What Can Internet Marketers Learn From Rebecca Black?

50 replies
She was a total unknown last Thursday. She now has 23,000,000 views on Youtube. More importantly, her single "FRIDAY" is now # 19 on iTunes.

What can we learn?
#black #internet #learn #marketers #rebecca
  • Profile picture of the author MoneyMonkey
    First, you need to possess or attain a creative state of mind to succeed in internet marketing. Second, you must always be open-minded and think logically.
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  • Profile picture of the author peter gibson
    Originally Posted by Calamaroo View Post


    What can we learn?
    That you can put something on youtube so mindbendingly horrid it will develop a life of its' own.

    Seriously, you can also learn that where entertainment is concerned, having your audience have strong feelings (i.e. love OR hate), is far better than having people feel indifferent over your material.

    She's had so many haters on her back over this it's actually a sin, and the hate has spurred on a very large percentage of the hits she received - from what is the musical equivalent of flesh eating bacteria. As a musician I cringed to get through the 3 seconds of the song I could take, but I did click none-the-less, just to see why so many were ragging on her. That poor girl is like 13 years old. She didn't deserve the hate fest her video spawned - bad as the song and video is. A few have even apologized for their vitriol.

    EDIT: Here's a dude explaining far better than I could exactly what I'm trying to say.
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    • Profile picture of the author Jason Moffatt
      Originally Posted by peter gibson View Post

      A few have even apologized for their vitriol.

      YouTube - Important Message to Rebecca Black From Comedian Kyle Cease
      Just to clarify, Kyle's video was not a apology for any type of vitriol or malicious intent. Our parody of her was done in good spirits and wasn't a personal attack at her. In fact, we appreciated that her song was seriously about fun and nothing more. Oh, and the days of the week... and lets not forget Partying!

      So we decided to have a bit of fun with our own parody called Wednesdays....

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      • Profile picture of the author Jason Moffatt
        Check this out. Rebecca Black herself just tweeted a Thank You to Kyle for making the above posted video in the thread.

        Talk about the power of social media!
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      • Profile picture of the author peter gibson
        Originally Posted by Jason Moffatt View Post

        Just to clarify, Kyle's video was not a apology for any type of vitriol or malicious intent. Our parody of her was done in good spirits and wasn't a personal attack at her. In fact, we appreciated that her song was seriously about fun and nothing more. Oh, and the days of the week... and lets not forget Partying!

        So we decided to have a bit of fun with our own parody called Wednesdays....

        YouTube - Rebecca Black - Friday (OFFICIAL PARODY VIDEO) Kyle Cease
        Actually J, I was posting Kyle's vid to reiterate the point I was making about the whole thing, not trying to single him as one of the apologists. He said it way better than I ever could. Hope the folks caught that after watching. Doh! Guess I could have better illuminated that.

        The apologies I saw came from a few news reports actually - during the day she appeared on the morning show. I'll try and find them on youtube.

        BTW the vid is hilarious. Shoulda jumped up and burned a guitar solo though mate! Maybe that's for the remix hey? Cheers.
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        • Profile picture of the author Jason Moffatt
          Originally Posted by peter gibson View Post

          Actually J, I was posting Kyle's vid to reiterate the point I was making about the whole thing, not trying to single him as one of the apologists. He said it way better than I ever could. Hope the folks caught that after watching. Doh! Guess I could have better illuminated that.

          The apologies I saw came from a few news reports actually - during the day she appeared on the morning show. I'll try and find them on youtube.

          BTW the vid is hilarious. Shoulda jumped up and burned a guitar solo though mate! Maybe that's for the remix hey? Cheers.
          Right on bro. Kyle is really excited because with so many eyeballs it's a great chance to help shift the consciousness of people on the issue. Despite what people may think about her talents, no 13 year old girls deserves the hostile and disgusting things said about her by so many people who have no clue who she really is.

          I know Kyle has had to deal with some serious amount of hatred from people online, and it's an issue that resonates really deep with him. So while his video was intended for Rebecca (and reached her today) it's a message that I think a lot of people could gain some insight from.

          Even in our internet community we face a lot of trolls and haters. Often it's warranted or brought on by shady business practices, but many times it's nothing more than malicious hate and jealousy for someone who's either worked their ass of, or someone who may of just had a brilliant idea and got a bit lucky.

