UPSELLING VS. CHARGING MORE CASHOLA!
I know...I know...the concept of "upselling" is tested and proven and has been around since the cave men etc.
But then again, the dreaded, nasty CLAP...has been around since the beginning of time too.
And I doubt many Warriors are interested in a dose of that...despite it's "longevity" in the market.
I am a big believer in old school marketing for the simple fact that many ol' school approaches actually work BETTER today...then back in the day.
That's cuz old school marketing was personalized...and most of today's IM'ers are too damn lazy to lick a stamp or hand write a letter.
Those of us who do.....have little competition because we stand out.
Perfect for a guy like me...who doesn't have many techy internet skills....but who can SELL.
With that said.....I think the entire concept of UPSELLING your customers is becoming bad news....and outdated.
Fact is, we live in the modern information age.
Which means customers are a little more savvy...and get hit with a hell of a lot more offers then they did back in the 50's, 60's, or the big 80's.
When you'se marketers pitch and SELL your product as the "means to the end".....you should deliver that! Because your customer....expects it!
YOUR CUSTOMER BOUGHT YOUR PRODUCT OR SERVICE...A ONE WAY TICKET TO UTOPIA...CUZ YOU PROMISED HIM THAT HE WOULD ARRIVE THERE..NO PROBLEM. NO EXTRA CHARGE. ETC.
And if you try and upsell your original offer....then you expose yourself as a fraud. A guy who promised the world for $297 bucks....but sorry....if you really want the world...it's another $797! The upsell never ends...
Why not just save the time...and sell them the real deal for $1,100 ????? At least that's honest.
Upselling has become an abused gimmick in IM marketing...because people are getting smarter...and when they buy something they expect to get what's promised..not some future email pitch after the fact.... for something better ----despite the fact you never mentioned they ever needed anything else!
IF YOUR PRODUCT IS GOOD....SELL IT FOR AS MUCH MONEY AS YOU CAN. YOU OWE TO YOURSELF TO DO SO. IF IT'S THAT DAMN GOOD...YOUR PEEPS WILL PAY THE PIPER. AND THEY WILL THANK YOU.
DEFINITELY CREATE AND SELL RELATED PRODUCTS AND SERVICES TO YOUR LIST..BUT DON'T MAKE THEM FEEL LIKE THEY DIDN'T GET IT ALL THE FIRST TIME. THERE'S A BIG DIFFERENCE.
Don't jerk around your customers...by hitting them with some future email...about why... what they bought aint good enough now....cuz that's bs on your part. It's a con job...and more and more people are starting to get hip to it.
It hurts your credibility and the industry as a whole.....because it disrespects your buyer who was sold a bill of goods for one price...but now needs to cough up more cashola for the same thing he bought the first time...because you chose not to give it all to him like you promised!
If more marketers actually believed in what ever the hell they were selling....they would have the balls to charge a huge price for it...no upsells needed.
That's honorable...and in the end....more profitable. And your customers wont feel like they're gettin' hustled.
xxx Vegas Vince
But then again, the dreaded, nasty CLAP...has been around since the beginning of time too.
And I doubt many Warriors are interested in a dose of that...despite it's "longevity" in the market.
I am a big believer in old school marketing for the simple fact that many ol' school approaches actually work BETTER today...then back in the day.
That's cuz old school marketing was personalized...and most of today's IM'ers are too damn lazy to lick a stamp or hand write a letter.
Those of us who do.....have little competition because we stand out.
Perfect for a guy like me...who doesn't have many techy internet skills....but who can SELL.
With that said.....I think the entire concept of UPSELLING your customers is becoming bad news....and outdated.
Fact is, we live in the modern information age.
Which means customers are a little more savvy...and get hit with a hell of a lot more offers then they did back in the 50's, 60's, or the big 80's.
When you'se marketers pitch and SELL your product as the "means to the end".....you should deliver that! Because your customer....expects it!
YOUR CUSTOMER BOUGHT YOUR PRODUCT OR SERVICE...A ONE WAY TICKET TO UTOPIA...CUZ YOU PROMISED HIM THAT HE WOULD ARRIVE THERE..NO PROBLEM. NO EXTRA CHARGE. ETC.
And if you try and upsell your original offer....then you expose yourself as a fraud. A guy who promised the world for $297 bucks....but sorry....if you really want the world...it's another $797! The upsell never ends...
Why not just save the time...and sell them the real deal for $1,100 ????? At least that's honest.
Upselling has become an abused gimmick in IM marketing...because people are getting smarter...and when they buy something they expect to get what's promised..not some future email pitch after the fact.... for something better ----despite the fact you never mentioned they ever needed anything else!
IF YOUR PRODUCT IS GOOD....SELL IT FOR AS MUCH MONEY AS YOU CAN. YOU OWE TO YOURSELF TO DO SO. IF IT'S THAT DAMN GOOD...YOUR PEEPS WILL PAY THE PIPER. AND THEY WILL THANK YOU.
DEFINITELY CREATE AND SELL RELATED PRODUCTS AND SERVICES TO YOUR LIST..BUT DON'T MAKE THEM FEEL LIKE THEY DIDN'T GET IT ALL THE FIRST TIME. THERE'S A BIG DIFFERENCE.
Don't jerk around your customers...by hitting them with some future email...about why... what they bought aint good enough now....cuz that's bs on your part. It's a con job...and more and more people are starting to get hip to it.
It hurts your credibility and the industry as a whole.....because it disrespects your buyer who was sold a bill of goods for one price...but now needs to cough up more cashola for the same thing he bought the first time...because you chose not to give it all to him like you promised!
If more marketers actually believed in what ever the hell they were selling....they would have the balls to charge a huge price for it...no upsells needed.
That's honorable...and in the end....more profitable. And your customers wont feel like they're gettin' hustled.
xxx Vegas Vince
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lakshaybehl -
Thanks
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