Was reading this Article --> Average open, click-through, and bounce rates of Constant Contact customers - Constant Contact FAQs
The article gives percentages based on all the eMails in certain industries, sent by both novices & professional eMail marketers. But I'm wondering...
Do you all, as skillful & creative internet marketers, consider these #s typical for you & your peers?
Bounce Rates 5-7%
Open Rates on average 20% or so of received eMails
Click Through Rates 15% of Opens
If so, with these rates a 5000 subscriber list with 5% buy response (I got that rate from an affiliate sales page so I'm not really sure if that's typical) would bring in less than 10 sales per eMail sent. Am I missing any key factors?
Not that these percentages will dissuade me from building a list. Would rather not build all "hyped up" blind, which can often happen after getting a WSO or webinar with all the glitz and glitter of glamorized facts (with missing figures).
If confirmed reality will help me prepare for the work that should be involved and could be involved in improving those averages. Which leads me to my next question.
Do you know of any good eMail Marketing courses...
which cover list building AND effective ways to increase open rates, click through, etc. without all the how to set up an aWeber (et al) account nonsense?
Your help is immensely appreciated,