How many follow-ups work best for you?

by Heimdall 5 replies
If you are promoting an offer thru e-mail/autoresponder, how many follow ups are generally good enough to give you the idea that "ok that's all the people that are going to signup" and then you move on to promoting another offer.
#main internet marketing discussion forum #followups #work
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  • Profile picture of the author infodude
    7 follow-ups work the best for me. I space them out 3 days apart over 21 days.
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    • Profile picture of the author sparrow
      I guess it depends on what you are following up with and how often you do it.

      For me

      I send the original out with a end time or date

      Then somwhere in the middle time wise and then the last day just before it is ready to end to remind the group its going away in a few hours.

      This is what works for me, I don't believe in hammering my list, especially if I have a relationship with them. They get the point they only need a reminder.

      This is what works for me

      Ed
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      • Profile picture of the author Heimdall
        Originally Posted by sparrow View Post

        I guess it depends on what you are following up with and how often you do it.

        For me

        I send the original out with a end time or date

        Then somwhere in the middle time wise and then the last day just before it is ready to end to remind the group its going away in a few hours.

        This is what works for me, I don't believe in hammering my list, especially if I have a relationship with them. They get the point they only need a reminder.

        This is what works for me

        Ed
        I agree with you. I do not believe in hammering my list either. This annoys more people than acting as a reminder. This is a good mix though, combining follow-up with a standard deadline pitch.

        Infodude, thanks for the feedback. I will try 7. So far I have been doing 3-5.
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  • Profile picture of the author vinnylingo
    From back in my outside sales days, I was constantly being told that while only 2% of sales are made on the first contact, 80% are made somewhere between the fifth and the twelfth contact. So my magic number is 12. Obviously spaced out, and not necessarily the same time delay between every message.

    If they haven't bought, but they're still on the list after the twelfth contact, I just keep dripping on them, but at much larger intervals.
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    • Profile picture of the author Heimdall
      Originally Posted by vinnylingo View Post

      From back in my outside sales days, I was constantly being told that while only 2% of sales are made on the first contact, 80% are made somewhere between the fifth and the twelfth contact. So my magic number is 12. Obviously spaced out, and not necessarily the same time delay between every message.

      If they haven't bought, but they're still on the list after the twelfth contact, I just keep dripping on them, but at much larger intervals.
      Talking of intervals, what would be your largest interval? a week? 2 weeks?
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