How do you word your Squeeze pages?

22 replies
Hi everyone, I'm looking at testing various squeeze pages, and was wondering what has worked for you.

Such as what you put the most emphasis on, the fact it's free, or it's instant? Exclusive? Or the benefits of having whatever it is you're offering? All of the above? I look forward to your reply.

Thanks
#pages #squeeze #word
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by spope91 View Post

    Such as what you put the most emphasis on, the fact it's free, or it's instant? Exclusive? Or the benefits of having whatever it is you're offering? All of the above?
    It depends on your perception of the people reading it, and their expectations and familiarity with "squeeze pages".

    For example, in the "IM-advice niche" (and perhaps for "make money online" as well, to some extent), you'll need something completely different, in both style and content, than what you'd need in (for example) a skincare niche.
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    • Profile picture of the author spope91
      Great post

      See, I'm not in the IM Niche, so I imagine that that people i'll be marketing to won't be anywere near as familiar with a squeeze page as people in the IM niche are. So I wasn't sure what kind of angle to put on it, so I'm probably going to test

      What aspect of your squeex pages do you put most emphasis on Alexa?

      Thanks
      Signature
      What the mind can conceive, and believe, it can achieve.
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      • Profile picture of the author AmandeepS
        Hi

        I use two different types of headlines

        1) "Secret" Headline
        2) "Results" Headline


        Here's an example:

        FREE VIDEO REVEALS THE NUMBER 1 SECRET TO LOSING WEIGHT 90 DAYS BEFORE YOUR WEDDING

        FREE REPORT REVEALS HOW A UNIVERSITY DROPOUT BUILT A $50K INTERNET MARKETING BUSINESS IN 12 MONTHS

        Hope this helps

        Amandeep
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        • Profile picture of the author spope91
          Originally Posted by AmandeepS View Post

          Hi

          I use two different types of headlines

          1) "Secret" Headline
          2) "Results" Headline

          Here's an example:

          FREE VIDEO REVEALS THE NUMBER 1 SECRET TO LOSING WEIGHT 90 DAYS BEFORE YOUR WEDDING

          FREE REPORT REVEALS HOW A UNIVERSITY DROPOUT BUILT A $50K INTERNET MARKETING BUSINESS IN 12 MONTHS

          Hope this helps

          Amandeep
          Awesome, this is the kinda thing I'm going for, I'm gonna test to see which works best
          Signature
          What the mind can conceive, and believe, it can achieve.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by spope91 View Post

        See, I'm not in the IM Niche, so I imagine that that people i'll be marketing to won't be anywere near as familiar with a squeeze page as people in the IM niche are. So I wasn't sure what kind of angle to put on it, so I'm probably going to test

        What aspect of your squeex pages do you put most emphasis on Alexa?
        Like you, I've never been in the IM-advice niche at all, so far, and I tend to assume that my potential customers aren't familiar with squeeze pages. So I do five things with them:-

        (i) I make it all about what I'm offering them in exchange for their email address (the "free report" or whatever it is, the "bribe", anyway) and do a headline typically asking them a relevant question, with the obvious inference of it being a problem that the "free report" will help them with;

        (ii) I don't do the headline so that it looks anything like a sales-page headline: no bright red, no capital letters, nothing "salesy";

        (iii) Under the headline, I put about 4 or 5 "bullet points" setting out, in as few words as possible, the main benefits of the "free report";

        (iv) I make it really clear "how the opt-in works" on the assumption that they're nervous about providing their email address, so I explain (in small lettering, near the opt-in box) that I'll never divulge it to anyone, that I'll never send them "spam", that they can opt out any time they like, and so on;

        (v) I don't ask for their name (this is "the big one").

        You'll build a much bigger list if you don't ask for their name.

        You don't need their name.

        The people who say "But you need their name so that you can start off the emails to them with "Hi John" or "Hi Fred" or whatever" are completely missing the point, in my opinion. Doing this is a negative, not a positive. Many people don't like it: they think it makes you sound like someone selling something.

        (Having said all that, it may be that the next squeeze-page I do will be for the IM niche, in which case possibly very little of the above will apply!).

        In 4 of my "other niches", I split-tested using squeeze-pages against using "my normal sort of sites" (which all have an opt-in anyway). And in all 4, I built a bigger list with the squeeze-page but made more income long-term without it. So I don't actually use them, now. Don't let people tell you that "because the money's in the list, it follows that the bigger the list you build, the more income you'll make". It's not necessarily true. In fact, I think it's pretty often not true.

