Newbie--Market Research Guidance

8 replies
Anyone up to giving a step by step (preferably in baby steps, I'm slow!) tutorial or guidance on using Google for research. What do you do, how do you do it, what do you look for that would indicate a high demand area?

Hoping everyone here is having a wonderful day,
Darla Kay
#guidance #newbiemarket #research
  • Profile picture of the author vheissu28
    Well, the first thing I would do is use my brain.

    Put yourself in the shoes of CUSTOMERS in this market, and figure out the problems that they have, how they can be solved, etc.

    Just come up with a list of "keywords" yourself of things that would appeal to your niche. These are going to be the keywords you enter into Google.

    Then, you can do a Google Discussions search using your keywords and find a BUNCH of forums that are discussing the topics you came up with.

    Also, you can do a Google Live search to see what people on twitter, google buzz, facebook, etc. are talking about within your niche right now.

    You can find all sorts of people asking all sorts of questions within just about any niche using this technique.

    Your job, then, is to answer these questions for people.

    Hope this helps some.
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  • Profile picture of the author shubham
    Originally Posted by Darla Kay View Post

    Anyone up to giving a step by step (preferably in baby steps, I'm slow!) tutorial or guidance on using Google for research. What do you do, how do you do it, what do you look for that would indicate a high demand area?

    Hoping everyone here is having a wonderful day,
    Darla Kay
    I have a list of high demand markets, which i'll give you free ,
    my email id is email me if you want this list,
    i'll send you this list within 12 hours,

    shubham sinha.
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  • Profile picture of the author Andyhenry
    Believe it or not, there’s a lot of power hidden in Google’s search operators (the ‘extra’ commands you can add to your search terms).

    Standard Commands
    The first thing you can do to help you find relevant information is use some extra keywords in your searches to support the sort of results that you’re after.
    Common additional search terms include:
    •• FAQ
    •• Guide
    •• Tip
    •• How-to
    •• Information
    •• Resources
    •• Ways
    •• Checklist
    •• 101
    •• Learn
    •• Cheap
    Just adding this type of keyword can make a massive difference. For geographically local information searches consider including the telephone STD (Standard Trunk Dialing) code, or the first part of the post/zip code for the area of interest.

    The following operators can be used to huge effect:
    •• Quotation marks – “keyword”
    •• Intitle: Used to refine your search to include only sites with the keyword in their title text
    •• Inurl: Only returns results where the url contains the keywords you’ve selected
    •• Link: Returns the number of links a Web site has
    •• Site: Returns how many (and which) pages a site has in Google
    •• Related: Returns results related to your keyword
    •• Define: Returns definitions for your keyword from various sources

    Advanced Commands
    Google provides ways for you to tap into particular types of content within its index.
    Google Code Search (Google Code Search)
    This is a special Google search engine that lets you search inside the programming code of public domain source code. Handy if you’re after a useful snippet of code that you think someone probably already created.

    Search operators for use in codesearch are:
    •• Regexp
    •• “exact string”
    •• file: regexp
    •• package: regexp
    •• lang:regexp
    •• license: regexp

    Go to Google Code Search to see explanations for each operator.
    Google Book Search (Google Books)
    If the book is out of copyright, or the publisher has given Google permission, you'll be able to see a preview of the book and, in some cases, its entire text. If the book in the public domain, you're free to download a PDF copy.

    Google has created reference pages for every book so you can quickly find all kinds of relevant information:
    book reviews, web references, maps, and more.

    Google Scholar (Google Scholar)
    Google Scholar provides a simple way to broadly search for scholarly literature.
    Sources include: peer-reviewed papers, theses, books, abstracts and articles from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations.
    Google Scholar helps you identify the most relevant research across the world of scholarly research.

    Google News Archive Search (
    An easy way to search and explore historical archives. You can search for events, people, or ideas and see how they have been described over time. In addition to searching for the most relevant articles for your query, you can get a historical overview of the results by browsing an automatically created timeline.

    Search results include both content that is accessible to all users and content that requires a fee. Articles related to a single story within a given time period are grouped together to allow users to see a broad perspective on the events.

    Google Government Search (<Unclesam> - Google Search)
    This resource is great for searching across U.S. government information and for keeping up-to-date on government news. You can choose to search for content located on either federal, state, and local government websites, or the entire Web, all from the same search box.

    Beneath the search box, the home page includes government-specific news content from both government agencies and press outlets. You can personalize the page by adding content feeds on government or other topics you're interested in.

    "+" search
    Google ignores common words and characters such as where, the, how, and other digits and letters which slow down your search without improving the results. If a common word is essential to getting the results you want, you can include it by putting a "+" sign in front of it. (Be sure to include a space before the "+"

    For example, to ensure that Google includes the "I" in a search for Volume I use:
    •• “Volume +I”

    “~” Synonym search
    To search not only for your search term but also for its synonyms, place the tilde sign ("~") immediately in front of your search term.

    For example, here's how to search for food facts, nutrition and cooking information:
    •• ~food ~facts

    Fill in the blanks "*" search Sometimes the best way to ask a question is to get Google to 'fill in the blank' for you. You can do this by adding an asterisk "*" in the part of the sentence or question that you want filled in.

    For example, here's how you'd search for who invented skateboarding:
    •• skateboarding was invented by *

    It can be very useful indeed. Here are some examples:
    •• You have a gardening Web site and you’re looking for sites that Google will consider important, that also have a blog which accepts comments, and is about gardening . . .
    You could simply use the search phrase: (it’s a long one)
    •• inurl:blog "post a comment" -"you must be logged in" -"comment posting closed" -"comment closed" "gardening"

    To prove my point, I just did that search and the top sites in Google are all PR6 and PR 7 blogs about gardening that accept comments.

    How’s that for easy link collecting in a relevant, ethical and effective way?
    Note: at the time of writing this report, Google seems to be very active in spidering and updating data centers, so these specific returned sites and their PageRank are changing constantly. What we’re looking at is a sound strategy, rather than jumping around worrying about daily changes, so don’t get hung up if you check and things look different.

    nothing to see here.

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    • Profile picture of the author Darla Kay
      That is tremendously helpful. Thank you very much for your time and sharing!

      Darla Kay
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    • Profile picture of the author Frank Donovan
      Great stuff, Andy. Learning how to research effectively and efficiently is one of the key online skills, IMO.


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      • Profile picture of the author Darla Kay
        So what kind of "numbers" would one want to look for as far as a target market?

        What other decisions go into targeting a market? (services already available/competitors/no products available.....etc??)
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        • Profile picture of the author vheissu28
          Originally Posted by Darla Kay View Post

          So what kind of "numbers" would one want to look for as far as a target market?

          What other decisions go into targeting a market? (services already available/competitors/no products available.....etc??)
          Well, I don't think you're looking for "numbers" so much as "activity"

          When you're considering a market, you need to make sure it's an active market. Make sure that people are actively seeking answers to their problems, whether they are purchasing this information (ebooks), or whether they are purchasing more physical products.

          If it's a market that people are purchasing ebooks, you need to find out whether or not they are satisfied with the information contained in these products. If not, it might be an awesome market to put together your own product.

          You can do this quickly by taking some of the questions you see people in the forums asking, setting up interviews with experts in the field, and have them give you answers to these people's questions.

          That will give you a very targeted product you can market to a very targeted crowd.

          The main thing to consider in your market research is to figure out what people are actively searching for, and how you can provide it for them.

          Forums are an EXCELLENT way to find this information.
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          • Profile picture of the author Darla Kay
            Thanks so much! I appreciate everyone's replies.
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