Im Pretty Sure This Is The Best Marketing Video EVER

19 replies
This scared the crap out of me! But then i was like "I live in Australia...".

And then i was like "Hang on a sec... Is this a maaaaa-rketing video? hmmmmm...?"


Take a look, it will blow your mind!!!!

Personally i think the guy is serious, and he does want to help and he probably is right, but he is marketing at the end of the day. Just goes to show how you can help people and help yourself at the same time.

His site and video below. You can watch the video direct at his site too.

Stansberry's Investment Advisory

&

#marketing #pretty #video
  • Profile picture of the author Victor
    It's funny that you posted this

    I just watched this video last weekend. Someone sent it to me that knows absolutely nothing about internet marketing. After watching it, I chatted with him on the phone and I went on to explain to him that this was a MASTERPIECE of a marketing video as it plays on all kinds of emotions...especially if you are living in America! Did you sign-up?!
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    • Profile picture of the author Jonathan Mizel
      This offer is generating a TON of money right now, and getting huge traction as a content piece as well. It's well worth studying. The brilliant part is the appeal is so wide, they can run this on ad networks with almost *no* targeting whatsoever and still make money.

      That's worth noting, because a lot of folks on the WF talk about how you must have "targeted traffic," like that's the only way to make sales. Targeting is expensive, and the most responsive traffic (search) is limited by how many people look for your keyword or phrase.

      Competition is strong and getting stronger, and the free traffic game is largely over for expensive terms with search inventory. Besides, luck is no way to build a sustainable business.

      On the other hand, an offer like this can be placed on a run-of-network basis, or with inexpensive category targeting, and still make a nice profit because the clicks are cheap. And the back end for a deal like this is usually far bigger then the $47 front end, which increases ROI by a factor of 3X - 5X.

      Even if you don't like politics, or think this guy is a loon, study his process carefully. There's a lot to learn here.
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      • Profile picture of the author Victor
        Originally Posted by Jonathan Mizel View Post

        This offer is generating a TON of money right now, and getting huge traction as a content piece as well. It's well worth studying. The brilliant part is the appeal is so wide, they can run this on ad networks with almost *no* targeting whatsoever and still make money.

        That's worth noting, because a lot of folks on the WF talk about how you must have "targeted traffic," like that's the only way to make sales. Targeting is expensive, and the most responsive traffic (search) is limited by how many people look for your keyword or phrase.

        Competition is strong and getting stronger, and the free traffic game is largely over for expensive terms with search inventory. Besides, luck is no way to build a sustainable business.

        On the other hand, an offer like this can be placed on a run-of-network basis, or with inexpensive category targeting, and still make a nice profit because the clicks are cheap. And the back end for a deal like this is usually far bigger then the $47 front end, which increases ROI by a factor of 3X - 5X.

        Even if you don't like politics, or think this guy is a loon, study his process carefully. There's a lot to learn here.
        Jonathan - That was good info...thanks! If I remember near the beginning of the video from watching it last, he even talks about the fact that he put "a lot of money" into having the video made. Probably a lot of it went to a good copywriter or storyteller!
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        • Profile picture of the author Jonathan Mizel
          I'm sure most of it went into the script copy, and then on the the traffic. LOL!

          He seems to be using Ryan's video sales letter formula in a long format.
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          • Profile picture of the author HigherPrThanGod
            I'm going to assume this is about the looming derivatives and dollar collapse. As a Ron Paul libertarian I've been aware of such a collapse for awhile now. But I'll watch the video and give my thoughts.
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  • Profile picture of the author goindeep
    Yeah and if you notice of the tips he gives a couple are free and the rest he has a "report" for. He is also very clever for not letting the user stop, fast foreward, rewind or make the video larger, smaller etc. Then at the end some fancy flash works its magic and the link appears.

    I like what John said about it not have a target niche. Well said. The niche is people that care about their families, their assests and their money.... thats kind of like everyone.
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    • Profile picture of the author ExRat
      Hi Andrei,

      He is also very clever for not letting the user stop, fast foreward, rewind or make the video larger, smaller etc.
      If you go to this link, let the video start playing, then click the top right X to close the browser/tab, you then get the exit pop up. Select 'cancel' on the exit pop up and you can read the sales letter as text in it's entirety at your leisure.

      I like what John said about it not have a target niche. Well said. The niche is people that care about their families, their assests and their money.... thats kind of like everyone.
      Of course, many types of people will come across this video/salesletter and will learn something from it, but in terms of his target, those are the people who are likely to sign up, who are also specifically those who have assets to protect.

      With respect, you appear to be somewhat assuming that everyone has assets and money (ignoring the 'family' part). Is no one currently indebted/insolvent, but still functioning? Will there not be many more people who become insolvent in the event of a crisis, in particular those who have great 'wealth' now that exists as fiat currency or those with wealth invested in property, or shares? Check recent history for examples of how these things can suddenly change in value, particularly if their current value has been fabricated.

      What's important to remember is that in terms of whole populations, those with assets are the minority. Therefore what's important to also note is that if you believe that the scenario presented (or something much like it) is going to occur, then it's not just about buying storeable food and investing in gold (for example). You also need to be able to hang onto it and utilise it.

