree that the primary aim of Google is to get you to buy traffic and don't do the free traffic thing.

    Personally I don't really care about Google's algorithm changes. It is always changing anyway. What the heck you have to worry about?
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  • Profile picture of the author O0o0O
    It used to be a big added value to Google search, but since more and more people began to game the system and put up junk content, Google was forced to devalue that characteristic in terms of Search Engine Optimization.
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  • Google and Matt have made it clear through the way they speak that they don't like self-built links in-order to game the Search Engine. This doesn't comply with their intentions of pages getting popularity votes from other people. Instead you are inflating fake votes for yourself.

    So why would Google publicly state that building backlinks for yourself is good? It does work, but them saying so is only going to increase the abuse of fake votes.

    Google can't always trace where backlinks come from, which is why getting do-follow links from blog pages that are high in PR are priceless. And why obtaining links on pages that are high in PR from other valuable sites are great. Google are fully aware of Article directories and the main purpose they currently serve to the majority of Article distributors and therefore put less emphasis on those links.

    Same for profile pages.

    Forum signatures, blog comments, press releases, sidebar links, recommendation links in blog posts, guest posting, bookmarking and so forth are still quite strong in the deliverance of link juice because google probably sees them as methods less likely to be abused.

    Well, they do at least work for me.
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  • Profile picture of the author Bruce NewMedia
    Just my take: watching this video, I get the feeling this guy does not really understand all forms of article marketing....maybe his corporate bias showing, too. I'd also agree Google does not want anyone, anywhere to make a single nickel off the internet unless it flows through their hands somehow.
    _____
    Bruce
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    • Profile picture of the author netlexis
      Originally Posted by brucerby View Post

      Just my take: watching this video, I get the feeling this guy does not really understand all forms of article marketing....maybe his corporate bias showing, too. I'd also agree Google does not want anyone, anywhere to make a single nickel off the internet unless it flows through their hands somehow.
      _____
      Bruce
      Good point, Bruce. I don't think Google can define article marketing. Unless artificial intelligence has taken a giant leap when I wasn't looking, those spiders can't tell the difference between a good or crappy article on ezine. All they can identify is location and that's the criteria they used for this smackdown.
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  • Profile picture of the author Marvin Johnston
    The comments here are quite interesting. My main question would be why are you allowing Google to run (what I hope is) your business?

    Google will do what is best for them. If your business model is such that what is best for you is also best for google, go with it. Otherwise it would be wise to look after your own business. And take most of the comments here with a grain of salt .

    Marvin
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  • Profile picture of the author DireStraits
    This doesn't really come as a surprise, does it?

    Most of us here recognise that probably way over 90% of the content submitted to article directories (and similar sites) for "article directory marketing", is total tripe. Google surely realises this - hence the reason for their recent algorithm update.

    It goes without saying that if they'd rather this sort of content not rank well in their SERPs on article directory sites, they'd rather it not rank on other sites, too. Furthermore, and on that basis, they'd rather other sites don't pick up and republish that sort of crap in the first place (not that it happens often - naturally, at least - with low-quality articles). They just don't want it ranking anywhere - period. Crappy content is crappy content, no matter where it's published ... right?

    But from what I gather, this isn't Google "formally" declaring its hatred for articles syndicated as part of an article marketing campaign - it's just them trying to downplay the effectiveness of submitting crap content to the sorts of sites they've just demoted with their recent algorithm update, in order to deter people from uprooting and going elsewhere with intentions of doing the same thing all over again.

    In other words, if you're writing and syndicating high-quality content, I don't think they'd give a bag of bones about that. They just, quite obviously, don't want outright tripe populating their SERPs.

    Google, however, clearly (and rightly) has low expectations of others' quality standards, and doesn't have faith in most people possessing a moralistic inclination to actually add some value to the web through their articles, rather than just trying to take shortcuts for a quick buck.

    Who can blame them?

    Call me an optimist, but I don't for a second construe any of this as being a new declaration of "war on article marketing". It's the same war as before - the same one they've been fighting for years: the war on thin, sh**ty, nonsensical, spammy content in all forms.

