Product Creators-How Do You Set Up Your Sales Funnel?

22 replies
Do you create all of your products first? For example, do you create your front end product, and then your back ends, and then start selling? Or do you create your front end product and as it's selling, work on your back end products?

In my opinion, I think it's best to have everything in order first. It also depends on if you have a list you are marketing to or if you are trying to build a list at the same time.

Any thoughts? I'm just curious as to what other people think! Thanks in advance!
#creatorshow #funnel #product #sales #set
  • Profile picture of the author alamest
    I believe everything should be made first before going to the public so it that case if demand arises than it will difficult to build the back end..

    Alam
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  • Profile picture of the author Shaun OReilly
    Originally Posted by scrofford View Post

    Do you create all of your products first? For example, do you create your front end product, and then your back ends, and then start selling? Or do you create your front end product and as it's selling, work on your back end products?
    Develop an overall idea of the products that you could create
    so you know the project is worth your time and energy.

    Create the front-end product first and then work on creating
    the pre-sales materials.

    Once you prove that people want to buy your front-end
    product, you can put more time into expanding the back-end.

    If people don't buy the front-end, move onto another idea.

    Dedicated to mutual success,

    Shaun
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    • Profile picture of the author scrofford
      Originally Posted by Shaun OReilly View Post

      Develop an overall idea of the products that you could create
      so you know the project is worth your time and energy.

      Create the front-end product first and then work on creating
      the pre-sales materials.

      Once you prove that people want to buy your front-end
      product, you can put more time into expanding the back-end.

      If people don't buy the front-end, move onto another idea.

      Dedicated to mutual success,

      Shaun
      Hey Shaun I agree with you here! I think what you said is probably the best, risk free way to do it! Thanks for sharing that!
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  • Profile picture of the author RevenueGal
    You can still lead your buyers through a sale funnel before you get your higher end products finished by selecting some quality products offered through affiliate programs. This will allow you time on creating your own higher end products when you're ready.
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  • Profile picture of the author scrofford
    Anyone have any other takes on this? I would love to hear all the ideas with products and sales funnels!
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    • Profile picture of the author Kevin AKA Hubcap
      All depends on what the back-end is but let me start from the beginning.

      1. Create an opt-in product. So far these have all been short PDF reports. They contain high quality information and look the part (quality formatting, use images, video, and flash). I want the report to make an impact.

      2. Front End Product--Physical or digital. Provide what was promised. I try to under-promise and over deliver. If its a digital product, specifically a PDF, I like to use the tools mentioned above (images, video, flash) to provide more impact.

      So far my physical products have all been black and white. Nothing color yet (at least for the front end).

      3. Back End-- For me everything leads to a continuity program though I'm also starting to develop non continuity complementary products.

      IMO you need to know the direction you're headed but don't need the front end or back end products ready when you start. If all you have completed is the list builder---> build your list. Provide additional quality content and when you're front end product is ready launch it.

      The same goes if you have the front end and no back end.

      Also don't forget potential customers can be found online and offline. Get your product in front of them where they congregate. That could be a forum, blog or community center or offline club.
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  • I always have both a front and back end in place before releasing a product, whether it's a full launch or a WSO.

    When I first started, this meant more work, although there are strategies you can use to pull back end products together quickly.

    Now I have a good product line, the back ends are often bundles of my other products offered as a special one time deal - although I do still use a variety of techniques depending on what matches the front end best.

    Thom
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  • Profile picture of the author Istvan Horvath
    I have listened a Colin Theriot show over at http://TalkMarketingNow.com .... and he suggested to work in the opposite order: from the most expensive back end product towards the simpler, smaller ones. If you think about it - it makes sense
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    • Profile picture of the author Shaun OReilly
      Originally Posted by Istvan Horvath View Post

      I have listened a Colin Theriot show over at http://TalkMarketingNow.com .... and he suggested to work in the opposite order: from the most expensive back end product towards the simpler, smaller ones. If you think about it - it makes sense
      If you know that you have a winning project on your
      hands, then that's an option.

      However, I prefer to test a product idea first by getting
      an easy to create front-end product out there first to
      prove that people will buy.

      If they don't, I'm not out by much time or money. But if
      I'd created a front-end and extensive back-end and the
      idea doesn't fly - I'll lose a whole lot of time and money.

      Another option is to create the initial front-end, and also
      include easy back-end offers that don't require much
      additional time or effort - such as affiliate offers, coaching,
      etc.

      Dedicated to mutual success,

      Shaun
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  • Profile picture of the author James Basher
    i always have one front end low ball offer (free CD/free DVD) just add shipping plus a 30 days free membership trial 19.97 after as a one time offer after the first offer.wrks for me.
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  • Profile picture of the author Chri5123
    Originally Posted by scrofford View Post

    Do you create all of your products first? For example, do you create your front end product, and then your back ends, and then start selling? Or do you create your front end product and as it's selling, work on your back end products?

    In my opinion, I think it's best to have everything in order first. It also depends on if you have a list you are marketing to or if you are trying to build a list at the same time.