          As for what can we learn from Rebecca Black?

          I'd say the KISS method.

          Keep it stupid simple!
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        • Profile picture of the author Nightengale
          Ok, I'm not up on the pop music scene, so I had no idea about all of this and just watched Rebecca's video...

          I hate the synthesized voice effect, but other than that, it's no worse than any other music put out by any other pop culture music star (or wanna be). Of course, it's not "real music", but pop music seldom is. Pop music is typically some inane (or just some super simple) lyrics put to a catchy beat and nothing more. "Friday" fits that bill.

          Of course, I'm not really into teen twits or their idols (Britany Spears, et al.). From her perspective (a personal perspective) though, the negative reaction must be incredibly hurtful.

          From a marketing perspective, she's in a WONDERFUL position. In fact, I doubt how wonderful she realizes it really is. Hopefully, she'll be able to milk it for all it's worth, although I doubt she knows how.

          I really do wish her all the best of luck with it, though.

          Now I must sign off and go to sleep. I'm having MAJOR trouble with a wisdom tooth right now: it's pressing down on a nerve in my jaw making it hurt REALLY bad. I can barely open my mouth wide enough to eat and can't chew much of anything.

          Now, it's caused a ringing in my ears so loud that most other sounds are muted, just a background to the ringing. Going to see the oral surgeon tomorrow about getting the wisdom tooth pulled. Yikes!

          Michelle
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  • Profile picture of the author Roland Hop
    People love entertainment, whether they hate the video or love it they still want something to talk about. Viral content works.
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  • Profile picture of the author justageek
    The internet makes it easy to hate anonymously, it is easy to criticize people when noone can see you.
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  • hahaha such a good comment:

    justin bieber watched this 16 million times. hes got it on repeat

    pulpfictionost
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  • Btw I know she's young, but that squeaky sound she makes as she repeats 'friday' makes me want to bash her head in!!!
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    • Profile picture of the author peter gibson
      Originally Posted by Jason Perez O'Connor View Post

      Btw I know she's young, but that squeaky sound she makes as she repeats 'friday' makes me want to bash her head in!!!
      I definitely relate. Thank God I never listened long enough to catch the chorus.

      "Correctly applied, the human mind can penetrate the deepest secrets of the cosmos. It cannot, however, even dent the mystery that is Justin Bieber."
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    • Profile picture of the author J Bold
      Originally Posted by Jason Perez O'Connor View Post

      Btw I know she's young, but that squeaky sound she makes as she repeats 'friday' makes me want to bash her head in!!!
      C'mon, man, bash her head in? Please take a look at what those words actually mean. How about just say your own head in, it just sounds a bit strange you wanting to bash in the head of a kid who just happend to go viral. Anyway, sure you didn't mean it that way.

      She's only 13.

      Anyway, as for the song I really don't like it but I don't think it's the worst thing I've ever heard. Horrible lyrics, and I don't see why a 13-year old needs to be going to parties like that, ha ha. Man I sound like an old man.

      Anyway, carry on, everyone, carry on.
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      • Originally Posted by redicelander View Post

        C'mon, man, bash her head in? Please take a look at what those words actually mean. How about just say your own head in, it just sounds a bit strange you wanting to bash in the head of a kid who just happend to go viral. Anyway, sure you didn't mean it that way.

        She's only 13.

        Anyway, as for the song I really don't like it but I don't think it's the worst thing I've ever heard. Horrible lyrics, and I don't see why a 13-year old needs to be going to parties like that, ha ha. Man I sound like an old man.

        Anyway, carry on, everyone, carry on.
        LOL did not mean it in any harmful way, just a figure of speech. Maybe my choice of words were harsh, but yea maybe I should have said makes me wanna strangle something rather than directly aimed

        Cmon Cdarklock .. appreciate the song writing? I've never disagreed with anything you've said, but this time...

        The thursday; friday; saturday and sunday verse takes the biscuit.