    But I expect that many will still listen to these sorts of comments and take them as being some kind of precursor to the end of article marketing. So expect to see the customary "death of" / "end of" / "sky is falling" threads all over again. :rolleyes:
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    • Profile picture of the author Kevin AKA Hubcap
      Google=Full Of Sh*T

      So now Google suggests to not do article marketing. I guess the furor over poor search results has become loud enough to where it may have an impact on their credibility.

      We all know how many article directories make money right? RIGHT??

      Google Adsense.

      The way I see it Google milked this cow as long as they could. They knew what results were coming up. They knew how much money was being made via adsense. They knew that eventually people would begin to question their motivations and/or their competence.

      So they played both sides against the middle and now complain that the best quality content might not be found on many of these article directories.

      Really?? REALLY??


      Originally Posted by DireStraits View Post

      Google, however, clearly (and rightly) has low expectations of others' quality standards, and doesn't have faith in most people possessing a moralistic inclination to actually add some value to the web through their articles, rather than just trying to take shortcuts for a quick buck.

      Who can blame them?
      :rolleyes:
      And I have low expectations of Google's intentions and moralistic inclinations.

      Let's not pretend Google is pure as new fallen snow... or even tries to be. Google is out to maximize profit. If they can do that, and get away with providing inferior results they will.

      My .02
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      • Profile picture of the author tpw
        Originally Posted by Kevin AKA Hubcap View Post

        Google is out to maximize profit.

        And if they didn't, heads would roll at the Big G.

        Their shareholders expect a return on their investment, and if the current management cannot do it, the board of directors will bring in other people who can do it.

        By the way, GOOG closed at 568.00 per share today. :p
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Kevin AKA Hubcap View Post

          My .02
          Originally Posted by tpw View Post

          GOOG closed at 568.00 per share today.
          There's a valuation-discrepancy for you.
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      • Profile picture of the author DireStraits
        Originally Posted by Kevin AKA Hubcap View Post

        Let's not pretend Google is pure as new fallen snow... or even tries to be. Google is out to maximize profit. If they can do that, and get away with providing inferior results they will.
        Well, yes—obviously. They are a business after all.

        On the whole, though, they're still providing a (mostly) fantastic service, totally free to the end-user. And one can blast the quality of their SERPs if one wishes, but what they provide—even during the times when their rankings are at their lowest quality for a long time—is still something of value to the end-user. It might take them a little longer of sieving through results to find stuff, but the fact that they do in the end (where it would've been impossible or taken far longer without them or other search-engines) means Google still works as a tool, and provides a service of value.

        Can the same thing be said of those marketers who not only sell tripe, but write tripe articles to sell it, then invariably engage in article-spinning and the like on top of that? Where is the value in any of what they do?

        That's the difference: Google provide some value to countless people every single day; low-quality article directory marketers, who promote junk products, don't provide value to anyone at any time.

        What makes me laugh is those people you sometimes see here—low-quality "article directory marketers", SEO'ers and so on—making comments like "Google are shooting themselves in the foot; they don't exist without us!!" It implies that those individuals—who may, by their own admission, have been "helping Google milk that cow"—expect to receive some kind of gesture of lifelong loyalty and appreciation for their efforts by way of everlasting traffic.

        Which is absurd because of the very fact that Google is in it for the money.

        It means that if they can ride off the back off your crappy spam content and make a few bucks, they will—and they'll get away with it. And if the time comes that they're starting to see their public image slipping, or they're losing users and advertisers to the other search-engines, then they'll take action to clear up some of the same mess they knowingly let build up. And they won't thank you for that time you spent together when your relationship was "mutually beneficial", because they don't care. They will leave you choking in the dust.

        All I'm saying (to these people) is: just because you think you're playing along with Google's attempts to cash in, don't expect that that'll mean you'll receive any favours or security from them in the long-term; as soon as assuming a passive stance ceases to be an option for them any longer, and the consequences begin to catch up with them, Google will drop your ass quicker than a rave-goer does an ecstasy pill and sleeps with your girlfriend.

        Which is why it pays to think long-term, about building a business asset, and about providing value to others. Not about gaming the system for a quick buck, through any means necessary. Maybe Google can, but they own, run and are the system. We, on the other hand, cannot.
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      • Profile picture of the author celente
        Originally Posted by Kevin AKA Hubcap View Post

        Google=Full Of Sh*T

        So now Google suggests to not do article marketing. I guess the furor over poor search results has become loud enough to where it may have an impact on their credibility.

