5 replies
Hi,

I have a customer who wants a website to promote a caribbean island to russian people.

Any idea on how to promote a the website to russians?

Thank you,
Olivier
#promote
  • Profile picture of the author spearce000
    In Cyrillic, presumably . But seriously, I believe Google AdWords now target Russia. That might be a good place to start.
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  • Profile picture of the author masterjani
    Google places and local business deals are best to start some traffic
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  • Profile picture of the author Nigel Greaves
    spearce000 is right in suggesting using Cyrillic. There will be greater trust for Russians reading in their native language so whichever route you go down then I would suggest using that.

    Other than that the same techniques apply as for any other site. Build credibility by posting on Russian forums, usergroups and places where they socialise.

    Don't forget that aside from Russians, many people from the former Soviet Union also speak, or at least understand, Russian. So, unless there's a good reason why your client would only want to target people from within Russia, you can reach millions more people by using the Cyrillic script rather than the Roman one.

    If you struggle to find a good translator let me know and I'll try to hook you up with one.

    Nigel
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  • Profile picture of the author Steve Powers
    It would be the same as promoting an usual site. In addition, I suggest you build a Russian site which may affect more Russians.
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  • Profile picture of the author IcedSEO-CEO
    Banned
    .ru domain name doesn't change a thing, it's still the way you promote your normal site only that this time, you target only russians
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