        What happened to stuff like 'The Streets'


        Lyrics:

        Hello, Hello. My names Terry and I'm a law abider
        There's nothing I like more than getting fired up on beer
        And when the weekends here I to exercise my right to get paralytic and fight
        Good bloke fairly
        But I get well leery when geezers look at me funny
        Bounce 'em round like bunnies
        I'm likely to cause mischief
        Good clean grief you must believe and I ain't no thief.
        Law abiding and all, all legal.
        And who cares about my liver when it feels good
        Wwhat you need is some real manhood.
        Rasher Rasher Barney and Kasha putting peoples backs up.
        Public disorder, I'll give you public disorder.
        I down eight pints and run all over the place
        Spit in the face of an officer
        See if that bothers you cause I never broke a law in my life
        Someday I'm gonna settle down with a wife
        Come on lads lets have another fight

        Eh hello. My names Tim and I'm a criminal,
        In the eyes of society I need to be in jail
        For the choice of herbs I inhale.
        This ain't no wholesale operation
        Just a few eighths and some Playstations my's vocation
        I pose a threat to the nation
        And down the station the police hold no patience
        Let's talk space and time
        I like to get deep sometimes and think about Einstein
        And Carl Jung And old Kung Fu movies I like to see
        Pass the hydrator please
        Yeah I'm floating on thin air.
        Going to Amsterdam in the New Year - top gear there
        Cause I taker pride in my hobby
        Home made bongs using my engineering degree
        Dear Leaders, please legalise weed for these reasons.

        Like I was saying to him.
        I told him: "Top with me and you won't live."
        So I smacked him in the head and downed another Carling
        Bada Bada Bing for the lad's night.
        Mad fight, his face's a sad sight.
        Vodka and Snake Bite.
        Going on like a right geez, he's a twat,
        Shouldn't have looked at me like that.
        Anyway I'm an upstanding citizen
        If a war came along I'd be on the front line with em.
        Can't stand crime either them hooligans on heroin.
        Drugs and criminals those thugs are the pinnacle of the downfall of society
        I've got all the anger pent up inside of me.

        You know I don't see why I should be the criminal
        How can something with no recorded fatalities be illegal
        And how many deaths are there per year from alcohol
        I just completed Gran Tourismo on the hardest setting
        We pose no threat on my settee
        Ooh the pizza's here will someone let him in please
        "We didn't order chicken, Not a problem we'll pick it out
        I doubt they meant to mess us about
        After all we're all adults not louts."
        As I was saying, we're friendly peaceful people
        We're not the ones out there causing trouble.
        We just sit in this hazy bubble with our quarters
        Discussing how beautiful Gail Porter is.
        MTV, BBC 2, Channel 4 is on until six in the morning.
        Then at six in the morning the sun dawns and it's my bedtime.

        Causing trouble, your stinking rabble
        Boys saying I'm the lad who's spoiling it
        You're on drugs it really bugs me when people try and tell me I'm a thug
        Just for getting drunk
        I like getting drunk
        Cause I'm an upstanding citizen
        If a war came along I'd be on the front line with em.

        Now Terry you're repeating yourself
        But that's okay drunk people can't help that.
        A chemical reaction happening inside your brain causes you to forget what you're saying.

        What. I know exactly what I'm saying
        I'm perfectly sane
        You stinking student lameo
        Go get a job and stop robbing us of our taxes.

        Err, well actually according to research
        Government funding for further education pales in insignificance
        When compared to how much they spend on repairing
        Leery drunk people at the weekend
        In casualty wards all over the land.

        Why you cheeky little swine come here
        I'm gonna batter you. Come here.
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        • Profile picture of the author Mollysue
          Okaaay, so I've just listened to the excerpt on iTunes and, to be honest, it's no worse than any of the crapola we have to endure in Europe from the Eurovision Song Contest.

          It's catchy, it's sung by a 13 year old and I'm sure the teens will love it. So what, it'll be a hit.....get over it!

          But then again, maybe I've just got a very high pain threshold
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    • Profile picture of the author pappyy3
      Originally Posted by iAmNameLess View Post

      What can we learn from her? That with proper financing anything is possible.
      Never attempt something like this unless you can actually sing !!
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  • Profile picture of the author Andrea Wilson
    Videos can go viral if it can bring your emotions to the highest extent like "really hate" or "really love". Most viral videos has gotten success through this.

    Andrea
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  • Profile picture of the author xlfutur1
    Is this really any worse than most any other popular music on the radio today?

    I have 2 degrees in music theory and arranging (jazz and commercial), and have arranged and composed music from small group to full orchestra. I hear the stuff my two daughters (ages 11 and 12) listen to on the radio and it amazes me how basic and stupid (for lack of a better term) most of this stuff really is.