    Any thoughts? I'm just curious as to what other people think! Thanks in advance!
    Nice thread and good question!

    Here is what I normally do depending on the niche.

    Get the main product done, sometimes I outsource this.

    Start all prelaunch materials and get it out there while the product is being created.

    Then launch and if sales take off build more upsells and products on the back end.

    Chris
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  • Profile picture of the author tyronne78
    What you need is a list magnet ,basically to capture their information on the front end of the sales funnel, then you gradually back end them with a product to sell, you always lead with free.
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  • Profile picture of the author omk
    In a perfect world you'd have all your products done and all you'd have to worry about is brining them into your funnel. But sometimes you may not have a good idea of what you want to offer as your backend product, your mid priced product, etc.

    Sometimes you may even wait until u get a sizable group of buyers for your entry products and give them a poll in order to find out what types of products most of them want.

    My best advice to you is to plan as far ahead as possible and never to offer something or sell soething that you can't deliver.
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  • It's important to have more less the whole Funnel ready on launch day for the following reasons:

    1) Super affiliates won't promote you if you only have one front-end product, because they dont make any extra commissions on the back-end. The more stuff you have in the back-end, the more chances for them to bump the $-per-visitor ratio and the higher the chances they will promote for you.

    2) You get to know your true metrics. That's very important so you can gauge as soon as possible how much can you pay for your traffic. For example, if your opt-in is 35% and your $-per-lead by the end of the funnel is $6.1 per lead, that means that you can pay up to 6.1x0.35= $2.1 per unique visitor. That will allow you to budget for your PPC campaigns, your banner buys, your solo mail ads, etc. Knowing your business metrics is very important stuff in order to leverage your business.
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  • Profile picture of the author ContentIn48Hours
    I know it's just marketing and money is money, but I hate buying a product, only to get an immediate upsell about the same product in a better form.

    I don't mind a compliment to the product, I just hate upsells that have are improvements over the quality product I thought I just bought.

    I don't know if I expressed my thoughts as clearly as I wanted to. However, I know that upsells will bring additional funds, but it might be at the expense of some future customers if you do them the wrong way.

    Steve
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  • Profile picture of the author mr2monster
    I tend to make a front end product, then let those buyers tell me what the higher end products should be by way of customer support requests, surveys, and communication with my list...

    Makes sense to let your buyers tell you what else they want to buy.


    I used to make my entire sales funnel before I "launched"... and there were a few times that I flopped completely, making a front end product that sold reasonably well, with higher-end products that didn't sell squat because I wasn't aligned with my customers desires.
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  • Profile picture of the author JamesHughes
    One thing at a time.

    Create front end product and link to back end. (include bonuses of higher value)
    Build a list
    Promote front end product with links to back end.
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  • Profile picture of the author Patrick_Kelly
    I always go with:

    - List Magnet (free offer - PDF report, etc)
    - Paid Product (e.g. Major expansion of free product, with all holes filled in)
    - Upsell at Checkout (e.g. Membership site, video support, etc)
    - Affiliate products and further products to list over time

    I try to make sure I have the free offer, the paid product and the upsell ready for launch.
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  • Profile picture of the author oneplusone
    Originally Posted by scrofford View Post

    Do you create all of your products first? For example, do you create your front end product, and then your back ends, and then start selling? Or do you create your front end product and as it's selling, work on your back end products?

    In my opinion, I think it's best to have everything in order first. It also depends on if you have a list you are marketing to or if you are trying to build a list at the same time.

    Any thoughts? I'm just curious as to what other people think! Thanks in advance!
    You've already got some great replies (especially from Shaun) so I won't repeat what's already been said.

    Your main priority should always be the front-end.

    A huge mistake a lot of internet marketers make is they place too much emphasis on the back-end.

    A majority of your efforts should go into the front-end, not the back-end.

    The front-end is the lifeblood of your business -- you can screw up the back-end and take ages to sort it out and you'll be fine -- screw up or neglect the front-end for too long and your business will eventually be finished.

    Once you've got the back-end in order and have figured out the Customer Lifetime Value (CLV), your main goal should be to bring in as many new people as possible on the front-end into the system.
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    'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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    • Profile picture of the author Tom B
      Banned
      OK, we are talking about front end and oto offers...

      I just wanted to make sure since I consider all the selling like autoresponders and video perpetual launches as part of the sales funnel.

      Since I sell software, I make the high priced version first. I just strip away stuff to make my front end or even giveaway if I am list building.

      I can get two or three products out of one software program.

      I can't see why the same can't be done with an ebook. Strip out some main points to make a report for a giveaway. Sell them on the full version and offer videos explanations of the ebook with mind maps and other complimentary items as the oto.

      Personally, if you know it will sell then complete it all.
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      • Profile picture of the author Devid Farah
        It is ALWAYS better to have all your product created at first, looked at it thoroughly before going all out for comprehensive marketing.

        That way, you will be able to direct all your energies in marketing and twisting the salable points of the product without any distraction.
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