        We all know how many article directories make money right? RIGHT??

        Google Adsense.

        The way I see it Google milked this cow as long as they could. They knew what results were coming up. They knew how much money was being made via adsense. They knew that eventually people would begin to question their motivations and/or their competence.

        So they played both sides against the middle and now complain that the best quality content might not be found on many of these article directories.

        Really?? REALLY??




        And I have low expectations of Google's intentions and moralistic inclinations.

        Let's not pretend Google is pure as new fallen snow... or even tries to be. Google is out to maximize profit. If they can do that, and get away with providing inferior results they will.

        My .02
        I hope all this google crap and article market stuff is dead stuff continues.

        It is getting rid of some of my competitors. lurrrvly!!!

        So yes article market is dead, and google knows what it is talking about
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      • Profile picture of the author Diane S
        Originally Posted by Kevin AKA Hubcap View Post


        The way I see it Google milked this cow as long as they could. They knew what results were coming up. They knew how much money was being made via adsense. They knew that eventually people would begin to question their motivations and/or their competence.

        So they played both sides against the middle and now complain that the best quality content might not be found on many of these article directories.

        Let's not pretend Google is pure as new fallen snow... or even tries to be. Google is out to maximize profit. If they can do that, and get away with providing inferior results they will.

        My .02
        Exactly!

        As long as these article directories are INDEXED by Google, I will continue to write quality articles and submit them, regardless of the quality of other articles at the same directories.

        When Google really disapproves of a practice, mass deindexing happens.
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  • Profile picture of the author alamest
    I party agree with this video because in one sense he is right that we need to write article and it should be quality rather spinning and so on.

    Google loves quality content so no matter where ever you write..if you build your own website start adding content..if you don't do it regularly than you will lose the trend of traffic..

    Where as article directories are constently update every single day so getting rank for high quality article is the best place and most of marketers don't just go for backlinks but also want to get good quality of traffic to their website.

    With article marketing and submitting to article directories is first start to bring quality traffic to the website. If you build your website and get index and so on, it will take you months to get stable amount of traffic.

    So I partly agree with Matt..Branding is very good so you will get anyway free traffic but to create that branding your need to get traffic and quick one which will only get from article directories and so on..

    Google never says exactly what they want and keeps silent with everyone.

    Any way thanks for sharing this video..

    Alam
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  • Profile picture of the author clever7
    He was giving a typical lesson to the public. He simply said that article marketing should not be our main marketing strategy. There are more powerful solutions.

    Thank you!

    We know that there are better solutions.

    However, article marketing is convenient, and very efficient. Why should we abandon a method that brings us positive results with little effort?
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  • Profile picture of the author tpw
    LOL

    I decide how I run my business, and how I attract customers to my business.

    If Google doesn't like it, they can bite my shiny metal ass.



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  • Profile picture of the author moneyninja
    When I first read about article marketing, I could definitely see the benefit. But also I was left wondering when google would put a stop to the scamming I saw. Paying for clicks on your article so it is the top viewed? Seems kind of spammy.
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    • Profile picture of the author DireStraits
      Originally Posted by GeorgeReed View Post

      Article marketing. Knew it would get the chop one day.
      Let me know when that day comes or is viewable on the horizon, will you, George? Because as yet, it isn't happening. :p
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by GeorgeReed View Post

      Article marketing. Knew it would get the chop one day.
      Looks like you were mistaken then, George? It didn't.

      That's why so many professional, successful article marketers here have been welcoming the recent changes in Google's algorithm, which work to our benefit and eventually might even help to take away some of the online junk - and that would help article marketing even more.

      "Article directory marketing" took a hit, perhaps (it's too early to tell, really), but that was never really a very viable business model anyway.
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      • Profile picture of the author Chri5123
        Originally Posted by Alexa Smith View Post

        Looks like you were mistaken then, George? It didn't.

        That's why so many professional, successful article marketers here have been welcoming the recent changes in Google's algorithm, which work to our benefit and eventually might even help to take away some of the online junk - and that would help article marketing even more.

        "Article directory marketing" took a hit, perhaps (it's too early to tell, really), but that was never really a very viable business model anyway.
        Totally agree with this ^

        It seems that not a lot of people know the difference between "Article Directory Marketing" and "Article Marketing".