    What's really sad is how much money these people make for churning this stuff out. Most of them do not even read music, let alone write the stuff.

    I'll would bet Rebecca Black will end up making millions from this and other tunes like it. Britney Spears still does and she is terrible IMHO. I would bet she can't read music either.
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  • Profile picture of the author Landis
    theres an interview with her, and the thing is, that girl can actually sing. its just the stupid song they made her do that ruined it for her.
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  • Profile picture of the author peter gibson
    Originally Posted by xlfutur1 View Post

    Is this really any worse than most any other popular music on the radio today?
    Good point, but there is a fine line between the sublime and the ridiculous, and this girl (rather - her writers and producers) definitely crossed it. And I really feel bad for her, having such poor guidance leading her in this direction.

    Originally Posted by xlfutur1 View Post

    I have 2 degrees in music theory and arranging (jazz and commercial), and have arranged and composed music from small group to full orchestra. I hear the stuff my two daughters (ages 11 and 12) listen to on the radio and it amazes me how basic and stupid (for lack of a better term) most of this stuff really is.
    Degrees here also, Royal Conservatory of Music alum, + a few Junos, and 25 years of successful gigging, writing, and producing music. Not spewing this off to compare manhood or anything, just wanted to let you know I see where you're coming from intimately.

    I agree pop music is formulaic and can be stupid, however for most average listeners simplistic is the only part of the musical language that can be grasped. The same person enthralled by the "National Enquirer" is not likely to "get" Shakespeare. Further down that hole, there is a certain artistic brilliance to creating a good composition within the confines of the limited musical palette that is pop music.

    Having said that, this song is really reaching the outer limits of even extremely bad pop. It's the musical equivalent of kicking a puppy. I mean really, from a producers perspective this song - and the video -it's unadulterated horse $hit. Britney's worst, most Valium/Vodka induced, pitch corrected, reverb-laden nonsense is acoustical brilliance compared to this song.

    Originally Posted by xlfutur1 View Post

    What's really sad is how much money these people make for churning this stuff out. Most of them do not even read music, let alone write the stuff.
    Ah, yes, if only the creative forces behind music were in charge of the business of music. In a perfect world...

    The Darwinian artistic process that would normally weed out a scourge of this kind of musical filth has been removed by the onset of MTV, I'm afraid. I won't get into how I come to that conclusion here, but as you can see I've quite the opinion on the whole thing, lol.

    Originally Posted by xlfutur1 View Post

    I'll would bet Rebecca Black will end up making millions from this and other tunes like it. Britney Spears still does and she is terrible IMHO. I would bet she can't read music either.
    Yep, unfortunately for you, me, and other true music lovers, this is likely the case. These unusable idiots will make money hand over fist while they dumb down the art form more and more, until it is subjugated completely. One can only hope that at some stage the buying public revolts and shakes the tree. It happened a few times historically, when rock stomped out disco, then later when alternative music swooped in and beheaded those awful cookie-cutter corporate hair bands.

    All and all, Britney, Justin B, this girl, it's all the tragic result of an industry eating itself for profit and narcissistic greed. The business of music is now nothing more than an industrial mechanism where a few creative minds are regularly prostituted and beaten down for the sole purpose of selling soap, Ipads, and Adidas.

    This is why I retired from producing and performing 6 years ago, and why I wouldn't willingly be a part of that fratricide-laden industry anymore if you forced it on me at gunpoint.

    /rant :p
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    • Profile picture of the author peter gibson
      Originally Posted by Andrew Maule View Post

      We can all learn that yesterday was thursday and today is friday.
      Except that it's Sunday. Singapore's not that far ahead is it?

      EDIT: LMAO! Holy crap I just got the joke. Man I need coffee!
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  • Profile picture of the author Ofthemix
    Originally Posted by Calamaroo View Post

    She was a total unknown last Thursday. She now has 23,000,000 views on Youtube. More importantly, her single "FRIDAY" is now # 19 on iTunes.

    What can we learn?
    That kids with no talent can still become famous. Sorry, had to go there.
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  • Profile picture of the author jaybaker
    If you want to become well known put out controversial work that brings out the most carnal emotions in people. Get them to love or hate you and then you will start to not only effect them but also make a living off of all of that!
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    • Profile picture of the author Ernie Lo
      To be honest I think its a catchy song.