        The other people I don't listen to are people telling me that the entire squeeze-page has to be "above the fold", i.e. entirely visible on one screen without the need to scroll down. There's a theory about, among marketers, that more people will opt in, that way. Call me a skepchick but I don't believe a word of it. I think it's one of those "urban myths of internet marketing" that everyone believes and nobody actually tests.
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        • Profile picture of the author James Clark
          It is a proven fact that long squeeze pages work better then before. So, there is plenty of free information on the Internet about squeeze pages. But FREE information will only get you so far.

          You have to test these things for yourself. That would be your best bet.

          Based on my experience, a high converting squeeze is not a simple process.
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by James Clark View Post

            It is a proven fact that long squeeze pages work better then before.
            I don't understand this comment at all ... what do you mean by "long squeeze pages", James?
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            • Profile picture of the author James Clark
              Originally Posted by Alexa Smith View Post

              I don't understand this comment at all ... what do you mean by "long squeeze pages", James?
              (LOL)There is a young Marketer in this forum that has a WSO showing one, however I'm not going to make it public here. If you want see one send me a PM and I give you the link.

              You'll would be surprised when you look at one!
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  • Profile picture of the author AdmiralGloom
    Focus on the benefits.

    Put your mind into your customer for a moment and ask "How will this make my life easier?"

    Does it save me time or money? Do I get to sit at the beach while I work?
    Things like that.

    Also, you can do a search on Google. Pretty easy just "[niche] benefits"

    Hope I helped.

    Cyber Regards.
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    • Profile picture of the author spope91
      Originally Posted by AdmiralGloom View Post

      Focus on the benefits.

      Put your mind into your customer for a moment and ask "How will this make my life easier?"

      Does it save me time or money? Do I get to sit at the beach while I work?
      Things like that.

      Also, you can do a search on Google. Pretty easy just "[niche] benefits"

      Hope I helped.

      Cyber Regards.
      Another great post

      I find putting yourself into the customers shoes always helps determine what they want.

      Cyber thanks
      Signature
      What the mind can conceive, and believe, it can achieve.
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  • Profile picture of the author AdmiralGloom
    Few more things I guess.

    Through A/B testing it shows that lighter colored buttons generally work more so possibly do your "submit" button as a lighter orange...but that is up to you.

    As you list starts to grow, maybe think about adding "XX,XXX Have Already Taken Advantage of This FREE Course!"
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  • Profile picture of the author Mehak
    make it long so people read it. Around 2-3 sentences and use as many verbs as possible.

    All the best
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    • Profile picture of the author spope91
      Originally Posted by AdmiralGloom View Post

      Few more things I guess.

      Through A/B testing it shows that lighter colored buttons generally work more so possibly do your "submit" button as a lighter orange...but that is up to you.

      As you list starts to grow, maybe think about adding "XX,XXX Have Already Taken Advantage of This FREE Course!"
      I've already focused on the colours N my Submit button is actually orange lol

      The x number of etc etc is a great idea though

      Originally Posted by Mehak View Post

      make it long so people read it. Around 2-3 sentences and use as many verbs as possible.

      All the best
      Yeah i tend to find several short attention grabbing sentances work best. I like the idea of focussing on verbs, there's a lot of thought into that, gettinga bit deep now lol

      Cheers.
      Signature
      What the mind can conceive, and believe, it can achieve.
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  • Profile picture of the author nerrutis
    Originally Posted by spope91 View Post

    Hi everyone, I'm looking at testing various squeeze pages, and was wondering what has worked for you.

    Such as what you put the most emphasis on, the fact it's free, or it's instant? Exclusive? Or the benefits of having whatever it is you're offering? All of the above? I look forward to your reply.

    Thanks
    Think this way, as if you would be a buyer!
    Ask and answer questions, then write the most INVOLVING question, and say that the answers is just a minute away - just email submit needed!
    Thanks
    Signature
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  • In my experience, curiosity outperforms benefit. According to my split tests, people would rather opt into something they find amusing, curiosity-tickling or shocking, than into something "useful".

    For example: people respond better to "how I improved my golf drive by closing my eyes before swinging the club" than to "how I improved my golf drive by tilting my feet 60 degrees backwards". Again, that's been my own findings and might not apply to your squeeze pages.
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    • Profile picture of the author James Clark
      Originally Posted by Anonymous Affiliate View Post

      In my experience, curiosity outperforms benefit. According to my split tests, people would rather opt into something they find amusing, curiosity-tickling or shocking, than into something "useful".

