Decrease Refund Rate With This SMART Technique

by 11 replies
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If you are trying to decrease refund rate or serial refunders, here is a great way to do it.

Promise a series of high quality bonuses send to them over the next 30 or 60 days. That way, anyone who purchase your main product would not ask for refund or they are not able to get the bonuses you promised.

Great tactic to keep the refund rate low
#main internet marketing discussion forum #decrease #rate #refund #smart #technique
  • It is a great tactic, most people have been subjected to it without knowing.

    I usually offer drip feed training videos related to the products i am promoting (if they are other peoples).

    Offering anything with value over a period of time will not only help you keep your refund rates low, but will also develop a relationship with the customer - meaning you'll be able to sell to them again with much better results =)
  • Thanks for the great tip! Will definitely come in handy for my WSO that I just launched today.

    Cheers!
    Raymond










    • [1] reply
    • Good point.

      I also noticed that for some reason, the longer the money back guarantee i offer the lower the refund rate.

      Well providing quality products should also be a plus

      If you're confident of your product i suggest providing a 90 days guarantee..

      This would greatly increase conversion.
  • Great tip, you are right I think that works.
  • Speaking of refunds. The usual time-line I run into and what my company offers is 60 days. However, lately I have been noticing 56 days. Why the odd (in this case) number?
    • [1] reply
    • 56 days is 8 week. I believe clickbank changed their policy from 8 weeks to 60 days a while back.
      • [1] reply
  • Great Tip....I will have to add that to my sales process.

    This tactic reminds me of something I would learn from John Reese or Frank Kern.
  • In my experience, that didnt work. I set up an autoresponder for my customer-only list, releasing a cool bonus every week they remained as customers all the way to the refund deadline... people loved it, but I didnt notice any drop-down in my refund rates.

    Those who were going to stay as customers anyway loved the weekly bonus and thanked me for it. Those who were going to refund the product ended up doing so regardless of the bonuses.
  • thats actually very smart haha . There are small things you can do that can really make the difference.
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    Decrease Refund Rate With This SMART Technique

    If you are trying to decrease refund rate or serial refunders, here is a great way to do it. Promise a series of high quality bonuses send to them over the next 30 or 60 days. That way, anyone who purchase your main product would not ask for refund or they are not able to get the bonuses you promised.