      It would be unwise to assume that those without wealth assets are not also planning to survive any upcoming crisis. Those with nothing to lose, have nothing to lose when it comes to making decisions about their survival. This is worth remembering and more importantly worth considering right now, as you go about your daily business, because what they may lack in terms of wealth, they may be making up for in terms of preparation.
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  • Profile picture of the author erichammer
    Well while I agree it's a very well done marketing video I personally found it amusing that after he gets through trashing the US dollar he asks for payment in dollars. If he really wanted to drive his point home, he'd have priced his subscription in some other currency and explained that the credit card you use can automatically exchange your dollars for this safer currency. Other than that, brilliant video. I do agree that things will happen, but frankly, I have nothing to invest right now anyway so it's not really relevant for me...

    Eric
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    • Profile picture of the author goindeep
      Originally Posted by erichammer View Post

      Well while I agree it's a very well done marketing video I personally found it amusing that after he gets through trashing the US dollar he asks for payment in dollars. If he really wanted to drive his point home, he'd have priced his subscription in some other currency and explained that the credit card you use can automatically exchange your dollars for this safer currency. Other than that, brilliant video. I do agree that things will happen, but frankly, I have nothing to invest right now anyway so it's not really relevant for me...

      Eric

      Hahaha i didnt even notice that. Good pick up.
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      • Profile picture of the author goindeep
        Does anyone know what he used to create this video. Does his strategy have a name?
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        • Profile picture of the author donhx
          Originally Posted by Andrei Rotariu View Post

          Does anyone know what he used to create this video. Does his strategy have a name?

          The strategy is called "Chicken Little" marketing, I'd say.

          Not sure what he used to create the video. It seems he manipulated something to keep people watching. I know all I wanted to do was fast-forward--until I finally just abandoned it.
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          • Profile picture of the author goindeep
            Originally Posted by donhx View Post

            The strategy is called "Chicken Little" marketing, I'd say.

            Not sure what he used to create the video. It seems he manipulated something to keep people watching. I know all I wanted to do was fast-forward--until I finally just abandoned it.
            Ive searched for that and cant find anything. Thanks anyway.
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            • Profile picture of the author dsiomtw
              He advertises this a lot on conservative talk radio. The guy is just your average hype marketer though. If you check his history you'll also find that he's been busted by the feds several times for pumping and dumping various stocks, etc.

              The only thing that's clear is that he's a marketer - and cares only about making money. The stuff he's babbling about most of the time is ridiculous.
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  • Profile picture of the author yukon
    Banned
    So you can be a millionaire while the world goes to total mayhem?

    Martial law, LMFAO!!

    Funny how he predicted so many things, yet never put them on video until after they actually happend, ha, ha.

    Please tell me you guys didn't watch an entire 1:16 of total BS...
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  • Profile picture of the author Jonathan Mizel
    You guys are all focused on his content and message, and whether it's true or not, or what the implications are to the economy. Get over it and look at what he's doing with his marketing...

    The guy is buying traffic for about $0.40 - $0.60 a click, and monetizing it at a few bucks. Whether you are a newbie or an old timer, THAT is a process worth studying since it means you can build a massive business quickly doing largely the same thing.

    The content is subjective, the process is empirical.
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    • Profile picture of the author ExRat
      Hi Jonathan,

      I understand where you're coming from on the point you make above and my personal view is that there is something to be learnt from the majority of salesletters.

      I wanted to highlight a couple of the things that you said and explain why I personally, would not go down this route and why I think that the average warrior either wouldn't, or can't -

      Get over it and look at what he's doing with his marketing...
      you can build a massive business quickly doing largely the same thing.
      It's as if you're thinking that no one who has responded is interested in the marketing and the psychology side of it - as if it just flew over our heads. I'm sure most of us know who you are, would like to emulate your success and value your opinion on any subject.

      But surely you realise that for the 'average' warrior, this kind of thing is way out of peoples comfort zone and ability/authority level? I'm not trying to sound sheepish or unambitious, but I'm being realistic.

      Take a look what a simple Google search brings up -

      LINK - someone elses view on that previous issue

      LINK - his own view

      A snippet from the above link, regarding his explanation about what happened -

      My lawsuit with the SEC started as a fight over the First Amendment rights of a publisher – me. It has continued because I refused to settle or buckle under to the government. I maintain my writing was honest, materially correct, and is certainly protected by the First Amendment of the U.S. Constitution.


      I claim a former unit of the Department of Energy – a unit that was sold to investors in 1996 and is now known as USEC – was withholding material information from the public. I believe it did so in order to reward certain investors, including its bankers, its corporate insiders, and members of the Department of Energy.
      Without being an expert on these things, I would guess that he's coming close to the line of upsetting similar people with what he explains in this current salesletter.

      He makes some big claims about himself/his business at the start of the salesletter.

      It has become one of the largest and most recognized investment research companies in the world, serving hundreds of thousands of subscribers in more than 120 countries.