        If you ARE "Article Marketing" as oppose to the method rehashed over and over again "Article Directory Marketing" you will welcome the changes to Google!

        Main Point:

        Alexa is bang on!

        It PAYS to the know the difference!

        Just my 2 pence.

        Chris
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  • Profile picture of the author IdeaLady
    Matt doesn't really address article marketing, as many of us practice it, in this video.

    If you are putting a bunch of spun crap on 300 sites linking back to your garbage site, stop it. Stop it now. But if you are writing quality content and syndicating it, that will always be effective marketing.

    Will it always be effective for SEO? Maybe, maybe not. And if you look at the title of the video, the question was about article marketing and SEO. SEO is not the only reason to syndicate your articles.
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  • Profile picture of the author AD25
    Ignoring what Google really wants is just plain dumb.
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    • Profile picture of the author NicoleBeckett
      Originally Posted by AD25 View Post

      Ignoring what Google really wants is just plain dumb.
      What Google *wants* is quality content that isn't the same 'ol re-hashed garbage, just shoved through a spinner to look different. And, sadly, that's what most of the article directories became full of as people tried to cheat the system.

      Google is in the business of providing its users with solid information, quick answers to their questions, and resources for solutions. If they can't do that, searchers will head elsewhere.

      As far as I know, there is no other way to offer all of those things than with quality content (be it articles, blog postings, videos, etc) If you're in the business of publishing those things, you're going to be doing what Google *wants* - whether you publish them on your own site, on an article directory, as a guest blog post, on YouTube, etc.
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      • Profile picture of the author myob
        Google is the KING of the search engines, and should be shown some respect for its actions.

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  • Profile picture of the author Halifax
    Random observations:

    1. Many are the times I've clicked on an AdSense link at the top or side of a Google SERP and been taken to a site that is NOT selling the item I'm looking for or anything remotely like it. Google made their few cents from my click, but my perception of their AdSense results in their SERPs was eroded -- over and over. They might want to try a little housecleaning in the AdWords department.

    2. Google HAS to know that there's a balancing act between having the best quality results and making money on clicks. They could turn their search results into a 100% pay-for-ranking thing, but that would devalue their product and make web surfers go elsewhere to search. Yes, they want as much revenue as possible from paid clicks, but someone there is smart enough to know that they also need the best results, and those results are usually not clicks that make money for Google. Quite often those results are articles.

    3. BUSINESS REALITY: You WILL have to bust your hump for a fair amount of time to create a real business. There is NO pushbutton business that you can start with $100, put minimal time and work into, and watch dump trucks full of cash arrive. If you want a low up-front cash investment, you need to put in a LOT of time and effort to make your business succeed. After SEVERAL years of that, you MAY be able to take several months off and travel the world while your business is on auto-pilot, but it's not going to start off that way. Stop trying to spin articles, and do the work to create something worthwhile that will last, instead.


    Scott
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    • Profile picture of the author Kay King
      This is the SAME Google that a year ago listed EZA articles at the top of search results - and still does for many niches.

      Articles marketing is and has been a tool to use as part of a strategy. Those who thought article marketing WAS the strategy are the only ones to be disappointed by Google's ever changing announcements.

      kay
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  • Profile picture of the author Kathy_T
    I have always enjoyed writing articles for ezines - but that's just because I LOVE writing in general. I certainly don't (and wouldn't) advocate using article marketing as the sole method of getting traffic.

    I have seen some REALLY nasty junk on article directories. There is definitely some true garbage being spewed out into some of these places.

    But, I've also seen some great content as well. I think that if I were not confident with my writing, I would probably not use article marketing that much.