      For example: people respond better to "how I improved my golf drive by closing my eyes before swinging the club" than to "how I improved my golf drive by tilting my feet 60 degrees backwards". Again, that's been my own findings and might not apply to your squeeze pages.
      I started playing Golf when I was 4 years old. Also, while I was in college worked at a Country Club here in New York. I can understand how that be might true. Because golf is 90% between their ears. Don't believe me. Ask Tiger.

      The other 10% is the mechanics. But the mechanics is a heavy lift. How do I know? From experience. They now know that the mechanics is "BS"

      Most of the golfers never get pass the mechanics.(LOL)

      If you folks keep this up you are going to make me tell you the fishing story!
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      • Profile picture of the author James Clark
        Don't do anything unless you know why you are doing it. Two men were out fishing one day. One was an amateur. The other was a professional.

        The professional as you would expect, knew exactly where to go to catch the most fish. He knew when the fish were biting, as a result he came home with a string of fish everyday.

        The amateur, on the other hand wasn't very successful. He'd drop his line in the water, drop it again without any planning. And seldom he would catch any fish.

        Most of the time he would lose his bait. As you can imagine fishing was not much fun to him. But the professional could never get enough of it.

        The professional had observed the amateur on this particular day, and after filling his basket, he struck up a conversation with the neophyte.

        "Looks like you are not having such a good day, said the pro"

        "You're right. As a matter of fact" responded the amateur, " I can't seem to hook anything, even when I get a nibble"

        "Well, maybe you are working too hard. Let's see what you're doing"

        What causes you to pull your line up in the first place?

        "I get a nibble," said the amateur, a bit sarcastically.

        "Okay, you get a nibble, Then what?" pursed the pro.

        "I pull up my line and there's nothing on it. Most of the time the bait is gone"

        The pro hesitated for a moment and then continued. "When you feel the tug on the fishing line, do you have any idea what's really happening?

        "Why no, I never thought about it."

        "The fish is killing the bait" the pro explained.

        He has yet to take a bite out of it, he's just killing it. He might whack it with his tail. If you pull up the line at this point, all you'll have is dead bait, if anything. Make sense?

        You've got to have respect for the fish and he his eating habits. The fish is going to kill the bait before he bites.

        So when he kill the bait, he's got nothing to do but eat it, asked the amateur, now paying complete attention. Well, you're close.

        You see it take the fish a couple of seconds to kill the bait, and by this time, all the fish in the neighborhood swim over to the action. They gather around and they want some of that bait, too Why do you think that's so?

        " I guess because they are hungry" (The Herd)

        "You're right says the pro. Would you like to eat your meal in the midst of a bunch of hungry people"

        "No"

        "Neither does the fish. So what would you do?"

        "I'd take it and find a place where I could eat alone" answered the amateur".

        "And that is exactly what the fish is planning to do, given the chance"

        "So the next time you get a nibble on your line, instead of yanking that rod, I suggest you strip a little line off your reel.

        Give the line a little slack. Let the fish take it.

        Think about the fish looking for a place to eat his catch. Then as soon as the line tightens up, that's when you set your hook. Got it?

        The next time the amateur felt a nibble on his line, he did just what he was told. He gave the fish a little extra. And just like the old pro predicted, he caught the fish.

        What can you learn from the story? Well you could catch more fish for one thing. The amateur set the hook to quick.

        But there is a better payoff for Marketers. Sales people who have been trained in the traditionally manner set the hook to soon. They can't help but lose the sale.

        Old traditionally trained Marketers easily confuse the nibble with a buying signal, and move in for the kill. But today's prospects are too sophisticated to get hooked by these old selling techniques.

        Thanks for reading, and good selling.

        Jimmy.
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        • Profile picture of the author Mike Hill
          Originally Posted by James Clark View Post

          Don't do anything unless you know why you are doing it. Two men were out fishing one day. One was an amateur. The other was a professional.

          The professional as you would expect, knew exactly where to go to catch the most fish. He knew when the fish were biting, as a result he came home with a string of fish everyday.

          The amateur, on the other hand wasn't very successful. He'd drop his line in the water, drop it again without any planning. And seldom he would catch any fish.

          Most of the time he would lose his bait. As you can imagine fishing was not much fun to him. But the professional could never get enough of it.

          The professional had observed the amateur on this particular day, and after filling his basket, he struck up a conversation with the neophyte.