      Yes the lyrics are horrible and everything about it is pretty bad, but it didn't annoy me anywhere near as much as Justin Biebers first video and he has some talent.
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      • Profile picture of the author Ofthemix
        Originally Posted by Ernie Lonardo View Post

        To be honest I think its a catchy song.

        Yes the lyrics are horrible and everything about it is pretty bad, but it didn't annoy me anywhere near as much as Justin Biebers first video and he has some talent.
        I heard a Justin Bieber song for the first time ever in a bar on St. Patrick's Day. I thought it was a girl singing. I must have missed the talent. But, as they say, one man's trash is another man's treasure. Taste is a matter of personal preference.
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        • Profile picture of the author Ernie Lo
          Originally Posted by Ofthemix View Post

          I heard a Justin Bieber song for the first time ever in a bar on St. Patrick's Day. I thought it was a girl singing. I must have missed the talent. But, as they say, one man's trash is another man's treasure. Taste is a matter of personal preference.
          LOL don't get me wrong I hate Justin Bieber and think it's a complete joke how he got a number #1 song, but all I'm saying is he can sing quite well he is nothing amazing though.
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      • Profile picture of the author peter gibson
        Originally Posted by Ernie Lonardo View Post

        To be honest I think its a catchy song.

        Yes the lyrics are horrible and everything about it is pretty bad, but it didn't annoy me anywhere near as much as Justin Biebers first video and he has some talent.
        Yep, it's catchy alright. So is Ebola. Just sayin'.
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    • Profile picture of the author KatyaSenina
      Who is this girl? I can't believe people call this music (I just googled her music video)

      As a singer I feel ashamed people put stuff like this out there. I'm sorry but this is just horrible... what happened to the good old days when there was REAL music or when people could actually sing? :confused:

      But more importantly, how did this get so many views in the first place? Over 24 million views on YouTube.. :confused:
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    • Profile picture of the author Hesaidblissfully
      I haven't bothered to watch the video, since I've heard enough awful music to last a few lifetimes, but I doubt it's much worse than Ke$ha, Lil' Wayne or a lot of the other "hip hop" and pop music you hear on the radio nowadays. I was embarrased for humanity after reading some of the comments from people saying she should die and such. Can't say there's any music I've ever heard that makes me want to bash a 13-year-old's head in (or anyone for that matter), but hey maybe that's just me.

      As for what's to be learned, our culture loves a train wreck. You don't have to be talented or cool or interesting anymore, you just have to be a train wreck/douchebag and have a bunch of cameras pointed at you and you too can become a household name, at least for a while. It's pretty sad actually. Not in terms of what it says about the afformentioned train wrecks/douchebags, but what it says about the rest of us.
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      • Profile picture of the author KatyaSenina
        Seems like these days anyone with money can become a singer...:rolleyes:
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      • Profile picture of the author peter gibson
        Originally Posted by Hesaidblissfully View Post


        As for what's to be learned, our culture loves a train wreck. You don't have to be talented or cool or interesting anymore, you just have to be a train wreck/douchebag and have a bunch of cameras pointed at you and you too can become a household name, at least for a while. It's pretty sad actually. Not in terms of what it says about the afformentioned train wrecks/douchebags, but what it says about the rest of us.
        Good point. Charlie Sheen comes to mind.
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        • Profile picture of the author Ofthemix
          Originally Posted by peter gibson View Post

          Good point. Charlie Sheen comes to mind.
          That's exactly who I thought of when I read the "train wreck" part too.
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  • Profile picture of the author CDarklock
    Um...

    I liked the song.

    I think it's pretty damn good for a 13 year old.

    I don't understand what problem anyone could possibly have with it.

    I mean, honestly: do any of us really listen to the music 13 year old girls like?

    Don't most of us go "OMFG what horrific bubblegum crap, turn it off NOW" when we hear it?

    I appreciate the songwriting, and I don't think her voice is at all bad. She has some odd inflections, but then, so do a lot of other singers.

    Just don't see why anyone needs to be having a cow over this. Wow, a 13 year old girl made a music video and you don't like it. Cry me a damn river.