    Used in conjunction with other excellent marketing methods that are being discussed 'round here, I think it has its place.
    (And I agree w/ Scott, above, who mentioned the importance of not "spinning" articles. Most of those things are almost non-readable anyway, and if I saw a badly spun article, I doubt I'd click on ANY link in it.)
    Kath
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    • Profile picture of the author AD25
      Originally Posted by Kathy_T View Post


      I have seen some REALLY nasty junk on article directories. There is definitely some true garbage being spewed out into some of these places.
      Yeah just yesterday, I was reading some niche articles on EZA, and one of the articles posted was the SAME 4 paragraphs twice in the same article back to back. How does that get through.
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  • Profile picture of the author Bill_Z
    Here is what I do: I test it and see if it works. In my experience, article marketing has been good for some traffic, and has been little to no benefit for any keywords with any type of competition. As for what Cutts says, I don't listen to a word of what he says about anything. There are 2 situations here: What works, and what Cutts says works. I choose the former.
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  • Profile picture of the author Jordan Kovats
    I'm waiting for the official list of "what does work" from Google. Apparently, only other sites 'naturally' linking to your content is the best method in Google's eyes.
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  • Profile picture of the author webpromotions
    I'd have to disagree with the replies here that say Google is doing this just because they prefer 'paid advertising'.

    Google is the king of paid advertising ONLY because they first proved that they can deliver the most relevant search results.
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    • Profile picture of the author Chri5123
      Originally Posted by Doug English View Post

      I'd have to disagree with the replies here that say Google is doing this just because they prefer 'paid advertising'.

      Google is the king of paid advertising ONLY because they first proved that they can deliver the most relevant search results.
      I agree with this ^

      They do provide the most relevant search results.

      However show me 1 page on Google's results that does not contain an article of some kind.

      The article directories are dying maybe....

      Google are going after the people that are trying to "game" the search engines.

      Find an authority in your niche - build a relationship with them and then write a guest post on their blog with a relevant solution to a problem and see how you feel then.

      Article Marketing carried out correctly is not going anywhere.

      Chris
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      • Profile picture of the author inter123
        Google spokesman says in the video '...typically the sites that re-publish these articles are not the highest quality sites'. On that basis, I wonder why anyone who is in any way serious bothers with Ezine Articles and the like.

        When you look at the content on the likes of Ezine Articles, it is largely a joke. I figuring, true professionals would have seen the content and avoid it to prevent soiling their reputation. It is better to seek out high quality publishers in the first place and skip Ezine Articles altogether.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by inter123 View Post

          On that basis, I wonder why anyone who is in any way serious bothers with Ezine Articles and the like.
          Then you've either not read or you've chosen to ignore most of the discussions in this forum about "article marketing", in most of which countless successful, professional article marketers explain exactly and in detail why we're "bothering" with Ezine Articles and the like, and why we're continuing to do so now. :rolleyes:
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          • Profile picture of the author Doug Wakefield
            They bother with EZA simply because it is a major go-to site for content. Until this stops being the case there will be a reason to use them.

            They aren't looking for the direct traffic from them, but instead the traffic they will receive when someone publishes their articles on other sites. This traffic is MUCH higher converting than any EZA traffic is... and often doesn't face the same distractions that could lose your reader before the finish.
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            • Profile picture of the author 60MinuteAffiliate
              Originally Posted by Doug Wakefield View Post

              They bother with EZA simply because it is a major go-to site for content. Until this stops being the case there will be a reason to use them.

              They aren't looking for the direct traffic from them, but instead the traffic they will receive when someone publishes their articles on other sites. This traffic is MUCH higher converting than any EZA traffic is... and often doesn't face the same distractions that could lose your reader before the finish.
              I've been bum marketing for years and yes I agree. We were all taught initially by Travis Sago and then by countless others, especially in wsos, about the benefits of article marketing and submitting your articles to EZA for daily traffic.

              That's exactly the same reason why it got so saturated.

              Regards

              COlleen
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        • Profile picture of the author Deedee11
          Some great thoughts here and lots of diverse opinions.

          To me Google is not the only game in town and of course as any business they are here to make money. They think they are God and Goddess of the Internet . . . whatever.

          As a writer for Imers I slave over original quality content because duplicate content stinks. I guess maybe it does some kinda something for some people but anyone taking pride in their biz is going to want to shine in their niche.

          Heck even my plr prods are better than most originals I see out there. They barely resemble the original plr piece because I care . . . because I only want rave reviews associated with my brand.

          Too many are just following the gurus and looking to make a quick buck. I think the shake up---if that really is what this will be---is a good thing . . more room for the professionals that really care about their biz and the world.

          I don't think article marketing is going anywhere, it's just going through refinement. YAY!