      You may know of our firm because of the work we did over the last several years – helping investors avoid the big disasters associated with Wall Street's collapse.

      We warned investors to avoid Fannie and Freddie, Bear Stearns, Lehman Brothers and General Motors and dozens of other companies that have since collapsed. We even helped our subscribers find opportunities to profit from these moves by shorting stocks and buying put options. To my knowledge, no other research firm in the world can match our record of correctly predicting the catastrophe that occurred in 2008.
      I haven't verified whether this is the truth, but logic dictates that either -

      a) he's telling big porky pies

      or

      b) he has a LOT of credibility

      To clarify my point - I think that it IS worth spending time looking into the process used here. But I also think that there are obvious reasons why the 'average' warrior isn't about to try and emulate this.

      When you say -

      you can build a massive business quickly doing largely the same thing.
      ...I think the keyword is 'largely'.

      I doubt that most warriors can make similar claims to authority as Stansberry does without being utterly dishonest. Therefore they lose one of the most important aspects of that salesletter immediately - which is why he put those claims at the start of the letter - he had to, in order to get people to watch such a long video/read such a long letter and to believe such a dramatic claim.

      He's basically saying that he predicted the pinpoint areas to be affected by the 2008 collapse and told them how to profit from it. In all honesty, if this was absolutely true, a man would never have to work again if he had this ability and provided this information to a huge list - he would have a list full of multi-millionaires based purely on one of his editions!

      Can you imagine a salesletter, that would have a similar theme and impact in the internet marketing arena?

      It would have to be something along the lines of - 'Google is secretly planning to close down it's search engine and merge with Facebook and here's how you can profit from it.'

      I get your point and I'm interested in your views on these things, but I think that perhaps you're doing the commenters here an injustice by suggesting that no one even thought to stop and examine the marketing process.

      The process is this - someone with (allegedly) HUGE authority in a niche made some very attention-grabbing claims. They might even attract the attention of some people who's attention most people would like to avoid - but clearly, that's the price someone might pay when they make such claims. He's basically saying that the world is going to end, (in financial terms) but the government and everyone else is covering it up, feathering their own nests and leaving the majority of the US population to hang out to dry.

      In our little biz opp world, people already ARE making outrageous claims on a daily basis. They ARE continually being extremely economical (some would say downright tight-fisted) with the truth. They ARE claiming huge authority left, right and centre - even when to do so is outrageously deceptive.

      Personally, I would be more interested in examining someone in this market (or any other) who bucks the trend and builds huge credibility, authority and wealth WITHOUT any dishonesty or deception, but by 'delivering the goods' in terms of value on a consistent basis.

      I have no idea how creditable Stansberry is, but he certainly knows how to make an impact! I just think that the majority of warriors here would be interested in examining this, but would not be looking to emulate this or do something like this. I think it's a case of apples and oranges for most of us.

      I think that the lessons here are reasonably obvious - he has the ability to make huge claims about his level of authority in the niche he is in, therefore he also has the ability to trade off this authority and make these type of claims in his salesletter - ('the world is about to end, I am your saviour'.)

      Whether those claims are anywhere near true or not, is another thing. Either way, the average warrior either -

      a) has to tell huge lies

      b) has to have the same authority and the same reach

      Plus, either way, they need some big brass ones.

      I've got some brass, but I can still walk without the aid of a wheelbarrow, unlike (presumeably) Mr. Stansberry.
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      • Profile picture of the author Jonathan Mizel
        But surely you realise that for the 'average' warrior, this kind of thing is way out of peoples comfort zone and ability/authority level? I'm not trying to sound sheepish or unambitious, but I'm being realistic.
        On this point, I agree with you 100%. Most marketers are pussies who would rather write a 400 word article or set up a useless auto-blog than create something completely new and different.

        There's not much original thinking out there, and most marketing doesn't generate any interest at all (or money either for that matter). It's hard as hell to come up with a totally different way to sell something, but when you do, that's when you start building a real business instead of settling for the scraps most people here are fighting over.

        Though this type of promo would be difficult for a "new" Warrior trying to break into the IM niche to pull off, everyone here is free to create a provocative, interesting, controversial, breakthrough story and sell a low-priced front end product. Remember that a lot of us sell non-IM products as well.

        The formula:

        1) Cheap media, run-of-network banner and text buys on conservative (in this case) news sites.

        2) Video letter with exit pop sales letter goes to order form outlining the offer. https://order.stansberryresearch.com...orderform.html

        3) Uses fear and greed based motivation, mostly fear (remember it's conservative). All he's doing is joining the conversation already going on in the mind of his prospect.

        4) Upsells, backends, lead gen, all sorts of additional monetization

        5) Remarketing with banners

        In fact, his process is so good, he makes money in spite of the fact that his claims are outrageous and there's as much negative about him online as positive. Imagine what someone with a good rep could do.

        Maybe some smart Warrior will in fact step up to the plate.

        Jonathan
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  • Profile picture of the author jpsilver
    Hi, I found this thread to be a great read and I have to admit that I nearly signed up to the Stansberry Research Report when I saw the video in January. The marketing is awesome.
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