Affiliate Marketing or Direct Marketing ?

12 replies
Hi Guys

I am not sure if this is the right category for my post, but I was looking for you opionion on this:

I am about to launch a website that let people enter their ZIP code and lookup the area for sex offenders. It will output a list of offenders living in the neighborhood.

Now I was playnning to offer a "advanced background check" which leads to a background-check affiliate company.

But i was also thinking of making the whole lookup proccess limited per IP and than offer a membership for unlimited usage (for like 10usd a month or so)...

Could you give me any recommendations what i should try first? in case one method doesnt work, I will switch anyways, but i was wondering whats the better thing to start with?

Would be glad to hear your opinions on this!
#affiliate #direct #marketing
  • Profile picture of the author JulianKane
    Let them use the lookup tool once and then charge a fee and you can use the "advanced background check" as an upsell on the back end.
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  • Profile picture of the author andrejvasso
    Hi,

    Thanks for you suggestion! Would you recommend a one time payment or a membership?

    Sorry if my questions are dumb, I just wanna think about all options I have and what is the best to start with and because I dont have personal experience, I need to ask this things
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    • Profile picture of the author Mike McAleer
      Originally Posted by andrejvasso View Post

      Hi,

      Thanks for you suggestion! Would you recommend a one time payment or a membership?

      Sorry if my questions are dumb, I just wanna think about all options I have and what is the best to start with and because I dont have personal experience, I need to ask this things
      I suggest doing both. Have an option to buy one background check or they could just buy unlimited per month. you could also offer plans with like 10 checks/mth 50/mth 100/mth and so on
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  • Profile picture of the author packerfan
    Give them a limited list. Like 10% of the results with a link to subscribe for unlimited access or even pay a 1 time fee. If you're going to display more information once they click on the listing, I'd just offer your link there to the deeper check.
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  • Profile picture of the author andrejvasso
    Ok, so having a fee for unlimited usage+having affiliate links on the site and the results is not a "overkill" ?

    edit: overskill in the sense that people just feel that the whole website purpose is just to make money and not to actually display correct results (it does work correctly and displays official registered offenders!)
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  • Profile picture of the author theantihype
    Umm... this info is available for free on the 'net. Also available for free as Apps. (SafeNeighborhood).

    I like your idea of upselling background checks, but if youre going to cut your arm off if you limit the SODB search
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    • Profile picture of the author andrejvasso
      Originally Posted by theantihype View Post

      Umm... this info is available for free on the 'net. Also available for free as Apps. (SafeNeighborhood).

      I like your idea of upselling background checks, but if youre going to cut your arm off if you limit the SODB search
      yeah thats what I am worried about too. I will probably think of an extra service that people could want and will charge for that.

      Also: would it be a good idea to add a email list subscription and make the main goal to get people signup to the email list and than try to sell the background report etc via that list or just keep it simple and have a direct button/link to a background check?
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  • Profile picture of the author theantihype
    If it were me, I would poise the newsletter as a "status updater". When a new offender is added within 25 miles of their ZIP code, notify the person. Plus can do your standard monthly news blast

    Wouldn't be too difficult to program in the zip code checks / geo-coding the info... Be sure that you slap it up on a fast VPS/dedicated
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    • Profile picture of the author andrejvasso
      Originally Posted by theantihype View Post

      If it were me, I would poise the newsletter as a "status updater". When a new offender is added within 25 miles of their ZIP code, notify the person. Plus can do your standard monthly news blast

      Wouldn't be too difficult to program in the zip code checks / geo-coding the info... Be sure that you slap it up on a fast VPS/dedicated
      Hi,

      i have this feature already impleted. I would just have to sign up for a mailing service like aweber.com and add the subscription form. I will most probably go with that option now and think of a paid extra feature later on.

      additionaly, I was wondering: would it be considered illegal to save the users geo info (zip,city,state) in hidden input boxes in the mail list subscription form?
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      • Profile picture of the author theantihype
        Originally Posted by andrejvasso View Post

        Hi,

        i have this feature already impleted. I would just have to sign up for a mailing service like aweber.com and add the subscription form. I will most probably go with that option now and think of a paid extra feature later on.
        you wouldn't need aweber if you already have it implemented... you need a dedicated SMTP, or you can even use Google/Gmail as your SMTP (while your getting setup)

        just forward over the sex offender info (hell, you there are no new ones, you could randomly pull a couple of them) and underneath the SOs picture, you have a button for a "FULL BACKGROUND CHECK"
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        • Profile picture of the author andrejvasso
          Originally Posted by theantihype View Post

          you wouldn't need aweber if you already have it implemented... you need a dedicated SMTP, or you can even use Google/Gmail as your SMTP (while your getting setup)

          just forward over the sex offender info (hell, you there are no new ones, you could randomly pull a couple of them) and underneath the SOs picture, you have a button for a "FULL BACKGROUND CHECK"
          thanks for your suggestions. i will indeed go with a simple php mail list script. since i have hosted the whole stuff on a nice vps already, i will contact the provider and ask for their mail limits etc. about the visitors geo info in hidden inputs - what do you think about that?
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