          Wild success to you all,
          Dee
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  • Profile picture of the author MrDoughBoy
    Banned
    Totally agree with the post above this one. There is a big difference between article marketing and "article directory marketing". Google hates the later. If you write quality articles and are authoritative in your niche then google will reward you with higher SERPs. Blast your articles via manual or automated submissions to those low quality article directories and google will bury you in the SERPs along with those low quality spam directories.
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  • Profile picture of the author masterpeez4py
    article marketing is the best way to get SEO.
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  • Profile picture of the author SocialMediaOwls
    I go the other way...

    Article marketing is such a small force or factor in SEO, why bother?

    I need to make sure that 800 lb. gorilla in the corner is well fed...I'm not going to piss off my web/video search monopoly so I can peddle crap articles...

    it makes no sense
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    • Profile picture of the author Deedee11
      Originally Posted by SocialMediaOwls View Post

      I go the other way...

      Article marketing is such a small force or factor in SEO, why bother?

      I need to make sure that 800 lb. gorilla in the corner is well fed...I'm not going to piss off my web/video search monopoly so I can peddle crap articles...

      it makes no sense
      heh, well maybe that's the diff . . . my articles aren't crap. People love mine.

      Wild success to you,
      Dee
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  • Profile picture of the author aaronngoh
    I provide unique content to the article directories and this does not affect me.

    What changes for me is relook at what the market what to know about my niche and just answer those questions in article

    Yes, there seem to be lot of opinion on the recent google change, but if you are working based on the truth principle, which is providing value, then it is very simple and long lasting
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  • Profile picture of the author clever7
    Yeah just yesterday, I was reading some niche articles on EZA, and one of the articles posted was the SAME 4 paragraphs twice in the same article back to back. How does that get through.


    This is why we are losing EZA... because such articles were approved!
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  • Profile picture of the author CDarklock
    Matt's completely correct on a number of fronts.

    1. Most articles on directories are crap

    2. Most sites that syndicate the articles are crap

    3. The backlinks are devalued by these factors

    But keep in mind that the question was asked in reference to backlinks for SEO.

    I think he would give a very different answer if asked whether he recommended article marketing for building a reputation and attracting traffic, and whether SEO benefits would accrue as a side effect.

    I think his answer to that would be far more positive, and call out specifically that this is precisely what Google wants sites to do - create quality content, spread it wide, and direct people who want more of it to a central location - if they would like better rankings. Instead of getting ranked to be popular, it's about getting popular to be ranked.
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    • Profile picture of the author tpw
      Originally Posted by CDarklock View Post

      I think he would give a very different answer if asked whether he recommended article marketing for building a reputation and attracting traffic, and whether SEO benefits would accrue as a side effect.

      I think his answer to that would be far more positive, and call out specifically that this is precisely what Google wants sites to do - create quality content, spread it wide, and direct people who want more of it to a central location - if they would like better rankings. Instead of getting ranked to be popular, it's about getting popular to be ranked.

      You have stated this well Caliban.
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  • Profile picture of the author cryptone24
    I'm just happy to not have to compete with so many article sites, and with more legit content from sites that are not clearly doing it to game the system.

    It becomes hard to compete with the Ehow's of the world.

    Article marketing by no means is dead....that is....if you only use it for backlinking.
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  • Profile picture of the author tyronne78
    I guess anything that affects their "bottom line" is a problem.
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  • Profile picture of the author Chris Worner
    Looks like I am a little late to the party

    ah what the heck;



    Pop Corn!!!!

    Chris


    P.S.

    Long Live Google!

    If it wasn't for that algorithm change, my competition wouldn't have been eliminated.

    The sad thing is, this video will probably spawn a whole slew of new, 'article marketing is dead,' type threads.

    Quality content and syndication FTW!
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    • Profile picture of the author Richard Van
      Long Live Google!

      If it wasn't for that algorithm change, my competition wouldn't have been eliminated.

      The sad thing is, this video will probably spawn a whole slew of new, 'article marketing is dead,' type threads.

      Quality content and syndication FTW!
      Well said Chris.

      I have to disagree with the spawning lots of "article directories are dead" threads though. On the contrary, I find them so much fun and so much better for me financially, I've been thinking of starting a few myself .

      I've never seen so many people drop off the bandwagon and leave the door wide open for the people who this makes no difference to.