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  • Profile picture of the author Max Stryker
    create something controversial or plain bad and fame will follow?
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  • Profile picture of the author Max Stryker
    Yesterday was Thursday, Thursday
    Today i-is Friday, Friday (Partyin’)
    We-we-we so excited
    We so excited
    We gonna have a ball today

    Tomorrow is Saturday
    And Sunday comes after...wards
    I don’t want this weekend to end

    Pretty deep lyrics =)

    Simon Cowell loves her though.

    Why is it that this song climbing up so high is getting so many people upset?
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  • Profile picture of the author peter gibson
    Originally Posted by CDarklock View Post

    Um...

    I liked the song.

    I think it's pretty damn good for a 13 year old.

    I don't understand what problem anyone could possibly have with it.

    I mean, honestly: do any of us really listen to the music 13 year old girls like?

    Don't most of us go "OMFG what horrific bubblegum crap, turn it off NOW" when we hear it?

    I appreciate the songwriting, and I don't think her voice is at all bad. She has some odd inflections, but then, so do a lot of other singers.

    Just don't see why anyone needs to be having a cow over this. Wow, a 13 year old girl made a music video and you don't like it. Cry me a damn river.

    While most of what I was saying was meant to be taken tongue firmly in cheek, there is a serious side to this sort of thing.

    The song and its' popularity has been defined, mostly, by the haters that propelled it to the top of youtube - by virtue of all the ridiculous responses. It went viral ... as a joke. That is what is appalling about this. Like Charlie Sheen lately, and many others not so long ago, it's the negativity fueling these fires which - to my mind - seems destructive and harmful, and a bit of a sad commentary.

    The girl is 13. Yep, she ain't all that bad a little singer. But the negative responses have harmed her, which is evident from her interview on a morning show recently. You could tell by watching that she is more than a bit heart broken by all the crap being spewed about her first effort. That is not fair to her. It's a damned shame that she has to be subjected to such scrutiny when just starting, still molding who she is musically. That is something I dislike about the phenomena of virility in entertainment media. I'm definitely not hating on anyone for becoming popular, I'm hating the "why" it became popular, or more importantly, the potential consequences of it.

    Chri$t, Good Morning America labeled it "the worse video ever?" or some such nonsense. 10 years ago, who would do that to a 13 year old girl on national TV? That's a frikin shame and those who add to that drama are shameful.

    Certainly the song itself is neither here nor there in the grand scheme, and as you've just shown, everyone has different taste. You like it, but I hear nothing but fingernails on a chalkboard. Some folks hear jazz and immediately require an exorcism and aggressive long term therapy. I frikin love jazz. "One mans poison..."; "each to their own..."; yadayada. As it stands alone, this song no more or less irritating than any other preteen, formula pop song that dates back to the Bay City Rollers and beyond.

    IMO, coming from a lifetime of creative work within the business of music, when a song like this gets strewn everywhere for whatever reason, it's just one more massive exclamation point to pronounce just how profoundly pedestrian and classless pop music has devolved. My distaste is a condemnation of the entire structure of pop music. But in the end, that's my opinion only, one I've earned the right to express.

    I'm certainly not hating on the girl, just the opposite. I think she's been razzed way too much. You're absolutely right, for a 13 year old that's a solid effort. But a 13 year old should be playing that song for her junior prom peeps and feeling good about it, not having a world full of idiots tell her how much she sucks.

    For an impressionable young girl who may have a legitimate musical future to have to face such belligerence right from jump, well that snags my short hairs.
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    • Profile picture of the author ExRat
      Hi,

      I'm going to comment without watching/hearing it, just based on what has been said here.

      I think peoples reactions to stuff like this are fascinating.

      In some ways, I think a lot of the feelings generated by 'modern' music stem back to the invention of MIDI and the consequent infiltration of the music industry by hardcore marketers - for example, here in the UK we had three stooges called Stock, Aitken and Waterman who decided that it would be a great idea to shove karaoke singers on top of bland pop tracks. These singers comprised of unknowns such as (the now infamous) Rick Astley and soap 'stars' like Kylie and Jason.

      Coupled with MTV, and events like the first $1m video by Duran Duran, the visual suddenly became more important than the aural.

      I think it's helpful for us 'oldies' to refer back to a defining moment where the whole us vs them thing (IE young vs old AKA young destroying whatever is precious to old) happened, in order to put each generation's version of the same thing into context.