          "Looks like you are not having such a good day, said the pro"

          "You're right. As a matter of fact" responded the amateur, " I can't seem to hook anything, even when I get a nibble"

          "Well, maybe you are working too hard. Let's see what you're doing"

          What causes you to pull your line up in the first place?

          "I get a nibble," said the amateur, a bit sarcastically.

          "Okay, you get a nibble, Then what?" pursed the pro.

          "I pull up my line and there's nothing on it. Most of the time the bait is gone"

          The pro hesitated for a moment and then continued. "When you feel the tug on the fishing line, do you have any idea what's really happening?

          "Why no, I never thought about it."

          "The fish is killing the bait" the pro explained.

          He has yet to take a bite out of it, he's just killing it. He might whack it with his tail. If you pull up the line at this point, all you'll have is dead bait, if anything. Make sense?

          You've got to have respect for the fish and he his eating habits. The fish is going to kill the bait before he bites.

          So when he kill the bait, he's got nothing to do but eat it, asked the amateur, now paying complete attention. Well, you're close.

          You see it take the fish a couple of seconds to kill the bait, and by this time, all the fish in the neighborhood swim over to the action. They gather around and they want some of that bait, too Why do you think that's so?

          " I guess because they are hungry" (The Herd)

          "You're right says the pro. Would you like to eat your meal in the midst of a bunch of hungry people"

          "No"

          "Neither does the fish. So what would you do?"

          "I'd take it and find a place where I could eat alone" answered the amateur".

          "And that is exactly what the fish is planning to do, given the chance"

          "So the next time you get a nibble on your line, instead of yanking that rod, I suggest you strip a little line off your reel.

          Give the line a little slack. Let the fish take it.

          Think about the fish looking for a place to eat his catch. Then as soon as the line tightens up, that's when you set your hook. Got it?

          The next time the amateur felt a nibble on his line, he did just what he was told. He gave the fish a little extra. And just like the old pro predicted, he caught the fish.

          What can you learn from the story? Well you could catch more fish for one thing. The amateur set the hook to quick.

          But there is a better payoff for Marketers. Sales people who have been trained in the traditionally manner set the hook to soon. They can't help but lose the sale.

          Old traditionally trained Marketers easily confuse the nibble with a buying signal, and move in for the kill. But today's prospects are too sophisticated to get hooked by these old selling techniques.

          Thanks for reading, and good selling.

          Jimmy.


          Hey Jimmy I learned something about fishing and about copywriting... Thanks!
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          • Profile picture of the author Devid Farah
            Showcasing the benefits of the product you are selling will not be enough.

            Depending on the niche you are operating, you need to bring up the problems which your product is the solution to, give the visitor reasons why he or she must not die in silence but grab what you are offering freely by signing up immediately.

            It has worked better for me this way than most others.
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  • Profile picture of the author Fadzuli
    Have you tried Reverse Psychology?

    Example >> Don't opt in if you are not interested to make even $1 a day on Autopilot.

    I have not tested in Opt in pages. But in Articles i get like thousands of views to that blog article. I think the principles are the same. I agree with Anonymous Affiliate about creating curiousity.

    The more you meddle with their emotions, the more they tend to want to know.. I guess that's part of the Copywriting secrets.
    Signature

    On the way to be a better marketeer each day
    http://www.fadzuli.com

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  • Profile picture of the author briancassingena
    The main thing to remember is that you still gotta sell a free gift just as much as a paid product. You're still asking them to buy something, but not something they'll need money for, they're buying you, the idea, the gift
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    • Profile picture of the author Nevik Kingh
      As others have already stated, your audience matters. One headline formula that works well in the IM niche follows this archetype:

      Line 1 : Ask a Question that is Thought-Provoking and Suggests a Problem or Deficiency of Some Sort and that Related to a Free Product that You Have Already Set Up to Give Away After Your Visitor Opts In

      Line 2 : Inject Uncertainty into the Mind of the Visitor By Implying That the Stated Problem or Deficiency Introduced in Line 1 Might Very Well Apply to Them

      Line 3 :
      Assure the Visitor That Even If They Are Affected By This Problem or Deficiency, You Have the Solution (Your Freebie) and That Consequently They Have Come to The Right Place to Either Fix the Problem or Resolve the Uncertainty

      People like to imagine that they are not so easily manipulated, but this is a time-tested, effective formula for writing squeeze page headlines in the IM niche.

      Is it sleezy? Yeah, but you asked for what works, and this formula does.
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