Which is better? Webinar vs. PLF (Product Launch Formula)?
I'm currently doing a launch for this new product/service and using Facebook ads to drive traffic. Traffic is good and cheap and the squeeze is converting at 30%.
Video #1 (of 4) is getting good views but there is a major dropoff from video #1 to video #2. Only 15% of those watching video 1 ever watch video 2. It trickles down from there. The videos are short. The first is only 24 mins, then next few are even less than that. I don't know if this drop off in views of subsequent launch videos is typical with this model or not. Any feedback would be welcomed. The setup is a "perpetual launch" so they get the autoresponders over 10 days from video #1 to "doors open" video.
Have you experienced or heard about a big dropoff with PLF from video 1 to video 2? Is this common?
I did a soft launch last year using a straightforward webinar and closed 20%.
So, bottom line is that I'm thinking of switching back to a webinar.
The basic approach would be FB ad > squeeze > live webinar.
The alternative would be FB ad > squeeze > prerecorded video sales letter (slick, smooth edited version of the webinar materials).
The webinar or sales letter either one would be right at an hour, maybe less.
What would you do? Drop the PLF model? Live webinar approach? Pre-recorded sales letter?
Yes, I will test, but would love to hear opinions on what to test next/first.
Have you seen or experienced a PLF vs. webinar comparison? Would love to hear about it.
I am planning to launch a live webinar to the existing list that doesn't seem to be working through the launch video series very well. Whadya think? Sound like a good idea?
Love this forum! Thanks in advance for any feedback you offer!
-
oneplusone -
Thanks
Signature'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.{{ DiscussionBoard.errors[3568229].message }} -
-
scottnewton -
Thanks - 1 reply
{{ DiscussionBoard.errors[3568263].message }}-
oneplusone -
Thanks - 1 reply
Signature'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.{{ DiscussionBoard.errors[3568372].message }}-
MKTNG -
Thanks
{{ DiscussionBoard.errors[5213970].message }} -
-
-
-
Coach Comeback -
Thanks - 1 reply
Signature[Wanna Chat? Click Here To Add Me On Skype] :)LIMITED * My best selling WSO (10kin60days) yours free! Click HereMORE good stuff? * $2991 in 4.5 days Free Here"Start building your dreams, or someone will hire you to help build theirs">>>>IS THAT HOT CHICK IN YOUR PROFILE PHOTO REAL??? Find out here<<<<<{{ DiscussionBoard.errors[8420297].message }}-
scottnewton -
Thanks
{{ DiscussionBoard.errors[8420312].message }} -
-
-
scottnewton -
[ 1 ] Thanks
{{ DiscussionBoard.errors[8420306].message }} -
-
Coach Comeback -
Thanks - 1 reply
Signature[Wanna Chat? Click Here To Add Me On Skype] :)LIMITED * My best selling WSO (10kin60days) yours free! Click HereMORE good stuff? * $2991 in 4.5 days Free Here"Start building your dreams, or someone will hire you to help build theirs">>>>IS THAT HOT CHICK IN YOUR PROFILE PHOTO REAL??? Find out here<<<<<{{ DiscussionBoard.errors[8420338].message }}-
scottnewton -
[ 1 ] Thanks
{{ DiscussionBoard.errors[8420531].message }} -
-
-
Coach Comeback -
Thanks - 1 reply
Signature[Wanna Chat? Click Here To Add Me On Skype] :)LIMITED * My best selling WSO (10kin60days) yours free! Click HereMORE good stuff? * $2991 in 4.5 days Free Here"Start building your dreams, or someone will hire you to help build theirs">>>>IS THAT HOT CHICK IN YOUR PROFILE PHOTO REAL??? Find out here<<<<<{{ DiscussionBoard.errors[8420572].message }}-
scottnewton -
[ 1 ] Thanks
{{ DiscussionBoard.errors[8420583].message }} -
-