      My generation's version of this was perhaps the most extreme and frightening for anyone who wasn't a teen. It attacked everything 'establishment.' We had 'destroy shirts' comprising of an upturned crucifix, made from cheesecloth with strait-jacket style dog-clipped arms emblazoned with one motto - 'Destroy'. We had safety-pin piercings (the fastening for old-fashioned nappies used as a piercing device). We had fashions based on S&M like bondage trousers.

      The subject matter of the songs was anything at all that offended and upset older people - EG - attacking Royalty and the establishment, praising Nazism, attacking society in any way, praising sex and violence. 'Anarchy in the UK', 'no future' - it had the lot.

      It appeared to be created by a gifted marketer, McLaren, but he was probably just the public face of the elite - the social engineers. He examined what worked and exploited it to the max. He understood that teens would flock to identify with punk and he also realised that everyone else would be frightened to death by the perversion of their kids.

      Similar to later versions, the Sex Pistols could not play or sing and they were hand-picked because they were lazy, thieving drop outs with a bad attitude.

      Personally, I think that the rise of rap and hip-hop is designed in exactly the same mold by the same people. Behind all of this are marketers looking to make money and perhaps the people who drive them are social engineers, the elite.

      What fuels this the most, is the revulsion of the older generation, NOT the youth themselves. The youth are driven to towards these things because of their parents' attitude towards it and their attempts to 'ban' or 'stifle' it for the 'sake' of society.

      To me, this current stuff is simply the same process in a different format. The more adults are repulsed by the commentary and debasement of the language we see on youtube, facebook and elsewhere and the bland (or disturbing) music that drives it, the more it drives it to happen.

      What Can Internet Marketers Learn From Rebecca Black?
      The fuel for attention is to invoke passionate response (love or hate) and the struggle between generations and their own view of their place in the world is a key aspect - while the young get a grip on the world as they become the current 'owners' of it, the old struggle to let go and to deal with what they see as the loss of stability and sanity, perhaps reflecting their own personal life struggles.

      If you want to upset the applecart and you are beyond your teen years, simply embrace the whole thing with relish. That'll confuse the heck out of 'em and will keep you feeling young.

      Yes, I've never heard or seen this Rebecca Black, but I'm already a huge fan and as for the hating commentary, I think it's great that people are freely expressing themselves.

      Edit - Ok, just watched the whole thing from start to finish. Based on what I said above about 'the applecart' - I absolutely loved it and think it's driving music in just the right direction. The highlights for me were at 2.26 and the way she 'sings' 'afterwards', followed by the (ahem) pimp-like grown up character appearing, who's obviously also a fan of hers.

      Conclusion - just like punk, this is most definitely driven by the social engineer/elite class, in order to drive the majority of the adult population to distraction, in a whole gamut of ways.

      On that basis, I absolutely love it. We want more! Who needs difficult to play instruments, we need more auto-tuned voices, bleep-bloop beats and children depicted in adult situations!
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      Roger Davis

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      • Profile picture of the author Martin Luxton
        It would be interesting to know how many of those hate comments and negative reviews were written by her own record company.

        Oh sorry, she doesn't have a record company - she paid a paltry $2,000 out of her own pocket for recording the song, making the video and viral marketing.

        Must have been a WSO from Sony Music Entertainment or EMI.


        Martin
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        • Profile picture of the author peter gibson
          Originally Posted by Martin Luxton View Post

          It would be interesting to know how many of those hate comments and negative reviews were written by her own record company.

          Oh sorry, she doesn't have a record company - she paid s paltry $2,000 out of her own pocket for recording the song, making the video and viral marketing.

          Must have been a WSO from Sony Music Entertainment or EMI.


          Martin
          Now that you mention this, I am really curious to know how those youtube hits will translate into actual Itune and album sales. I may have to forgo the "poor impressionable youngster" concerns and consider we've just witnessed a marketing prodigy at the very beginning of a long and prosperous career.
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  • Profile picture of the author bigredrassler
    I am so using this for my newest offline client, already wrote the spoof lyrics and posted for someone to sing it
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    Experience is overrated, usually by old men who nod wisely and speak stupidly.-Og Mandino

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  • Profile picture of the author tedwood
    Think about it. The music video provokes an emotional response. That's also what you want to do when you write copy. You want the reader frustrated with their situation and you're going to offer them a solution (excitement). If you can stimulate peoples emotions there's nothing you can't do.
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  • Profile picture of the author BenoitT
    This video is a good example of targetting. She's targetting girls of her age. Who the f*** cares about not-target-audiance that complains???
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    Benoit Tremblay