      Bravo Google, I never thought I'd see the day the big G, s****'s from a great height on my competition and then rewards me for doing it right, despite the 99% who've disappeared, telling me I've been doing it all wrong in recent times .
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  • Profile picture of the author webjedi
    This is a super valuable threat and I respect your seasoned experience discussing this issue.

    I tend to agree with many of you that it is a good thing for the workers and a bad thing for the article spammers (that's what I call them).

    I think it improves the Internet in general (and I think this is Google's aim not paid listings or traffic) and I agree that continuing to use article sites in they way they are intended will benefit in high value traffic from syndicated niche sites.

    wj
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    • Profile picture of the author dblgdee
      I see different interpretations of what Matt is saying in the video
      He says Google prefers good content and social media marketing
      The way he seems to refer to article marketing leans more to what I see more as syndication with the same article appearing in different directories, producing "duplicate content across the web"
      There are some simple ways to avoid this, but submitting articles to directories such as EZA is still considered article marketing, so is this still good or bad or are we being evil.
      So is article marketing dead?
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  • Profile picture of the author healthtourism
    Article sites do have you very high PR so links from there are very handy.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by healthtourism View Post

      Article sites do have you very high PR so links from there are very handy.
      Simply not true at all.

      Articles in directories go on PR-0 pages.

      The directories' home pages may have "very high PR" (some of them) but those aren't where your articles go.

      Remember: websites don't "have page rank". Pages have page-rank.

      Article directory backlinks are about as low as you can get, in backlinking terms. (Forum profiles are arguably even worse. But they're all dreadful, anyway). One context-relevant, higher-PR blog comment is typically worth many thousands of article directory backlinks.
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    • Profile picture of the author Richard Van
      Originally Posted by healthtourism View Post

      Article sites do have you very high PR so links from there are very handy.
      It's this very myth that has spawned countless useless courses on article marketing getting people to spam the directories with rubbish articles for a backlink that was crap in the first place.

      ...and now Googles responded.

      Read what Alexa said above, better still, Google "page rank checker" and just see for yourself.
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      • Profile picture of the author DireStraits
        Originally Posted by Alexa Smith View Post

        Simply not true at all.
        Originally Posted by Richard Van View Post

        It's this very myth that has spawned countless useless courses on article marketing getting people to spam the directories with rubbish articles for a backlink that was crap in the first place.
        As we say here in Yorkshire, "s'like floggin' a soddin' dead 'oss".
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      • Profile picture of the author julianwebb
        Originally Posted by Richard Van View Post

        It's this very myth that has spawned countless useless courses on article marketing getting people to spam the directories with rubbish articles for a backlink that was crap in the first place.
        ... "with rubbish SPUN articles" ...

        That post was made in 2011.

        I just subscribed to a course. I think they are sincere to promote creating quality content.

        But they also promote spinning the content!

        I keep on thinking, why don't they just teach how to write quality content that would have high chances of getting syndicated all over the world, rather than teach crappy "techniques" that sound like "just try them all and your luck to see what works", if there's any reason at all for that "technique" to work!

        I advocate testing methods, and finding those that work for you.

        But such (expensive) courses can be very dangerous especially to beginners. They give money a bad name. And sure know how to waste your time.
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        • Profile picture of the author emptee
          Originally Posted by julianwebb View Post

          ... "with rubbish SPUN articles" ...

          That post was made in 2011.

          I just subscribed to a course. I think they are sincere to promote creating quality content.

          But they also promote spinning the content!

          I keep on thinking, why don't they just teach how to write quality content that would have high chances of getting syndicated all over the world, rather than teach crappy "techniques" that sound like "just try them all and your luck to see what works", if there's any reason at all for that "technique" to work!

          I advocate testing methods, and finding those that work for you.

          But such (expensive) courses can be very dangerous especially to beginners. They give money a bad name. And sure know how to waste your time.
          Yes, the post was made in 2011.. along with the rest of the thread..

          Any reason you dragged it out.. 4 years later?

          Michael
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  • Profile picture of the author TimRuswick
    This is really great to know. I just had an SEO client of mine write 10 articles and I published a few to ezine, but im thinking the others might be better suited on his blog now instead of article Sites...
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  • Profile picture of the author maxsi
    Article marketing works.... my honest opinion
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