FB Ads: promoting an FB page
This is the first time I'm advertising a FB page and I just learned that the ad automatically uses the page's title as the ad title. I assume I can just switch the destination to External URL to skip around this (the only downside I see is that the URL will show up in the ad as facebook.com/xxxxx.). But it has me wondering... is there any benefit to using the page as the destination? Does it track Like conversions or something? Is the ad placement different?
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