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  • Profile picture of the author Fazal Mayar
    Work smart not hard is an overrated statement. Start working smart before working hard is something a lot of people will remember more. For example, you could buy a 20 characters domain with your name on it, work for it 10 years and last you know in 10 years is that you cant sell it. Props to Rebecca.
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    Blogger at RicherOrNot.com (Make Money online blog but also promoting ethical internet marketing)

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  • Profile picture of the author steveo
    People don't always want what we think they want, they'll settle for cheap entertainment sometimes
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  • Profile picture of the author Daniel Scott
    I don't think she's terrible at all. I don't think it's brilliant, but then again I'm hardly the target market.

    Having said that, hard to tell through all the effects they've thrown over the top.

    Regarding the earlier comment about music getting crappier, I completely disagree. I too have two degrees in music (jazz saxophone and performance of saxophone) and some of the music I'm hearing these days really excites me.

    A lot of musicians hate on rap, for example, but when you listen to Eminem's "Recovery" or Kanye's "Late Registration", you hear some seriously amazing stuff.

    There's a lot of stuff I don't like, granted... but there's also a lot I do.

    And in my experience... most pro musicians (even the pop ones) are freaking unbelievably talented. Flayva Flav, for example, was a brilliant classical pianist.

    Granted, PE may not be your cup of tea. And that's fine. But there's no doubting the talent behind (most) of these acts.

    And yes... I think Britney's AWFUL.

    -Daniel
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author Kierkegaard
    What can we learn? Some American teenagers are spoilt... we alread knew that!

    A 13 year old girl tells her mother that there's a company that lets you record a song (that they provide) for $2000. The mother thinks this is money well spent and gets out her purse.

    The video goes on iTunes and YouTube and amazingly the YouTube views suddenly jump from 3000 to 18,000,000.

    How did this happen?

    The great good fortune of being linked to by hugely successful Tosh.0 blog. The YouTube video then goes viral, appearing in high frequency on Twitter, FaceBook and Tumblr.

    The story is picked up in the media and magazines like Forbes and TV shows like Good Morning America run features on it.

    Others, like comedian Kyle Cease, decide they want a piece of the action too and make parodies. The story continues and grows.

    In all the discussions of Rebecca Black and her song the focus is on two things:

    1. Is her song the worst ever?
    2. Is it right to criticize a 13 yr old so harshly?

    Not much focus on the most important question...

    Is Rebecca Black's success more to do with luck than judgement?

    Suppose my name is Simon Hoode and I make my living from taking young and reletively talent-free acts and building them up into overnight sensations. My usual method is to put them on TV, such as a talent show, and then push their back stories, usually somekind of heart-renching sob story or struggling-against-the-odds tale, with the music just something in the background.

    However this time, I decide to create a star without the hassle of putting them on my own TV show.

    I find my 'star' and pay $2000 to a small record producing company with the story that the girl's mother bought the experience for her as a gift. I pick out a nice annoying pop tune everyone except very little children will hate. Hate more so when it is everywhere.

    I put the video on YouTube and then my PR company pays for a link on the Tosh.0 blog (this is of course just a made up example!) getting them to slate the video.

    My PR company sets their little army of Tweeters, facebookers and tumblrs to work.

    A phone call to the TV companies from one of the agents working for me suggesting that the Rebbeca Black story is a good one and we think you should run it. 'We' provide the TV companies with many good guests so doing us a favour won't hurt. Agents with big stars on their books can always get TV shows to feature their littler stars with the implied threat of withholding the big names.

    And there you have it. A 13 year old girl and her $2000 video become an 'overnight success'.

    Of course this is very fanciful! What would an expert like Simon Cowell have to say about Rebbeca Black?

    "I want to meet her. Anyone who can create this much controversy within a week, I want to meet. I love people like that."
    Maybe he justs wants to congratulate her. Perhaps he wants to sign her up and make lots and lots of money. He's lucky that her song went viral, just by luck, one of those things about the internet, these things happen, kind of luck.
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  • Profile picture of the author steveo
    Unfortunately I think people like watching people fail and laugh at them you know? I think it was intentionally bad lyrics.
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