This is a heartfelt message from a friend to another.
The holidays are already here, and marketer have been quick to start sending out their "season's greetings" and best wishes for 2009 - which conveniently come with a 90 day guarantee ...
But there is another message, far more important, that I believe must be shared with as many people as possible.
This holiday season, please, be careful.
A few minutes ago I received a message telling me that one of my friend had a car accident yesterday. An innocent, stupid accident.
Around midnight he received a call from his girlfriend. A girl that he had just started dating one week ago, after spending 2 years trying to come up with the courage to let her know how much she meant to him.
She was in distress, and out of fear for what she might do if she was left to herself, my friend took his parent's car and went out to pick her up.
Maybe it was the high level of stress he was through, his lack of experience driving in the canadian winter, or a combination of many factors, but on the way back the car started sliding on black ice, and my friend lost control of the vehicle.
He survived the accident with 6 broken ribs. His girlfriend did not.
Her family will now have to spend the holidays mourning their daughter ...
There is not much I can do to console my friend, since I moved to the other side of the planet, but to help spread this message and hopefully help prevent additional loss of human lives.
So please, this holiday season, be careful.